Choose individually wrapped breakfast cake bars if you want to take one portion with you without opening a larger cake. If you mainly eat it at home and are keeping an eye on your food budget, a larger pack may be more practical, provided you use it all. For bars, always check whether the portions are individually wrapped, and read the nutritional information for the exact variety.
If you want to pop a breakfast cake bar in your bag or lunchbox without having to cut it, look specifically for a pack with individually wrapped portions. A pack containing several bars doesn’t necessarily mean they’re wrapped separately.
If you can cut it yourself at home and use up an opened pack, a larger breakfast cake is also worth considering. You may, however, be giving up the convenience of individual wrappers.
If you’re keeping an eye on sugars, fibre or allergens, compare the nutritional information and ingredients for the exact variety. A different flavour or pack format may have different information on the label.
First, decide whether you need an individually wrapped portion. Then consider how much you’ll actually use and check the information on the label.
| What to consider | What to check | Who should pay particular attention? |
|---|---|---|
| Taking a portion with you | Look for ‘individually wrapped’ and check the number of portions. | If I want to put one bar in my bag, I don’t want to cut a larger cake first. For around 34% of consumers, an individually wrapped portion is the main priority. |
| Pack size | Compare the pack weight and think about how many portions you’ll use once the pack is open. | I’d rather cut it myself at home if that means choosing a pack that suits how much I use. For around 33% of consumers, the food budget matters most. |
| Sugars and variety | Read the nutritional information per 100 g and per portion for the variety you’ve chosen. | When I’m choosing between the plain variety and one labelled differently, I want to know what’s in my portion. For around 20% of consumers, this comparison comes first. |
| Allergens | Check the allergen information and any warnings on the exact pack. | If I need to avoid an ingredient, the brand name alone doesn’t tell me enough. For around 13% of consumers, allergen information is the deciding factor. |
The number of bars in a pack doesn’t always tell you how they’re wrapped inside. This matters most when you want to take just one with you.
Check that the pack explicitly says ‘individually wrapped’.
The words ‘less sugar’ don’t automatically tell you all the nutritional values of a breakfast cake bar. Portion sizes can also vary from one product to another.
Compare the sugars per 100 g and per portion on the label for the variety you’ve chosen.
According to the RIVM, adding iodine to bread salt isn’t compulsory. That doesn’t mean every breakfast cake contains iodised salt.
Only rely on an iodine claim if it’s confirmed by the information for the specific product.
Worth considering if you’re specifically looking for an individually wrapped portion.
A supermarket own-label option to consider if you eat breakfast cake at home and don’t need an individual wrapper.
An option to consider if you’re looking for several breakfast cake bars in a particular variety.
A larger, sliced breakfast cake for anyone who mainly has a slice at home.
This breakfast cake bar suits anyone looking to take one portion with them. Before choosing, check how the portions are packed and read the nutritional information on the pack.
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An option if you want to take a breakfast cake bar with you. Check how many portions the pack contains, and compare the nutritional information per 100 g and per portion if the wording in the product name matters to your choice.
Choose this type of pack if you regularly take one portion with you and want to leave the rest of the pack sealed. If you mainly eat breakfast cake at home, compare larger packs too, looking at the pack weight and how much you’ll use.
No, don’t assume that it does. The RIVM says that adding iodine to bread salt isn’t compulsory, so check the information for the specific product if iodine matters to your choice.
Read the allergen information on the pack for the exact variety. PLUS lists rye and cereals containing gluten for Peijnenburg Koekrepen parelkandij, and warns that the product may contain milk and nuts; this doesn’t apply to every other bar from the brand.
Use the information on the pack you’re actually buying for ingredients, allergens and nutritional values. Albert Heijn notes that this product information can change.
