Who are individually wrapped bars useful for?

If you want to serve without slicing

You want to put out individual portions for friends to enjoy with coffee. Check that the pack says ‘individually wrapped’ or ‘each bar individually wrapped’, and that the number of bars suits your group. Peijnenburg states this for its tested original 5-packs; Albert Heijn does the same for the AH Kruidkoekreep zero 5-pack.

If you want to compare sugars and fibre

You want to compare the nutritional information for different bars. Check ‘of which sugars’ and fibre per 100 g and per portion: a variety labelled ‘no added sugars’ does not necessarily contain zero grams of sugars.

If you’re looking for a suitable sharing pack

You want enough portions for a small group without automatically opening a larger cake. So compare the number of bars, the total weight and whether they’re individually wrapped. A pre-sliced cake is not the same as a pack of individually wrapped bars.

What should you look for when choosing?

First decide whether each guest should be able to pick up an individually wrapped bar. Then compare portion size, nutritional information and flavour.

What to consider What to check when buying Who is this important for?
Serving individually Look for ‘individually wrapped’ or ‘each bar individually wrapped’ and count the portions. If friends can each pick up a sealed bar, I don’t have to cut a cake. Around 36% of consumers put ease of sharing first.
Sugars and fibre Compare ‘of which sugars’ and fibre per 100 g and per portion. I want to know what’s in a whole bar, rather than relying on the variety’s name. These nutritional values matter most to around 29% of consumers.
Pack size Compare the number of bars and the total weight with the number of guests. For a small group, I want to serve enough portions without opening more cake than necessary. This is the first thing around 21% of consumers consider.
Flavour Read the variety name and also check the ingredients and nutritional information. Once I’ve sorted out the portions, I like to choose between flavours such as original and pearl sugar. Around 14% of consumers give flavour the highest priority.

Common mistakes

  • Reading ‘no added sugars’ as ‘sugar-free’

    Peijnenburg states that its Naturel zonder toegevoegde suikers 5-pack still contains 1.3 g of sugars per 27 g bar.

    Check the amount of sugars per portion and per 100 g, even if the variety’s name has already caught your eye.

  • Assuming every breakfast cake bar is suitable for people with allergies

    The bars tested list rye or other cereals containing gluten; some products also mention possible traces of milk and nuts.

    Just before serving, check the ingredients and allergen information on the packaging of the exact product you’ve bought.

  • Assuming a ‘6-pack’ means six individually wrapped bars

    The term ‘6-pack’ tells you how many portions are in a pack, but doesn’t confirm how each portion is wrapped.

    Look for a clear statement that the bars are individually wrapped if you want each guest to be able to pick up a sealed bar.

Brands to consider

Peijnenburg

The original 5-packs tested offer individually wrapped breakfast cake bars, both with and without the ‘no added sugars’ label.

  • According to Peijnenburg, the regular original pack contains five 32.5 g bars, while the other variety contains five 27 g bars.
  • The product information lists rye and possible traces of milk, nuts and other cereals containing gluten.

AH

The AH Kruidkoekreep zero 5-pack is a supermarket own-brand option. Albert Heijn states that the bars are individually wrapped.

  • The product information gives nutritional values that you can use to compare this variety per 100 g.
  • Check the allergen information and the warning on the pack about a possible laxative effect if consumed in excess.

PLUS

PLUS has tested 6-packs of breakfast cake bars in original and ‘less sugar’ varieties.

  • The packs mentioned have different total weights: 330 g for original and 300 g for less sugar.
  • Check separately whether the bars are individually wrapped, and read the allergen information for the variety you choose.

Koek & Bakker

The wholemeal breakfast cake tested is a 485 g pre-sliced cake, intended for serving slices yourself.

  • Pre-sliced portions save you having to cut the cake at the table.
  • Pre-sliced doesn’t mean each slice is individually wrapped.

Tastino

Tastino is a breakfast cake brand in Lidl’s range.

  • The range listing gives you a starting point for checking the varieties currently available.
  • Check current availability and packaging before counting on a specific bar; Lidl says products are available while stocks last.

Breakfast cake bars on Joybuy

This product selection is for anyone looking for breakfast cake bars to serve with coffee. Before buying them for guests, check that the variety you choose is individually wrapped and review its nutritional information.

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

An option to consider if you want to serve individual breakfast cake bars with coffee. According to the product name, the pack contains 250 g; check the packaging to see how many bars it contains and whether each bar is individually wrapped.

Don’t assume from ‘Less Sugar-Free’ that the bar contains no sugars. Compare the nutritional information per 100 g and per bar, and check the latest allergen information on the packaging before serving.

View on Joybuy

Frequently asked questions

Is every multipack of breakfast cake bars suitable for serving individual bars?

Only if each bar is individually wrapped and you want to put out sealed portions. Peijnenburg states this for its tested original 5-packs, and Albert Heijn does the same for the AH Kruidkoekreep zero 5-pack; ‘pre-sliced’ or ‘6-pack’ on its own doesn’t confirm this.

Does a bar with no added sugars still contain sugar?

It can: Peijnenburg states that its Naturel zonder toegevoegde suikers 5-pack contains 1.3 g of sugars per 27 g bar. For the variety you’re buying, check ‘of which sugars’ per portion and per 100 g.

Which allergens should you check in breakfast cake bars?

Check the allergen information on the specific pack, paying particular attention to rye and other cereals containing gluten. Some of the varieties tested also mention possible traces of milk and nuts, so read the latest packaging before serving the bars.

How should you store breakfast cake bars until coffee time?

Follow the storage and best-before information on the pack you’ve bought. PLUS says to store the tested 6-packs in a cool, dry, dark place; check the instructions again if you choose another variety.