Which bar is right for you?

First decide whether you want a small bite or one larger snack during the game. Then consider which ingredients and nutritional values suit your choice.

Players looking for a compact snack

If you want something quick to grab without cutting a cake, individually wrapped portions are handy. Depending on the pack, Peijnenburg lists plain portions weighing 28 g and 32.5 g, as well as a no added sugars option weighing 27 g.

Shoppers who mainly compare sugar content

For you, it’s not just the wording on the front that matters, but also the ‘of which sugars’ figure in the nutritional information. If you’re considering a zero option, check whether it contains polyols too: AH Kruidkoekreep zero lists xylitol and carries a warning about excessive consumption.

Players who want one larger portion

A 55 g bar may suit you better if you’d prefer one larger snack. Jumbo lists 21.7 g of sugars per 55 g portion of its Ontbijtkoek Naturel 6 Stuks; bear that amount and the allergens in mind when making your choice.

What should you look for when choosing?

First choose the portion you want to have during the game. Then compare sugars per portion and per 100 g, and read the ingredients and allergen information before sharing bars with others.

What to consider What to check before buying Who it matters to
Compact portion Check whether the bars are individually wrapped and how many grams each one weighs. If I want a small snack during my turn, I don’t want to have to cut or share a cake. Around 40% of shoppers put a compact portion first.
Sugars and sweeteners Compare ‘of which sugars’ per portion and per 100 g; for zero options, check the ingredients and warnings too. If you’re watching your sugar intake, you’ll want to compare bars without mistaking a zero label for sugar-free. Around 30% of shoppers make this their top priority.
A larger snack Compare the weight and nutritional value per bar, not just the total contents of the pack. If I want one bar to be my snack for the game night, I’d rather look for a larger portion than several small bars. Around 30% of shoppers put a larger snack first.

What’s easy to overlook?

  • Assuming ‘no added sugars’ means ‘sugar-free’

    Peijnenburg lists 1.3 g of sugars per 27 g bar for its plain no added sugars option. So the wording on the front doesn’t tell you how much sugar you’ll get per bar.

    Compare ‘of which sugars’ per portion and per 100 g in the nutritional information with the other bar you’re considering.

  • Sharing a bar containing xylitol without reading the warning

    AH Kruidkoekreep zero contains xylitol and warns that excessive consumption may have a laxative effect. The Netherlands Nutrition Centre states that large amounts of polyols can cause digestive discomfort.

    Read the ingredients and warning before putting this bar out on a shared snack table, and let everyone decide for themselves.

  • Guessing allergens from the brand name or the front of the pack

    The breakfast cake and spiced cake bars mentioned may contain rye and other cereals containing gluten. Some Peijnenburg packs also list milk and nuts as possible allergens.

    Ask which allergies are relevant to your group and read the ingredients and allergen information on the exact pack. The Netherlands Food and Consumer Product Safety Authority states that prepacked foods must carry allergen information.

  • Treating bars of different weights as equal portions

    A 55 g bar is not the same-sized portion as a 27–32.5 g bar. For example, Jumbo lists 21.7 g of sugars for a 55 g portion of its Ontbijtkoek Naturel.

    Check the weight and nutritional value per bar when deciding how many snacks to put out for the players.

Brands to consider

Portion weights, recipes and warnings vary between products from these brands. Choose based on the specific packaging, rather than the brand alone.

Peijnenburg

Offers individually wrapped plain bars and a plain no added sugars option.

  • The packs mentioned contain portions weighing 27 g, 28 g or 32.5 g, depending on the variety.
  • The no added sugars option contains xylitol and still has 1.3 g of sugars per 27 g bar. Check the allergen information on the pack you choose too.

Albert Heijn

Offers, among other things, a plain breakfast cake bar and a zero spiced cake bar; these are different product varieties.

  • According to Albert Heijn, AH Ontbijtkoekreep naturel comes in six 55 g portions.
  • AH Kruidkoekreep zero contains xylitol and carries a warning that excessive consumption may have a laxative effect.

Jumbo

The plain pack mentioned is an option if you’re looking for a 55 g portion.

  • Jumbo Ontbijtkoek Naturel 6 Stuks contains six 55 g portions.
  • Jumbo lists 21.7 g of sugars per portion; the product contains rye, wheat and gluten, and may contain barley and oats.

Snelle Jelle

Offers spiced cake bars if you’re considering something other than plain breakfast cake.

  • An Albert Heijn description of a Zero variety mentions individually wrapped bars.
  • Check the number of bars, portion size, ingredients and nutritional information on the pack for the variety you choose.

A breakfast cake-style option on Joybuy

This Snelle Jelle Breakfast Cake variety is a breakfast cake-style option to consider for your board game night. Check the pack to see whether the cake is divided into the individual portions you’re looking for.

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free 250 g

A breakfast cake-style snack for anyone looking to put something out during a board game without choosing plain breakfast cake. The product name lists 250 g; check the pack for the number of portions and the weight per portion.

Don’t assume ‘Less Sugar-Free’ tells you how much sugar the cake contains. Read the nutritional information, ingredients and allergen details for this specific variety before sharing it with others.

View on Joybuy

Frequently asked questions

Can I serve these breakfast cake bars as a gluten-free snack for the group?

Don’t assume they’re gluten-free: the Peijnenburg, AH and Jumbo varieties mentioned contain rye or other cereals containing gluten. Check the allergen information on every pack you choose, including if you need to consider the possible presence of milk or nuts.

Does a bar with no added sugars contain no sugars at all?

No. Peijnenburg lists 1.3 g of sugars per 27 g bar for its plain no added sugars option. Compare ‘of which sugars’ in the nutritional information for the specific products you’re considering.

Why do some zero bars carry a warning about a laxative effect?

AH Kruidkoekreep zero contains xylitol and states that excessive consumption may have a laxative effect. The Netherlands Nutrition Centre notes that large amounts of polyols can cause digestive discomfort, so read the warning before offering the bar to others.

Can I assume every Dutch breakfast cake contains iodised baker’s salt?

No, the use of iodised baker’s salt is not guaranteed in every breakfast cake. NBC / Brood.net describes an agreement for Dutch bakeries, but notes that its use is not legally required. Check the ingredients list for the specific product if iodine matters to you.