Who is this choice relevant to?

Seniors who want to gradually switch from white bread

If white bread is familiar, brown bread can be a stepping stone. Finely textured wholemeal bread is another option if its taste and bite are enjoyable. Compare the description on the packaging and the fibre per 100 g, rather than judging by colour alone.

Fussy eaters who care about texture

For a small coffee break, a familiar taste, fine crumb or easy-to-eat crust can make all the difference. Consider which type of bread someone will actually enjoy eating, without assuming that a soft appearance means it is suitable for someone with swallowing difficulties.

Carers who need to consider diet and swallowing

If you are buying bread for someone with a diagnosed food intolerance, check the allergens for that specific product. If they have difficulty swallowing, Thuisarts recommends contacting their GP; choosing a different type of bread is no substitute for that assessment.

What should you consider when choosing?

First, consider whether the usual slice of bread is comfortable to eat. Then choose between the nutritional value of wholemeal bread, the more familiar transition to brown bread and a preference for the taste of white bread.

Finely textured wholemeal bread

When: If the senior enjoys the taste and texture and getting enough fibre is important.

Consider: A coarser crumb, firm crust or seeds may not be to everyone’s taste; don’t choose based on the wholemeal label alone.

Brown bread

When: If someone is used to white bread and wants to try a loaf made with both white and wholemeal flour.

Consider: According to Albert Heijn, brown bread is not the same as wholemeal bread; compare the fibre content on the packaging.

White bread

When: If a familiar taste or texture is the deciding factor for this coffee break.

Consider: According to the Voedingscentrum, white bread contains fewer nutrients than wholemeal bread. It is not automatically suitable for someone with swallowing difficulties.

What to consider What to check when buying Who it matters to
Fibre and nutritional value Look for the wholemeal description and compare the fibre per 100 g on the current packaging. I mainly want to focus on fibre in a small slice of bread. Around 38% of consumers prioritise this nutritional value.
Taste and texture Consider the type of bread, the crumb, the crust and any seeds; a half loaf can be useful for trying a new type. If a different taste or bite means the bread gets left uneaten, I’d rather choose something familiar. For around 31% of consumers, how much they enjoy eating it matters most.
Portion size and storage Check whether a half loaf is suitable for the number of people eating, and follow the storage instructions for the product you buy. If there are one or two of us, I don’t want to keep cutting into a large loaf. Around 23% of consumers give practical portion size the highest priority.
Allergens and swallowing Check the allergens on the packaging; if someone has difficulty swallowing, contact their GP. When I’m buying for someone with a diagnosed dietary requirement or swallowing difficulties, their usual taste preferences have to take a back seat. Suitability comes first for around 8% of consumers.

Common mistakes

  • Assuming dark or multigrain bread is wholemeal

    According to Albert Heijn, brown and multigrain bread can contain white flour as well as wholemeal flour. So the colour or visible seeds don’t tell you whether a loaf is wholemeal.

    Check the product description, then compare the fibre per 100 g on the packaging.

  • Choosing soft bread as a solution to swallowing difficulties

    A soft crumb doesn’t tell you whether ordinary bread is suitable for someone with swallowing difficulties. Thuisarts explains that difficulty swallowing should be assessed.

    If someone has difficulty swallowing, contact their GP and follow any individual advice about food texture.

  • Buying a familiar type of bread without checking the label

    Even with a loaf someone has eaten before, the ingredients, allergens and nutritional information on the current packaging still matter.

    When buying, check the allergens, fibre per 100 g and storage instructions for the specific loaf you have chosen.

  • Assuming ordinary bread is gluten-free

    Wheat, rye and barley contain gluten. So a loaf with a light colour or fine texture is not automatically suitable for someone who needs to avoid gluten.

    If you are following a gluten-free diet, check the description and allergens on the packaging of the specific product.

Brands and shops to explore

These shops offer a starting point for comparing types of bread and labels; the range may vary from shop to shop.

Albert Heijn

Offers various types of wholemeal bread, including half loaves.

  • A half loaf can be handy for trying a new type during a short coffee break.
  • Check whether your local shop stocks the loaf you have chosen, and read the current packaging.

Jumbo

Provides product information for items including Jumbo Fijn Volkoren Half.

  • For that specific loaf, Jumbo lists 7,6 g of fibre per 100 g, as well as the ingredients and allergens.
  • The details for Fijn Volkoren Half do not automatically apply to other Jumbo loaves.

PLUS

Offers products including PLUS Boeren volkoren half.

  • For this half loaf, PLUS lists 6,7 g of fibre per 100 g and recommends freezing it.
  • Check the ingredients and storage instructions on the packaging you buy.

ALDI

Offers half and whole loaves in white, brown and wholemeal varieties.

  • Fijn volkoren half, Bruin rond half and Wit brood half offer different types to compare.
  • Check the label of the variety you choose for nutritional information and allergens.

Lidl

Offers various types of bread and uses a fibre meter on packaged loaves.

  • The fibre meter helps you compare the fibre per 100 g in packaged loaves.
  • Also check the ingredients and allergens; the types of bread available may vary from shop to shop.

Dirk

Offers white, brown, wholemeal and multigrain bread, including half loaves.

  • The different types of bread give you options for comparing taste and pack size.
  • Don’t assume anything about fibre or allergens from the type name alone; check the product label.

Wholemeal flatbread on Joybuy

This flatbread is different from the usual slice of bread served with afternoon coffee. If you are specifically looking for brown bread made with a mix of white and wholemeal flour, don’t treat it as the same type of bread.

Souq Lebanese Bread Whole Wheat, 6 pieces

Souq Lebanese Bread Whole Wheat, 6 pieces

An option for anyone who wants to serve wholemeal flatbread with afternoon coffee instead of an ordinary slice of bread.

The pack contains 6 pieces. If you have a specific fibre requirement or food intolerance, check the product’s nutritional information and allergens.

View on Joybuy

Frequently asked questions

Is brown bread the same as wholemeal bread?

No. According to Albert Heijn, brown bread can contain both white and wholemeal flour, whereas wholemeal bread is made from the entire grain. Check the product description and compare the fibre per 100 g when choosing between loaves.

Is white bread a sensible regular choice with afternoon coffee?

If nutritional value is your priority, wholemeal bread is the more sensible choice: the Voedingscentrum explains that white bread contains fewer nutrients. If someone mainly wants to eat white bread, you could let them try brown or finely textured wholemeal bread and see whether they enjoy the taste and texture.

What if someone has difficulty swallowing bread?

Don’t choose softer bread on your own as a solution to swallowing difficulties. Thuisarts advises contacting a GP if someone has difficulty swallowing; the right texture needs to be assessed individually.

What should I check if someone needs to avoid gluten?

Ordinary bread made with wheat, rye or barley is not gluten-free. Check the gluten-free description and allergens on the packaging of the specific loaf you are buying; if someone has a separate wheat allergy, also check specifically for wheat as an allergen.