Breakfast on the go
You want to take a sealed portion with you instead of opening a pack. Check whether each inner pack contains one or two biscuits, and whether that amount suits your breakfast.
Who is this relevant for?
Shoppers comparing labels
You want to take portion size, sugars and fibre into account when choosing a sweet breakfast. Compare the nutritional information for the exact product, rather than relying on words such as ‘grains’ on the front of the pack.
Shoppers with allergies or dietary requirements
You need to know which ingredients and allergens the variety you choose contains. Individual wrapping doesn’t tell you that, so check the latest label information before buying.
What should you look for when choosing?
First decide how many biscuits you want to open at once. Then compare the type of product and its label: a pack of two suits a different portion preference from a biscuit wrapped on its own.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Pack for taking with you | Count the biscuits in each sealed inner pack and check that the remaining portions stay sealed. | If I have breakfast on the go, I want to take a sealed portion with me without opening the whole pack. For around 36% of consumers, individually wrapped portions are the top priority. |
| Nutritional information | Compare sugars and fibre per 100 g and per portion on the label of the variety you choose. | If a biscuit is part of my breakfast, I want to know the nutritional values in my portion. Around 29% of consumers give this comparison the highest priority. |
| Portion and type of product | Check how many biscuits there are per portion and choose between a crunchy biscuit and a soft breakfast cake. | Above all, I want the quantity and texture to suit what I feel like eating at the time. For around 21% of consumers, this combination matters most. |
| Allergens and dietary requirements | Read the ingredients and allergen information for the exact variety on the current packaging. | If I need to avoid certain ingredients, the label determines whether I can choose this product. For around 14% of consumers, this is the first thing they consider. |
Common mistakes
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Assuming ‘individually wrapped’ means one biscuit per pack
An inner pack may contain two biscuits. For example, Jumbo lists two biscuits per pack for Lotus Biscoff XL and two per portion for its grain biscuits.
If you want to open just one biscuit at a time, look specifically for individually wrapped biscuits; ALDI describes its Koekhappers as individually wrapped.
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Taking ‘grains’ to mean you know the full nutritional value
The type of product doesn’t tell you how much sugar and fibre your portion contains. For its milk chocolate grain biscuits, Jumbo lists 5.0 g of fibre and 31.3 g of sugars per 100 g.
Check the full nutritional information per 100 g and per portion before comparing two products.
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Guessing allergens from the brand name or packaging
An individually wrapped biscuit can still contain allergens. The Netherlands Food and Consumer Product Safety Authority says allergen information must appear on the label of prepacked products.
Check the ingredients and allergen information for the exact variety again if you buy a different pack or recipe.
Brands to consider
Lotus Biscoff
Crunchy speculoos biscuits in a range of pack formats, including portions of two and individual biscuits for serving.
- Jumbo lists ten packs of two biscuits for Biscoff XL; Lotus Bakeries also describes a dispenser containing 150 individually wrapped biscuits.
- Check which pack format you’re buying and read the latest allergen information for that variety.
LiGA BelVita
Soft biscuits for shoppers who prefer a soft portion that’s individually wrapped.
- Jumbo described the chocolate chip Soft Bakes variety as a pack of five individually wrapped biscuits.
- Check current availability with the retailer and read the label for the variety you want.
Jumbo
Own-brand grain biscuits in portions of two, for anyone looking for a biscuit made with grains in a defined portion size.
- Jumbo lists nine portions of two for the milk chocolate variety and provides nutritional values per 100 g.
- A grain biscuit won’t automatically suit your dietary requirements or allergies; compare the label for the exact variety.
Goud Gebakken
ALDI own-brand spiced or breakfast cake for anyone who wants to open one soft biscuit at a time.
- ALDI describes its Koekhappers as six individually wrapped portions.
- Breakfast cake is a different type of product from a crunchy biscuit. Check the nutritional and allergen information on the pack too.
Golden Bridge
ALDI own-brand breakfast biscuits in packs with portions of two.
- ALDI lists yoghurt and fruit biscuits in a pack of five portions of two, and milk biscuits in six portions of two.
- Check how the variety you choose is packed inside, and read the ingredients and allergen information on the pack.
Products for different portion preferences
These Joybuy products include biscuits in portions and individually wrapped alternatives, such as a wafer and a soft cake. Choose according to the type of product and how many biscuits you want to open at once.
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Liga Evergreen Currants Biscuits (225 g)
An option if two grain biscuits with currants suit your breakfast. Check the latest nutritional and allergen information if it affects your choice.
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Lu Scholiertje Milk Chocolate Biscuits (150 g)
For a sweet biscuit break, if a portion of two milk chocolate biscuits suits your breakfast. If you want to open one biscuit at a time, check how many are in each inner pack.
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Ulker Halley Mini Biscuit (3 x 77 g)
For anyone who wants to take sweet mini biscuits in individual packs. Check the packaging to see how many biscuits each pack contains if a set portion size matters to you.
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NABATI Butter Caramel Flavor Wafer (12 x 27 g)
An individually wrapped sweet portion to take with you if you’d prefer a wafer rather than a biscuit. Compare the nutritional information if you want it to fit into your breakfast.
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Lu Lulu Bear Chocolate (150 g)
An option if you’d rather take a soft, individually wrapped chocolate cake with you. It isn’t a biscuit, so bear in mind that it’s a different type of product and check the latest label.
Frequently asked questions
Is a pack of two suitable if I’m looking for individually wrapped biscuits?
Yes, if you want to open two biscuits at a time. Jumbo lists portions of two for both Lotus Biscoff XL and its grain biscuits; if you want one biscuit at a time, look for a variety that’s explicitly wrapped individually.
How should I compare a sweet biscuit as part of my breakfast?
Check the nutritional information per portion and per 100 g, including sugars and fibre, and consider what else you eat for breakfast. The Netherlands Nutrition Centre lists wholegrain products and fruit among the possible parts of a breakfast; the name ‘breakfast biscuit’ doesn’t tell you how the variety you choose fits into it.
Should I check allergens in individually wrapped biscuits too?
Yes. Individual wrapping doesn’t change the ingredients, so read the latest allergen information for the exact variety. The Netherlands Food and Consumer Product Safety Authority says allergen information must appear on the label of prepacked products.
Does vegan mean a biscuit is allergen-free?
No. Lotus Bakeries describes its individually wrapped Biscoff dispenser biscuits as vegan, but also lists gluten and soya. If you have an allergy, always check the ingredients and allergen information on the pack you’re buying.