Households that want to serve slices straight away
If you’re serving breakfast cake at a meal shared with others, a pre-sliced pack saves you having to cut it. Jumbo lists 18 slices in its 550 g sliced Peijnenburg cake.
Which pack is right for you?
Weekly shoppers who want to cut their own portions
A large unsliced cake lets you decide how thick to cut the slices. PLUS and ALDI both list an unsliced 550 g breakfast cake.
Households with different occasions for eating
If some of the cake will be eaten at home and some taken out, individually wrapped slices may be more practical on the go. Albert Heijn lists a Peijnenburg pack with ten individually wrapped 28 g slices.
What should you look for when choosing?
For your weekly shop, first decide whether you’ll mainly serve the breakfast cake at the table, cut it yourself or take it with you. Then compare the ingredients and nutritional information on the exact pack.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Serving slices straight away | Check whether the cake is sliced and whether the number of slices is listed. | If several people are eating breakfast cake at the same time, you may want to serve slices without having to get a knife first. Around 33% of consumers put this convenience first. |
| Large size and cutting it yourself | Compare the net weight and check whether the cake is unsliced. | For your weekly supplies, you may want a large cake so you can choose how thick to cut the slices. Around 33% of consumers value that flexibility most. |
| Slices to take with you | Check whether the slices are individually wrapped and how many the pack contains. | If you’re taking breakfast cake to school, work or elsewhere, you may want to grab pre-portioned slices. This is the main priority for around 17% of consumers. |
| Ingredients and nutrition | Read the ingredients, allergens and nutritional values per 100 g for the variety you’ve chosen. | If you’re looking for a particular composition, you may want to check what that specific cake contains before considering the size. Around 17% of consumers give this check priority. |
Common mistakes
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Assuming all large breakfast cakes come in the same portion format
A 550 g cake may be pre-sliced or unsliced. That makes the difference between serving slices straight away and having to cut them yourself.
Check the pack for both the weight and whether the cake is labelled sliced or unsliced.
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Assuming wholemeal means a set amount of sugar
A label such as ‘wholemeal’ doesn’t tell you how much sugar the specific breakfast cake contains per 100 g. Slice sizes also vary between packs.
For the variety you want to buy, check both the fibre and ‘of which sugars’ figures in the nutrition table, and look at the serving size.
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Assuming one variety’s allergen information applies to another
PLUS lists rye in its 550 g unsliced plain cake. Another variety, even from the same brand, may have different ingredients and allergen information.
If you have an allergy or intolerance, use the allergen information on the current pack of the exact breakfast cake you’ve chosen.
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Assuming every breakfast cake contains iodised baker’s salt
The Dutch Commodities Act Decree defines baker’s salt as iodised table salt used for bread and other baked goods. That definition doesn’t tell you which salt was used in a specific breakfast cake.
If the type of salt matters to your choice, check the product-specific information or ask the manufacturer which salt is used.
Brands compared
Peijnenburg
Peijnenburg offers a range that includes large sliced breakfast cakes, smaller cakes and individually wrapped slices.
- According to Jumbo, the 550 g sliced plain cake contains 18 slices.
- The regular plain variety contains rye; check the allergens on the pack you choose.
PLUS
The PLUS own-brand range includes a 550 g unsliced plain cake, as well as sliced and wholemeal varieties.
- With the unsliced cake, you can decide how thick to cut the slices.
- You’ll need to cut the 550 g plain cake yourself; according to PLUS, it contains rye.
Goud Gebakken
ALDI lists a plain Goud Gebakken breakfast cake in an unsliced 550 g pack.
- Its size is ideal if you want to cut your own slices at home.
- Check the current pack for ingredients, allergens and nutritional information.
g'woon
Joybuy lists g'woon breakfast cake in a 485 g sliced variety and a 550 g unsliced variety.
- According to Joybuy, the 485 g sliced wholemeal variety contains 43% wholemeal rye flour and 5.9 g of fibre per 100 g.
- Check the current ingredients and allergen information for the variety you choose.
Breakfast cake at Joybuy
These g'woon products offer two options for your weekly shop: a sliced wholemeal breakfast cake for serving straight away, and a larger unsliced cake that you can portion yourself.
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g'woon Wholemeal breakfast cake, sliced, 485 g
For anyone who wants to serve slices at home without having to cut the cake themselves.
According to Joybuy, this variety contains 43% wholemeal rye flour and 5.9 g of fibre per 100 g. If the ingredients matter to your choice, check the current allergen information.
No image available
g'woon Breakfast cake, unsliced, 550 g
For anyone looking for a large cake to enjoy at home and cut into slices themselves.
This variety weighs 550 g and is unsliced. If you’re choosing based on ingredients or allergens, check the current pack.
Frequently asked questions
Should I look for a ‘sharing bag’ if I want to share?
No. For breakfast cake, focus on the weight and whether it’s sliced. For example, Jumbo and PLUS describe large packs as sliced or unsliced 550 g cakes.
How should I store a large breakfast cake once it’s opened?
Store the cake according to the instructions on the pack you’ve chosen. For its Peijnenburg plain cake, PLUS recommends a cool, dark place, such as a sealed container or tin.
Does every breakfast cake contain iodised baker’s salt?
You can’t tell from the product category alone. The Dutch Commodities Act Decree defines baker’s salt as iodised table salt used for bread and other baked goods, but that doesn’t establish which salt is in a particular breakfast cake. Check the product-specific information or ask the manufacturer.
What does ‘wholemeal’ tell you about the sugar content of breakfast cake?
The term ‘wholemeal’ doesn’t tell you how much sugar the cake contains. The Netherlands Nutrition Centre gives an average of 11.2 g of sugar per 30 g slice of breakfast cake. For the cake you buy, compare the nutritional values per 100 g and the size of your slice.