Get-together host on a budget
You’re putting breakfast cake out for several guests and want to make sure your chosen packs provide enough slices. Check the pack size and decide whether you have time to cut it yourself.
Who is this for?
Planner who wants to serve quickly
You want to serve the breakfast cake without having to cut it first. A sliced cake or individually portioned packs make preparation easier; check how many portions you’ll need.
Shopper comparing labels for a get-together
You’re buying for guests who may need to keep an eye on allergens, sugar or salt. Check the packaging for the specific variety, as ingredients and nutritional values differ from product to product.
What should you look for when choosing?
Work out how much you want to serve and how much preparation time you have. Then check whether your chosen variety suits your guests’ dietary requirements.
| What to consider | What to look for | Who it matters to |
|---|---|---|
| Quantity | Compare the pack weights and work out how many slices you want to serve to your group. | If I’m catering for several guests, I want the packs I choose to provide enough breakfast cake. For around 42% of consumers, quantity comes first. |
| Ease of serving | Check whether the cake is unsliced, sliced or individually portioned. | When there’s little time to prepare, I want to be able to serve the slices straight away. Around 33% of consumers give ease of serving top priority. |
| Label | Read the ingredients, allergen information and nutritional details for the variety you choose. | If guests need to watch certain ingredients or nutritional values, I want to know what I’m serving in advance. For around 25% of consumers, checking the label matters most. |
Common mistakes
-
Looking only at the pack size
The pack weight won’t tell you how many slices you’ll want to cut or serve. An unsliced cake also takes time to prepare before you can serve it.
Decide in advance how many guests to expect, then choose between cutting it yourself and serving ready-cut slices.
-
Assuming every breakfast cake suits every dietary requirement
PLUS lists rye as an allergen for its sliced plain breakfast cake and notes that it may contain wheat, barley and oats. Check the ingredients and nutritional values for each variety individually.
If anyone has dietary requirements, check the latest allergen information, ingredients list and nutritional details on the packaging.
Brands to consider
Peijnenburg
Peijnenburg offers, among other products, a sliced plain breakfast cake for anyone looking for pre-cut slices.
- For this variety, Peijnenburg lists a 550 g pack containing 18 slices.
- Check the nutritional information for the specific variety; the number of slices doesn’t tell you what it contains.
Jumbo
Jumbo Plain Breakfast Cake, 550 g, is an option if you want a larger cake to cut yourself.
- With an unsliced cake, you can cut slices to the size you want for your guests.
- Allow time to cut the cake before serving.
PLUS
PLUS offers both an unsliced plain breakfast cake weighing 550 g and a sliced plain variety weighing 485 g.
- You can choose the pack format to suit how much preparation you want to do.
- According to PLUS, the sliced plain variety contains rye and may contain wheat, barley and oats.
AH
AH Breakfast Cake, 600 g, is a good fit if you want to pick up a larger pack as part of your regular shop.
- The pack states that it contains 600 g.
- Albert Heijn notes that product information and ingredients can change, so be sure to check the packaging too.
Koek & Bakker
ALDI lists, among other products under this name, sliced wholemeal breakfast cake and sliced Ontbijtkoek Zero.
- Both of these sliced varieties come in 485 g packs.
- Check the ingredients and nutritional details for each variety; the name Zero doesn’t give you the full picture of its ingredients.
Breakfast cake on Joybuy
This sliced wholemeal breakfast cake is an option if you want to serve ready-cut slices at your Friday afternoon get-together. Work out how many 485 g packs you’ll need for your group.
No image available
g'woon sliced wholemeal breakfast cake, 485 g
A good choice if you want to serve slices without having to cut the cake yourself. The pack contains 485 g of sliced wholemeal breakfast cake; if anyone has dietary requirements, check the latest allergen information.
Frequently asked questions
How do I choose a pack size for a group at a get-together?
Work out how much breakfast cake you want to serve, then compare the pack weights. You can cut an unsliced cake yourself, while pre-sliced pieces save preparation time.
Can I assume that breakfast cake is gluten-free?
No. PLUS lists rye in its sliced plain breakfast cake and notes that it may contain wheat, barley and oats. If you’re serving guests who avoid gluten, check the latest allergen information for the specific product you plan to serve.
What does the name Ontbijtkoek Zero tell me about its ingredients?
The name alone doesn’t give you the full picture of its nutritional value. Check the ingredients and nutritional information for the variety you choose, including the sugar content per 100 g and, where available, per portion.
Can I assume that breakfast cake is made with iodine-enriched baker’s salt?
Don’t assume so. If the type of salt used matters to you, check the ingredients list for the specific breakfast cake.
How should I store any breakfast cake left over after the get-together?
Follow the storage instructions on the packaging you choose. PLUS recommends keeping its unsliced plain breakfast cake in a cool, dry place out of direct light; make sure you reseal an opened pack securely.