Who is this choice relevant to?

Parents looking for everyday bread

You want a simple slice of toast for breakfast and are mainly looking at whether it’s labelled wholemeal or brown, its fibre content and a texture your toddler enjoys. The Netherlands Nutrition Centre lists wholemeal and brown bread as options for children aged 1 to 3.

Parents planning a special breakfast

For a relaxed family breakfast, you might want to serve a wholemeal sourdough loaf or rolls to bake at home. A pronounced crust or extra preparation time is only practical if the bread suits both your toddler and your morning routine.

Parents who check allergens carefully

If you need to watch out for specific ingredients or possible cross-contamination, the latest packaging and allergen information are essential. If you’re taking bread to school or childcare, check their rules too.

What should you look for when choosing?

Start with the type of bread and what your toddler enjoys eating. Then compare the allergen information and consider whether you have time to prepare a special loaf for breakfast.

What to consider What to look for Who it matters to
Allergens and taking bread in Read the latest ingredients and allergen information, including any cross-contamination warnings. If you’re buying unpackaged bread, ask for allergen information and check the school or childcare setting’s rules. I want to know exactly what’s in the bread before giving it to my child. For around 31% of consumers, checking allergens and rules about bringing food in would be their main concern.
Wholemeal bread and fibre Check whether the bread is labelled wholemeal or brown, and compare the fibre per 100 g if this is listed. Sourdough alone doesn’t tell you whether the bread is made with wholemeal flour. For an everyday slice of toast, the type of bread matters more to me than a rustic appearance. So for around 25% of consumers, wholemeal or brown bread would be the priority.
Crust and texture Look for a fine or coarse texture and try a suitable portion. A firm-looking crust may not be comfortable for your toddler to eat. My toddler sometimes leaves bread with coarse pieces, so I want to find out which texture works first. Ease of eating would be the main consideration for around 25% of consumers.
Special breakfast Check whether the bread is ready to serve or needs to be defrosted or baked first. Also consider the type of bread and its allergens, not just how it looks. On a relaxed morning, I’d like to serve something different and may have time to prepare it. For around 19% of consumers, a special breakfast occasion would be the main reason for choosing it.

Common mistakes

  • Assuming sourdough or a rustic crust means wholemeal

    Bread can be made with sourdough without being wholemeal. For young children, the Netherlands Nutrition Centre specifically recommends wholemeal and brown bread.

    First, check how the bread is labelled and read its ingredients. Then compare the flavour, crust and preparation method.

  • Looking only for the word ‘gluten’

    As well as wheat, bread can contain other gluten-containing cereals or allergens such as sesame. Some products also carry warnings about possible cross-contamination.

    Read the full, up-to-date allergen information every time you buy bread. If it’s unpackaged, ask the seller what information they can provide.

  • Choosing a coarse crust without checking how easy it is to eat

    A special loaf isn’t much use at breakfast if your toddler leaves the crust or coarse texture uneaten. A finer wholemeal loaf may be more practical.

    Start with a small portion, cut to a suitable size, and see how your toddler gets on with it.

  • Treating bake-at-home bread as ready-to-eat breakfast bread

    Bread that needs baking takes preparation. For example, according to the product information, PLUS wholemeal sourdough rolls take 6 to 8 minutes to bake.

    Check the preparation and storage instructions before choosing bread to bake on a morning when you’re short on time.

Brands to explore

These examples show some of the bread types you can compare. Always check the ingredients and allergens for the specific product.

Albert Heijn

The Liefde & Passie range includes a Dutch wholemeal sourdough loaf for anyone looking to combine wholemeal bread and sourdough for a special breakfast.

  • Albert Heijn lists wholemeal wheat flour, 9.6% wholemeal wheat sourdough and iodised salt in this bread.
  • It contains wheat. Check the latest packaging for other allergens and possible cross-contamination warnings too.

