Shoppers avoiding a specific allergen
Start by identifying the substances that must not be in the product. Read both the ingredients list and any warnings on the current packaging. Peijnenburg notes that recipes and allergen information can change.
Who should consider this?
Fans of seeds
You’re looking for a product with seeds for added texture, but also want to know which grains it contains and which allergens may be present. Albert Heijn’s product information for the Peijnenburg Tussendoor+ grains, seeds & fruit bar lists sunflower seeds, rye and oats.
People avoiding gluten who also need to check for other allergens
Even with gluten-free breakfast cake, you still need to check the other ingredients. According to the brand, Peijnenburg’s gluten-free plain breakfast cake contains lupin protein concentrate and whey protein concentrate from milk.
What should you look for?
Start with the allergen you need to avoid. Then decide whether seeds are a must-have and whether you’re specifically looking for gluten-free breakfast cake.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Your allergen | Read the ingredients list and any warning about the possible presence of allergens on the current packaging. | If I need to avoid a particular allergen, that determines whether I can choose a product, whatever seeds it contains. This personal allergen is the top priority for around 50% of consumers. |
| Seeds | Check which seeds are listed, and also read which grains and any other potential allergens are mentioned for that variant. | I want seeds for the texture, but only in a product whose other ingredients suit my needs. This combination is the main priority for around 30% of consumers. |
| Gluten-free breakfast cake | Look for the gluten-free label on the variant you’ve chosen, then check the full ingredients list for any other relevant allergens. | If I’m mainly looking for gluten-free breakfast cake, I don’t want to overlook ingredients such as milk or lupin. Around 20% of consumers say this is their priority. |
Common mistakes
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Assuming a product with seeds is automatically suitable
Seeds don’t tell you what other ingredients are in a product. For the Peijnenburg Tussendoor+ grains, seeds & fruit bar, Albert Heijn lists rye and oats, as well as the possible presence of milk, hazelnuts, almonds and other gluten-containing grains.
First check the allergen you need to avoid, then read the ingredients and warnings on the packaging of that exact variant.
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Assuming gluten-free means free from all allergens
According to the brand’s ingredients list, Peijnenburg’s gluten-free plain breakfast cake contains lupin protein concentrate and whey protein concentrate from milk.
Use the gluten-free label to guide your choice about gluten, and assess other allergens separately.
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Relying on an ingredients list you read before
Peijnenburg says allergen information can change when recipes are updated.
It’s fine to compare products in advance, but check the packaging of the product you’re actually buying or eating again.
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Assuming seeds or the product category indicate iodine
According to the Netherlands Nutrition Centre, baker’s salt contains iodine, but its use is not compulsory, even in bread. So neither seeds nor the name of the product tells you whether a particular variant contains baker’s salt.
To find out whether a breakfast cake contains baker’s salt, check the ingredients list or ask the manufacturer.
Brands to consider
Peijnenburg
Offers both a Tussendoor+ grains, seeds & fruit bar and a separate gluten-free plain breakfast cake. These are different products with different ingredients.
- Albert Heijn lists 9% sunflower seeds in the Tussendoor+ bar.
- The Tussendoor+ bar lists rye and oats, and may contain milk and nuts, among other allergens. According to Peijnenburg, the gluten-free breakfast cake contains milk and lupin. Check each variant separately.
Jumbo
Its breakfast cake range includes wholemeal breakfast cake and a product labelled gluten-free.
- The product names help you distinguish between types before looking more closely at a particular variant.
- If you have a food allergy, always check the ingredients and allergen information for the specific product, not just the range name.
Related products at Joybuy
Related products coming soon.
Frequently asked questions
Is breakfast cake with seeds automatically suitable if you have a food allergy?
No. The presence of seeds doesn’t tell you anything conclusive about the other allergens in a product. Check the current ingredients list and warnings for the breakfast cake you’ve chosen. For example, Albert Heijn lists rye and oats in the Peijnenburg Tussendoor+ grains, seeds & fruit bar, which may also contain milk and certain nuts.
Is gluten-free breakfast cake also free from milk and lupin?
Not necessarily. According to the brand, Peijnenburg’s gluten-free plain breakfast cake contains lupin protein concentrate and whey protein concentrate from milk. So if you’re choosing a gluten-free product, be sure to read the rest of the ingredients list too.
Do seeds in breakfast cake mean it contains iodine from baker’s salt?
No. You can’t tell from the seeds whether a particular breakfast cake contains baker’s salt. The Netherlands Nutrition Centre says baker’s salt contains iodine and that its use in bread is not compulsory. For the breakfast cake you’ve chosen, check the ingredients list or ask the manufacturer.