Which option works best for you?

If you need one roll to eat now

A roll sold individually is ideal for a lunch or light meal when you don’t want to store any leftovers.

If you plan meals in advance

A pack with several rolls works well if you know when you’ll eat them and how you’ll store the rest in the meantime.

If you regularly check what’s in your food

If bread rolls are often on the menu, the ingredients, fibre per 100 g and allergen information are useful points to compare alongside pack size.

What should you look for when choosing?

First, work out how many rolls you’ll need for each meal. Then consider whether storage, the type of roll or preparation is most important to you.

What to consider What to check Who is it for?
Amount per meal Check whether the rolls are sold individually or how many are in the pack. For lunch, I want to take one roll without having to store the rest. Around 36% of consumers prioritise having the right amount for the meal they’re about to eat.
Storing the remaining rolls Read the storage instructions and decide whether you can use the remaining rolls in time. If I plan several meals, I want to avoid leaving rolls unused. Around 29% of consumers prioritise reducing waste.
Type of roll and ingredients Compare the ingredients, fibre and salt per 100 g, and check the allergen information too. If I eat bread rolls regularly, I want to know which grains and ingredients they contain. For around 21% of consumers, the ingredients are the first thing they consider.
Preparation Check what equipment you’ll need. For frozen products, read the instructions for after defrosting too. When I’m short on time, I want to know whether a roll is ready to eat or needs baking first. Around 14% of consumers prioritise ease of preparation.

Common mistakes

  • Buying a pack without a plan for the remaining rolls

    A pack of four may not be the best choice for one meal if the other rolls are left uneaten.

    Before you buy, decide when you’ll eat the rest and follow the product’s instructions for storage or freezing.

    Rolls you don’t use make a larger pack less practical for your planned meals.

  • Assuming multigrain means wholemeal

    The term ‘multigrain’ alone doesn’t tell you what proportion of the flour is wholemeal.

    Read the ingredients list and compare the nutritional information per 100 g for the specific rolls.

  • Relying on the product name for ingredient information

    Ingredients and allergens can vary from one roll to another. A name such as ‘white’ or ‘multigrain’ doesn’t tell you everything that’s on the pack.

    If you have a food allergy or other dietary restriction, check the current ingredients and allergen information for the product you’re buying.

Brands to consider

Albert Heijn

An option if you want to compare individual white and wholemeal rolls.

  • Albert Heijn states that its wholemeal roll is made with 100% wholemeal flour and contains 7,1 g of fibre per 100 g.
  • Check the label of the variant you choose when buying; the white and wholemeal rolls reviewed contain wheat.

Jumbo

Worth considering if you want to compare multipacks and frozen options.

  • The range reviewed includes packs of four and brown frozen rolls.
  • For the white frozen variant reviewed, Jumbo says it should be prepared and eaten within 24 hours of defrosting.

Lidl

A shop option for an individual white wheat roll.

  • Lidl describes its roll, article number 154199, as a white wheat roll available in store.
  • Check the current packaging if ingredients or nutritional information will influence your choice.

ALDI

An option if you want to buy one white roll.

  • ALDI describes the roll reviewed as a product sold individually.
  • Check the pack for ingredients, allergens and nutritional information before comparing it with other types of bread.

PLUS

Worth considering if you want to compare white and multigrain rolls to bake at home.

  • For the multigrain variant reviewed, PLUS states that it contains 56% wholemeal wheat flour and 7 g of fibre per 100 g.
  • Check the preparation instructions and ingredients of the variant you choose; multigrain doesn’t mean fully wholemeal.

Dirk

An option for packs of four white rolls to bake at home.

  • Dirk lists 1 de Beste white rolls in a pack of four, weighing 300 g.
  • A pack of four calls for a plan for the rolls you won’t use straight away.

Bread rolls and related products at Joybuy

Related products coming soon.

Frequently asked questions

When should I choose an individual roll instead of a pack?

Choose an individual roll if you need one now and don’t want to store the rest of a pack. A pack is more practical if you have a meal planned for the other rolls or somewhere suitable to store them.

How should I store leftover rolls?

Follow the storage instructions on the pack of the specific rolls. If you want to freeze them, check whether and how this is recommended in the instructions. Storage advice for a soft white roll won’t necessarily apply to every bake-at-home or frozen roll.

Can I refreeze frozen rolls after they’ve defrosted?

Not if the packaging for that product advises against it. For the frozen rolls reviewed, Jumbo says not to refreeze them after defrosting. For the white frozen variant, Jumbo also says to prepare and eat the rolls within 24 hours of defrosting.

Is a multigrain roll automatically wholemeal?

No. Check the proportion of wholemeal flour in the ingredients list for the specific product. For its multigrain rolls reviewed, PLUS states that they contain 56% wholemeal wheat flour, while Albert Heijn states that its wholemeal roll reviewed is made with 100% wholemeal flour.