For a day out during the school holidays, choose a breakfast cake bar that’s easy to take with you, but check whether the bars in a multipack are individually wrapped. If the variant name, nutritional information or allergens matter to you, compare the label per 100 g and per bar. If you need to avoid gluten, look for a product that’s explicitly labelled gluten-free.
If you want to take a bar with you on the go or for a holiday activity, check the number of bars, the weight of each one and whether they’re labelled ‘individually wrapped’. A multipack doesn’t necessarily contain individually wrapped portions.
If you’re looking for a variant labelled ‘less sugar’ or ‘no added sugar’, check the nutritional information and ingredients too. Compare sugars and fibre per 100 g and per portion: the variant name doesn’t tell you what’s in the bar you’ll actually eat.
Choose a breakfast cake bar that’s explicitly labelled gluten-free. Also check the latest allergen information for any other ingredients you need to avoid.
First, decide what matters most for your snack: a portion you can take with you, a comparison of nutritional information or the allergen details.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Packaging and portion size | Check whether the bars are ‘individually wrapped’, the number of bars and the weight of each one. | For a day out, I want to take one bar without having to cut into the rest of the cake. Around 44% of consumers prioritise this portioning convenience. |
| Variant name and nutritional information | Compare sugars and fibre per 100 g and per bar; check the ingredients list too. | If I choose a ‘less sugar’ option, I want to know what’s actually in the portion I eat. Around 33% of consumers prioritise comparing labels. |
| Gluten and other allergens | If needed, look for an explicit gluten-free label and check the latest allergen information. | If I need to avoid an ingredient, the specific bar must meet my requirements, whatever the packaging or variant name. This is the top priority for around 23% of consumers. |
The number of items on the front doesn’t tell you whether you can take one bar with you without opening the rest of the pack.
If this matters for your day out, check whether the bars are labelled ‘individually wrapped’. For example, Jumbo lists Peijnenburg plain as a pack of ten individually wrapped 28 g portions.
A variant name doesn’t tell you how much sugar or fibre is in the bar you’ll actually eat.
Compare the nutritional information per 100 g and per portion, and check the ingredients too. Use the variant name as a starting point, not the final word.
A gluten-free label doesn’t, by itself, tell you whether the product contains ingredients such as milk, lupin, sesame or nuts.
Every time you buy, check both the gluten-free label and the latest ingredients and allergen information for the specific product.
You can’t tell whether the breakfast cake bar you’ve chosen contains iodised baker’s salt based on a general assumption about baker’s salt.
If iodised baker’s salt matters to your choice, check the product’s ingredients or ask the manufacturer.
These brands offer different packs or variants worth considering. Always compare the specific product you’re planning to buy.
Jumbo lists Peijnenburg plain, for example, as ten individually wrapped 28 g portions.
The own-brand range includes Less Sugar Breakfast Cake, in a pack of six weighing 300 g.
PLUS lists breakfast cake bars, including a Less Sugar pack of six weighing 300 g.
ALDI Netherlands describes its Koekhappers in spiced cake or breakfast cake varieties as six individually wrapped bars.
The Lidl range includes cake bars, including a less sugar breakfast cake variant.
This product selection features a breakfast cake variant for a snack on the go. Check the individual wrapping and label if you want to take one bar with you or are choosing based on the variant name.
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Consider this breakfast cake variant if you’re looking for a bar to take with you for a snack on the go; check whether the bars are individually wrapped. The pack contains 250 g.
Compare the nutritional information on the packaging before choosing based on ‘Less Sugar-Free’. If you have allergies, also check the information about rye and gluten and the possibility of traces of nuts or milk.
If you want to follow the Netherlands Nutrition Centre’s advice for children aged 4 to 12, vegetables, fruit, unsalted nuts and wholemeal bread are examples of snacks to consider. You can consider a breakfast cake bar for a change, bearing in mind the portion size and nutritional information for the specific product.
The label alone isn’t enough to tell you what’s in one bar. Compare the latest nutritional information, including sugars and fibre, per 100 g and per portion, and check the ingredients list.
Choose a breakfast cake bar that’s explicitly labelled gluten-free on the product itself. Also check the ingredients and allergens every time, as gluten-free doesn’t mean the bar is free from all other allergens.
You can’t assume that this is the case for every breakfast cake. If iodised baker’s salt matters to your choice, check the ingredients for the specific bar or ask the manufacturer.
