Anyone who wants to take a single portion with them
An individually wrapped slice means you don't have to cut a portion from a larger cake. For example, Jumbo lists Peijnenburg Original with ten individually wrapped 28 g slices.
Who is an individual portion handy for?
Anyone comparing nutritional information
If sugars and fibre influence your choice, check the values per 100 g and per portion. Albert Heijn lists six 55 g portions for its Original breakfast cake bar; don't compare this portion size directly with a smaller slice.
Anyone who needs to check ingredients or allergens
Regular breakfast cake may contain rye. Even a bar labelled gluten-free needs to be checked for other allergens: Albert Heijn lists milk, lactose and lupin in its gluten-free breakfast cake bar.
What should you look for when choosing?
First decide whether you want a small, individually wrapped portion. Then compare the label of the exact variety and check whether it can be delivered by adding it to your basket.
| What to consider | What to check when buying | Who it matters most to |
|---|---|---|
| Portion and packaging | Check the weight per piece and whether the slices or bars are individually wrapped. | If I want to take one portion with me, I don't want to have to cut a larger cake first or store an opened pack. Around 45% of consumers prioritise this portioning convenience. |
| Sugars and fibre | Compare the nutritional information per 100 g and per portion; if sweeteners are used, also read the guidance on the packaging. | If I'm choosing a bar for one snack, I want to know how much sugar and fibre my chosen portion contains. Around 33% of consumers give this nutritional information top priority. |
| Gluten and allergens | Read the ingredients and allergen information for the exact variety, even if it is labelled gluten-free. | If I need to avoid gluten or another allergen, the ingredients list determines which bar I can choose. For around 22% of consumers, this check is the most important. |
Common mistakes
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Assuming a multipack contains small portions
The number of pieces doesn't tell you how much makes up one serving: Jumbo lists individually wrapped Peijnenburg slices weighing 28 g each, while Albert Heijn lists 55 g portions for its Original 6-pack.
So check both the weight per piece and how the cake is packaged.
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Treating a sugar claim as the full nutritional picture
Text on the front of the pack is no substitute for the nutrition table. Sugars and fibre can vary between varieties and portion sizes.
Read the nutritional information for the bar you're actually choosing, including any guidance about sweeteners.
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Assuming gluten-free means free from other allergens
Albert Heijn also lists milk, lactose and lupin in its gluten-free breakfast cake bar.
Check the full allergen information on the product page and again on the packaging you receive.
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Assuming an in-store product is available for delivery
Lidl marks the cake bars we looked at as ‘In store only’; the product page for the Koek & Bakker breakfast cake we checked also refers to an ALDI store.
Check whether the exact variety can be added to an online basket for your delivery address.
Brands to compare
These brands and own-label products illustrate differences in portion size, ingredients and ordering options. Always check the variety you choose.
Peijnenburg
An example of classic breakfast cake in individually wrapped slices.
- Jumbo lists ten 28 g slices in its Original pack, each individually wrapped.
- The product information lists rye and possible traces of milk and nuts; check the label if you need to avoid these ingredients.
AH
An own-label brand with an Original 6-pack and a separate gluten-free breakfast cake bar.
- Albert Heijn lists six 55 g portions in its Original 6-pack.
- According to Albert Heijn, the gluten-free bar contains milk, lactose and lupin; check this variety separately for allergens.
Jumbo
An own-label brand that includes a breakfast cake variety with raisins.
- Jumbo lists six portions for its breakfast cake with raisins.
- The ingredients for this variety include rye and wheat; don't choose it if you need to avoid gluten.
Lidl
An in-store option for cake bars, including a breakfast cake variety.
- Lidl lists a pack containing six bars.
- The product page we checked says ‘In store only’, so don't expect this variety to be delivered through that page.
Koek & Bakker
An ALDI own-label brand offering larger, sliced breakfast cake as an alternative to individual bars.
- ALDI lists a 485 g sliced Zero variety.
- The product page we checked refers to an ALDI store, not a confirmed delivery option.
Breakfast cake bars at Joybuy
You can take a look at this 250 g breakfast cake bar if you're looking for one to add to your online grocery shop. Check the packaging to see how the portions are wrapped, and read the label before comparing varieties.
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Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g
Worth a look if you're after breakfast cake for a snack on the go. The product name lists a 250 g pack; check the weight per bar and whether they are individually wrapped if you want a set portion for yourself.
Compare sugars and fibre using the nutritional information on the packaging, and read the ingredients and allergen information if these influence your choice.
Frequently asked questions
Can I get any supermarket breakfast cake bar delivered online?
No. Just because a product is listed in a retailer's range doesn't automatically mean it can be delivered. Albert Heijn and Jumbo show examples that can be ordered online, while Lidl marks the cake bars we checked as in-store products. Check the exact variety for your delivery address.
What should I look for in a breakfast cake bar with less sugar?
Compare the sugars per 100 g and per bar in the nutrition table, alongside the portion size and other ingredients. A sugar claim on its own doesn't tell you everything about the nutritional information for the variety you've chosen.
Is a gluten-free breakfast cake bar also free from other allergens?
Not necessarily. Albert Heijn lists milk, lactose and lupin in its gluten-free breakfast cake bar, so read the full allergen information for the exact bar and check the packaging you receive.
How should I store breakfast cake bars after delivery?
Follow the storage instructions and best-before date on the packaging of the bar you choose. Also check whether you have individually wrapped portions or a pack that needs to be stored again after opening.