For a trip to the cinema, choose an individually wrapped breakfast cake bar based on the portion size and ingredients you want. Compare the sugars per bar and per 100 g, and check the ingredients and allergen information too, especially for varieties labelled as lower in sugar.
If you want to take one bar with you rather than cut a larger cake, check the weight and whether each bar is individually wrapped. Peijnenburg lists two individually wrapped varieties weighing 27 g and 32.5 g per bar.
The wording on the front doesn’t tell you how much sugar is in your portion. Peijnenburg lists 1.3 g of sugars per 27 g bar for its no-added-sugar variety; PLUS lists 22.9 g of sugars per 100 g for its lower-sugar breakfast cake bars. So always compare like for like.
As well as the nutritional information, read the ingredients and warnings. PLUS product information lists xylitol and 17 g of fibre per 100 g for Snelle Jelle Kruidkoek Zero, along with a warning that excessive consumption may have a laxative effect.
Start with how much you want to eat during one film. Then compare the nutritional information per portion and per 100 g, and consider how many individually wrapped bars you’d like to keep for later.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Portion size | Check whether the bars are individually wrapped and how many grams each bar weighs. | If I’m watching a film on my own, I want to take one clearly defined portion without opening the rest. For around 40% of consumers, portion convenience comes first. |
| Sugars and ingredients | Compare sugars per bar and per 100 g; also read the ingredients and any warnings about sweeteners. | I want to know what’s in my bar and whether a different sugar value is linked to the use of sweeteners. For around 40% of consumers, the ingredients are the main consideration. |
| Number of bars | Check how many individually wrapped bars are in the pack and the total weight. | If you’d like to save a bar for another film night, pay particular attention to how many portions are in the pack. For around 20% of consumers, having enough for later is the biggest factor. |
PLUS lists 22.9 g of sugars per 100 g for its Ontbijtkoekrepen Minder suiker, including 11.82 g of added sugars per 100 g. The wording on the pack doesn’t replace the nutrition table.
Compare the ‘of which sugars’ figure per 100 g, and use the portion you’ll actually choose for your cinema trip to work out how much you’ll eat.
For Snelle Jelle Kruidkoek Zero, PLUS product information lists xylitol and warns that excessive consumption may have a laxative effect.
Read the ingredients and warnings on the current pack before choosing this variety.
The Peijnenburg, PLUS and Snelle Jelle varieties mentioned contain rye; some varieties also carry a warning about the possible presence of milk or nuts. The information varies from product to product.
If you have an allergy, check the ingredients and allergen information on the exact pack you’re buying.
Peijnenburg offers individually wrapped plain bars in different pack sizes, including two varieties containing five bars.
Kruidkoek Zero is worth considering if you’re looking for an individually wrapped spiced cake bar with a sweetener.
PLUS lower-sugar breakfast cake bars are a supermarket own-brand option in a pack of six.
This Snelle Jelle breakfast cake is worth considering if you’re looking for a bar for one trip to the cinema. Check the pack to see how the portions are wrapped and how much sugar is in each bar.
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An individually wrapped bar is handy for a trip to the cinema; check the pack to see whether the bars are wrapped individually.
Pack weight: 250 g. The name Less Sugar-Free doesn’t tell you how much sugar is in each bar. Check the nutritional information for that, and if you have an allergy, check the current ingredients and allergen information.
No. For its Naturel variety with no added sugar, Peijnenburg lists 1.3 g of sugars per 27 g bar. Check the ‘of which sugars’ figure per portion on the pack.
Read the ingredients and any warnings, not just the sugar value. For Snelle Jelle Kruidkoek Zero, PLUS lists xylitol and warns that excessive consumption may have a laxative effect.
Only choose based on the allergen information for the specific product. The Peijnenburg, PLUS and Snelle Jelle varieties mentioned here contain rye, while information about the possible presence of nuts varies by variety.
You can’t assume that every bar does. According to the Voedingscentrum, baker’s salt contains iodine, but bakers aren’t required to use it. Check the label or ask the manufacturer if this matters to your choice.
Follow the storage and best-before information on the pack. PLUS advises storing its Ontbijtkoekrepen Minder suiker in a cool, dry, dark place; check the pack for other bars.
