What should you look for when choosing?
Start by checking the packaging and the weight of one bar. Then compare the nutritional information per portion and read the ingredients and allergen information for the variety you’ve chosen.
| What to consider |
What to check before buying |
Who it matters to |
| Portion and packaging |
Check the weight per bar and whether each bar is individually wrapped; pre-sliced doesn’t always mean individually wrapped. |
I want to take one bar with me without cutting into a large cake. For around 42% of consumers, portion size and convenience on the go come first. |
| Sugars and fibre |
Compare the nutritional values per bar and per 100 g; for varieties with less sugar, check the ingredients list too. |
If I eat a whole bar, I want to know how much sugar and fibre that portion contains. Around 33% of consumers give these nutritional values top priority. |
| Allergens |
Read the latest ingredients list and warnings for rye, other cereals containing gluten, milk and nuts. |
If ingredients limit my choice, I don’t want to rely on the product name. Around 25% of consumers prioritise allergen information. |
Breakfast cake bars on Joybuy
This breakfast cake bar may suit you if you’re looking for a measured portion for one occasion. Check the nutritional information on the pack you choose before comparing varieties for sugars or fibre.
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Snelle Jelle breakfast cake Less Sugar-Free 250 g
If you’re looking for breakfast cake for one occasion, check the weight per bar on the packaging to see whether the portion is right for you.
Compare the latest nutritional information for sugars, fibre and salt per bar; check the allergen information too if it’s relevant to you.
View on Joybuy
Frequently asked questions
Is one breakfast cake bar a complete meal?
Not necessarily: individual packaging tells you about the portion, not whether it makes a complete meal. Consider the bar’s weight and nutritional information alongside what else you eat on that occasion.
Does no added sugar mean sugar-free?
No. Peijnenburg lists 1.3 g of sugars per 27 g bar for its no added sugar variety and includes xylitol as an ingredient. Check the nutritional information per portion and the ingredients list for the variety you choose.
Can I rely on the name ‘breakfast cake bar’ if I have a gluten or nut allergy?
No, check the allergen information for the specific bar. The varieties described by Peijnenburg, Albert Heijn and PLUS contain rye; depending on the variety, their product information also mentions the possible presence of other cereals containing gluten, milk or nuts.
Does every Dutch breakfast cake bar contain iodine?
That isn’t something you can tell from the product category. The Netherlands Nutrition Centre explains that iodised baker’s salt is why bread is an important source of iodine in the Netherlands, but this doesn’t tell you which ingredients a particular breakfast cake bar contains. Check the latest label on the bar for that information.