Hosting guests with different preferences
Would you like to let your guests choose between a classic breakfast cake and a wholemeal option? Set them out separately so everyone can check the packaging and ingredients for the one they choose.
Who is this choice relevant for?
Anyone comparing sugar and fibre
Compare the nutritional values per slice and per 100 g. Peijnenburg states that its Volkoren zonder toegevoegde suikers contains 1,4 g of sugar and 4,7 g of fibre per 28 g slice. Check which sweetener the variety contains too.
Buying for a larger group
A pre-sliced pack means less cutting at the buffet. Compare the pack weight and number of slices to work out how many packs you’ll need.
What should you look for when choosing?
First, decide which preference you want an extra option to cater for: less sugar per slice, a particular fibre value or easy serving. Then compare labels on a like-for-like basis, as slice and pack weights vary.
| What to consider | What to check when buying | Who is this important for? |
|---|---|---|
| Wholemeal and sugar | Check the ingredients and compare sugar and fibre per slice. If you’re choosing a variety with a sweetener, check the warnings too. | If I want to offer a wholemeal option with less sugar per slice alongside the classic cake, that combination is the deciding factor for me. Around 40% of consumers put this need first. |
| Wholemeal and fibre | Compare the proportion of wholemeal rye flour and the fibre value per 100 g, and check the sugar information separately. | I’m mainly looking for a wholemeal breakfast cake whose fibre value I can compare; a variety with no added sugar isn’t essential. For around 30% of consumers, this is the top priority. |
| Serving and flavour choice | Check the pack weight, number of slices and whether the cake is pre-sliced. | For a mixed group, I want to be able to serve a familiar flavour alongside another option without having to do much cutting. Around 30% of consumers value this convenience most. |
Common mistakes
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Assuming wholemeal means low in sugar
A wholemeal label doesn’t tell you how much sugar a breakfast cake contains. Albert Heijn states that AH Ontbijtkoek volkoren contains 34 g of added sugar per 100 g; Jumbo states that Jumbo Volkoren Ontbijtkoek contains 35,5 g of sugar per 100 g. These figures refer to different things.
Read both the ingredients and the nutritional information, and compare servings of the same weight.
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Leaving cake containing xylitol where pets can reach it
The product information for Peijnenburg Volkoren zonder toegevoegde suikers warns that the xylitol in this variety is not suitable for animals.
Keep this particular cake out of reach of pets. If they eat any, follow the pack’s advice and contact a vet immediately.
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Inferring the ingredients from the rules on baker’s salt
The Netherlands Food and Consumer Product Safety Authority sets out the conditions for adding iodine compounds through baker’s salt. This doesn’t mean that every packaged breakfast cake contains baker’s salt or added iodine.
Check the ingredients list for the specific product, and contact the manufacturer for more information if anything is unclear.
Brands to compare
Compare the varieties mentioned using their own labels: differences between products from the same brand may matter more than the brand name when making this choice.
Peijnenburg
You can compare a regular wholemeal breakfast cake from the range with Peijnenburg Volkoren zonder toegevoegde suikers.
- For the variety with no added sugar, Peijnenburg states that each 28 g slice contains 4,7 g of fibre and 1,4 g of sugar.
- This particular variety contains xylitol. Read the warnings about pets and excessive consumption.
Albert Heijn
AH Ontbijtkoek volkoren gesneden is a 485 g own-brand option for anyone looking for a larger, pre-sliced pack.
- Albert Heijn states that this variety contains 41% wholemeal rye flour.
- Albert Heijn also states that it contains 34 g of added sugar per 100 g. Check the current packaging, as product information can change.
Jumbo
Jumbo Volkoren Ontbijtkoek comes in a 280 g pack, making it an option to compare if you’re looking for a smaller quantity.
- Jumbo states that it contains 35,9% wholemeal rye flour and 8,2 g of fibre per 100 g.
- Jumbo states that it contains 35,5 g of sugar per 100 g and lists gluten, rye and wheat as allergens for this variety.
PLUS
PLUS Ontbijtkoek Volkoren gesneden is a 485 g own-brand option.
- PLUS states that this variety contains 41% wholemeal rye flour and 5,7 g of fibre per 100 g.
- PLUS states that it contains 34,1 g of sugar per 100 g. Check the current nutritional information on the pack when you buy it.
Breakfast cake on Joybuy
This pre-sliced wholemeal breakfast cake makes a good wholemeal option for a barbecue buffet. If you’d also like to offer guests a classic flavour, you can serve it separately alongside.
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g'woon wholemeal breakfast cake, sliced, 485 g
A pre-sliced wholemeal option to serve alongside other breakfast cakes at the buffet.
The pack contains 485 g. Compare the sugar content on the current packaging per 100 g or per slice, and check the ingredients and allergen information, especially if a guest needs to avoid a grain allergen.
Frequently asked questions
Is wholemeal breakfast cake automatically low in sugar?
No. Albert Heijn states that AH Ontbijtkoek volkoren contains 34 g of added sugar per 100 g, while Jumbo states that Jumbo Volkoren Ontbijtkoek contains 35,5 g of sugar per 100 g. Check the nutritional information for each product. The two sugar figures given also refer to different things.
Can I serve Peijnenburg Volkoren zonder toegevoegde suikers if there are dogs around?
Keep this variety out of reach of pets: it contains xylitol, and the product information warns that it isn’t suitable for animals. If a pet eats any, contact a vet immediately, as the product information advises.
Where can I check which allergens are in breakfast cake?
Read the ingredients list and allergen information on the current packaging for the cake you’ve chosen. Jumbo lists gluten, rye and wheat among the allergens in its Volkoren Ontbijtkoek; don’t assume another product has the same ingredients.
Do the Dutch rules on baker’s salt mean that all breakfast cake contains iodine?
No. The Netherlands Food and Consumer Product Safety Authority sets out the conditions under which iodine compounds may be added to bakery products through baker’s salt; this doesn’t confirm that a specific breakfast cake contains baker’s salt. Check the product information or ask the manufacturer.
How should I store breakfast cake bought in advance for a barbecue?
Follow the storage instructions on the packaging for the variety you’ve chosen. The product information for the Jumbo and PLUS breakfast cakes mentioned here recommends storing them in a cool, dry or dark place.