Who might find an individually wrapped bar handy?

If you want to take one portion with you

Would you like to grab one bar for work, study or when you’re out and about, without opening a large breakfast cake? Peijnenburg lists individually wrapped bars; for another brand’s multipack, check the packaging to see whether the bars are individually wrapped too.

If you compare nutritional information per bar

If sugars and fibre influence your choice, look beyond the name of the variety. Peijnenburg lists different portion weights and nutritional values per bar for its plain bar and its no added sugar variety.

What should you look for when choosing?

Start by checking the packaging and the weight of one bar. Then compare the nutritional information per portion and read the ingredients and allergen information for the variety you’ve chosen.

What to consider What to check before buying Who it matters to
Portion and packaging Check the weight per bar and whether each bar is individually wrapped; pre-sliced doesn’t always mean individually wrapped. I want to take one bar with me without cutting into a large cake. For around 42% of consumers, portion size and convenience on the go come first.
Sugars and fibre Compare the nutritional values per bar and per 100 g; for varieties with less sugar, check the ingredients list too. If I eat a whole bar, I want to know how much sugar and fibre that portion contains. Around 33% of consumers give these nutritional values top priority.
Allergens Read the latest ingredients list and warnings for rye, other cereals containing gluten, milk and nuts. If ingredients limit my choice, I don’t want to rely on the product name. Around 25% of consumers prioritise allergen information.

Common mistakes

  • Comparing only the values per 100 g

    Not all bars weigh the same. According to Albert Heijn, its 55 g plain bar contains around 20.9 g of sugars per bar, based on 38 g of sugars per 100 g.

    As well as the values per 100 g, check the nutritional values for the whole bar you plan to eat.

  • Treating a variety name as a complete guide to its nutritional value

    Peijnenburg lists 1.3 g of sugars per 27 g bar for its no added sugar variety and includes xylitol as an ingredient. At PLUS, the plain and less sugar varieties also have different fibre and salt values.

    Compare the portion size, full nutrition table and ingredients list for each variety.

  • Assuming breakfast cake is suitable if you need to limit gluten

    The bars described by Peijnenburg, Albert Heijn and PLUS contain rye. Their product information also mentions the possible presence of other allergens, depending on the variety.

    Before buying, check the latest allergen information for the exact bar you’ve chosen.

Brands to consider

Peijnenburg

Peijnenburg offers individually wrapped plain bars, as well as varieties with different ingredients or flavours.

  • According to Peijnenburg, its plain 5-pack contains five individually wrapped bars weighing 32.5 g each.
  • The manufacturer lists rye and the possible presence of other allergens; check the information for the variety you choose.

AH

AH’s plain breakfast cake bar is available in a multipack of six portions.

  • Albert Heijn lists 330 g per pack, with six 55 g portions.
  • The product information lists rye and the possible presence of other allergens; check the latest label.

PLUS

PLUS lists breakfast cake bars in plain and less sugar varieties, among others.

  • PLUS product information lists 38.2 g of sugars and 3.2 g of fibre per 100 g for the plain variety; for Minder Suiker, the figures are 22.9 g of sugars and 9.2 g of fibre per 100 g.
  • The varieties also differ in salt content and contain rye. Compare the full nutritional and allergen information on each pack.

Lidl

Lidl lists biscuit bars in a raisin and spiced cake variety, as well as a lower-sugar breakfast cake variety.

  • Lidl lists six bars per pack, with the total weight varying between varieties.
  • When choosing between varieties, the weight per bar and nutritional information on the packaging are key.

Snelle Jelle

Albert Heijn lists several Snelle Jelle varieties in its breakfast cake bar range.

  • The varieties mentioned come in different flavours and pack sizes.
  • Compare the ingredients and nutritional values of the specific variety you’re considering, rather than assuming they’re the same as those of another Snelle Jelle bar.

Breakfast cake bars on Joybuy

This breakfast cake bar may suit you if you’re looking for a measured portion for one occasion. Check the nutritional information on the pack you choose before comparing varieties for sugars or fibre.

Snelle Jelle breakfast cake Less Sugar-Free 250 g

Snelle Jelle breakfast cake Less Sugar-Free 250 g

If you’re looking for breakfast cake for one occasion, check the weight per bar on the packaging to see whether the portion is right for you.

Compare the latest nutritional information for sugars, fibre and salt per bar; check the allergen information too if it’s relevant to you.

View on Joybuy

Frequently asked questions

Is one breakfast cake bar a complete meal?

Not necessarily: individual packaging tells you about the portion, not whether it makes a complete meal. Consider the bar’s weight and nutritional information alongside what else you eat on that occasion.

Does no added sugar mean sugar-free?

No. Peijnenburg lists 1.3 g of sugars per 27 g bar for its no added sugar variety and includes xylitol as an ingredient. Check the nutritional information per portion and the ingredients list for the variety you choose.

Can I rely on the name ‘breakfast cake bar’ if I have a gluten or nut allergy?

No, check the allergen information for the specific bar. The varieties described by Peijnenburg, Albert Heijn and PLUS contain rye; depending on the variety, their product information also mentions the possible presence of other cereals containing gluten, milk or nuts.

Does every Dutch breakfast cake bar contain iodine?

That isn’t something you can tell from the product category. The Netherlands Nutrition Centre explains that iodised baker’s salt is why bread is an important source of iodine in the Netherlands, but this doesn’t tell you which ingredients a particular breakfast cake bar contains. Check the latest label on the bar for that information.