Choose an individually wrapped breakfast cake bar if you want to take one portion with you without having to cut it, but check whether you’re actually buying a single bar or a multipack. Then compare the sugar and fibre content per 100 g and per bar. If sweeteners or allergies are a concern, check the information on the current packaging too.
An individually wrapped bar can be handy when you’re out and about. That doesn’t necessarily mean the shop sells it individually, though.
You want to pop a bar in your bag without having to cut it. Peijnenburg describes its original 5-pack as containing five individually wrapped bars weighing 32.5 g each; check whether you’re buying the whole pack.
You want to know how much sugar and fibre you’ll get per bar. Check the portion weight too, and read the ingredients and warnings for varieties containing sweeteners.
You pick up a pack during a quick shop so you can take individual portions from it later. Jumbo, PLUS and Lidl list packs containing several bars; check how many are included and whether the pack suits your needs.
First decide whether you need a single bar sold individually or want to take several bars with you. Then compare the portion size and nutritional information of the varieties that suit your needs.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Portable portion | Check whether the bars are individually wrapped, how many grams each bar weighs, and whether the shop sells one bar or a whole pack. | If I only need one portion, I want to be able to take it with me without cutting it. An estimated 42% of consumers give portability the highest priority. |
| Sugars, fibre and sweeteners | Compare the nutritional information per 100 g and per bar. For varieties with sweeteners, check the ingredients and warnings too. | I want to compare varieties without mistaking a larger bar for a similar-sized portion. For around 33% of consumers, sugar, fibre or the choice of sweeteners comes first. |
| Number of bars | Check the number of bars and the total weight, and make sure you can use them for the occasions you’re buying them for. | For several snack breaks, I want to have enough individual portions at home, even if I’m only doing a quick shop now. This is estimated to be the main concern for 25% of consumers. |
A wrapper around each bar doesn’t mean you can buy one separately. For example, Peijnenburg describes individually wrapped bars in a 5-pack.
If you only need one bar, check the number of bars and the sales unit before you buy.
Otherwise, you may end up taking more bars than you wanted on this quick shop.
These labels don’t describe the same ingredients. PLUS lists 22.9 g of sugars per 100 g for its Less Sugar 6-pack; the Snelle Jelle Zero 4-pack reviewed lists 4.9 g of sugars per 100 g and includes xylitol as an ingredient.
Compare the values per 100 g and per bar. For the Snelle Jelle Zero 4-pack, also check the warning that excessive consumption may have a laxative effect.
The bars reviewed include rye, a cereal containing gluten, and some packs warn that they may contain traces of other allergens. This information can vary between varieties.
If you have an allergy or coeliac disease, check the ingredients and warnings on the current packaging of the exact bar you’re buying.
The fact that a product is a breakfast cake doesn’t tell you whether that particular bar contains iodine.
If iodine matters to your choice, check the label or ask the manufacturer about the ingredients in that specific variety.
Packaging, portion sizes and ingredients vary between varieties from these brands. So don’t assume that information about one bar applies to another bar from the same brand.
Offers, among other options, individually wrapped original bars and Tussendoor+ varieties.
Offers spiced cake bars in several varieties and multipacks.
Offers an original breakfast cake bar in a 6-pack.
Lists breakfast cake and spiced cake bars in packs of six.
Offers original and less-sugar breakfast cake bars in 6-packs.
Lists cake bars, including a lower-sugar breakfast cake variety, in multipacks.
Lists Goud Gebakken original breakfast cake as an uncut cake.
If you’re considering a Snelle Jelle breakfast cake bar to take with you, check whether the sales unit suits your need for a single portion.
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An option to consider if you want to take a breakfast cake bar with you. Check how many bars the pack contains and whether they’re individually wrapped; don’t assume that one bar is sold on its own.
The product name gives a weight of 250 g. To help you choose, compare the sugars and fibre per 100 g and per bar on the current label. If you have an allergy or coeliac disease, also check the information about rye, gluten and possible traces of nuts and milk.
Not necessarily: individually wrapped bars may be sold together in a multipack. If you only want one bar for a quick shop, check the sales unit and the number of bars in the pack.
Don’t assume they are: the original bars reviewed contain rye, a cereal that contains gluten. If you have coeliac disease or an allergy, always check the ingredients and any traces warnings on the current packaging of the specific variety.
As well as the sugar content per 100 g, check the portion size, ingredients and warnings. The Snelle Jelle Zero 4-pack reviewed contains xylitol and polyols and warns that excessive consumption may have a laxative effect.
You can’t tell from the name ‘breakfast cake bar’. If iodine matters to your purchase decision, check the label for that specific variety or ask the manufacturer about its ingredients.