Jumbo

Jumbo has an online category featuring different types of wholemeal bread, including fine and coarse varieties.

  • The range of shapes and textures gives you options for finding bread your toddler enjoys eating.
  • Check the latest product information and allergens for each loaf you choose; the ingredients in one variety won’t necessarily be the same as in another.

Lidl

Lidl describes its wholemeal kids’ bread, made with extra-finely milled wholemeal flour, as an option for anyone looking for a finer texture.

  • According to Lidl, this bread tastes like brown bread and contains as much fibre as wholemeal bread. This is Lidl’s claim about this product.
  • A children’s label doesn’t replace the need to check the ingredients and allergens of the specific loaf.

ALDI

ALDI lists Fijn Volkoren sliced bread as an option for anyone looking for a simple wholemeal sandwich.

  • The product description mentions a fine-textured wholemeal variety that’s already sliced.
  • Check the latest packaging of the bread you choose for its ingredients, allergens and nutritional information.

PLUS

PLUS offers organic wholemeal sourdough rolls to bake at home for a breakfast when you have time to prepare them.

  • The product information lists wholemeal wheat flour, sourdough and a baking time of 6 to 8 minutes.
  • This example contains wheat, barley and spelt. Check the latest packaging for other allergen information too.

Dirk

Dirk describes a range of breads, including wholemeal bread from the Bakker van der Akker range, as an option for breakfast or lunch.

  • The range gives you a starting point for comparing an everyday wholemeal sandwich with a more unusual loaf.
  • Check the ingredients and allergens for the specific variety you want to take in.

Bread options on Joybuy

These products offer different types of bread for a toddler’s breakfast: a round wholemeal loaf for a planned occasion, Lebanese wholemeal bread and rye bread. Check the latest packaging for each product and decide for yourself whether the texture suits your toddler.

Lekhaven Bakkerij wholemeal round country loaf 550 g

Lekhaven Bakkerij wholemeal round country loaf 550 g

An option for a planned breakfast if your toddler enjoys bread with a firmer texture.

The loaf weighs 550 g. According to Lekhaven’s product information, you can leave it to defrost at room temperature for four hours or put it in the fridge the evening before. Check the full preparation instructions and the latest allergen information before serving.

View on Joybuy
Souq Lebanese wholemeal bread 6 P

Souq Lebanese wholemeal bread 6 P

A different type of bread for anyone who doesn’t want a traditional sandwich at breakfast; see whether your toddler enjoys its shape.

The product name states that it’s wholemeal bread, and the packaging says 6 P. Check the latest ingredients and allergens, including any mentions of soya or milk.

View on Joybuy
Bolletje Rye Bread Bun 500 g

Bolletje Rye Bread Bun 500 g

A rye bread option if you’d like to try a different type of bread at breakfast; check whether your toddler enjoys its texture.

The pack size is 500 g. Before serving or packing the bread, check the latest packaging to see which cereals and allergens are listed.

View on Joybuy

Frequently asked questions

Is sourdough automatically a better choice for a toddler?

No. Sourdough alone doesn’t tell you whether bread is wholemeal or which allergens it contains. For a toddler’s breakfast, first check the type of bread, its latest ingredients and whether your child enjoys its texture.

How do I check for allergens in bread?

For pre-packed bread, read the latest allergen information on the label. The Netherlands Food and Consumer Product Safety Authority explains which allergen information must be provided. If you’re buying unpackaged bread, ask what allergen information is available before you buy. Also look for information about possible cross-contamination.

What should I check if my child is taking bread to school or childcare?

Check both the label on the bread you’ve chosen and the rules at the relevant school or childcare setting. Especially if gluten or other allergens are a concern, the product name alone isn’t enough to tell you whether the bread can be taken in.

What does ‘iodised salt’ mean on a bread label?

Iodised salt is salt with iodine added to it. The label doesn’t tell you how much iodine is in a single slice of bread; check the ingredients and available nutritional information for the bread you choose.