Who might find this choice useful?

Fussy eaters looking for a softer texture

If you want to pack a familiar sandwich without immediately opting for white bread, see whether fine wholemeal bread has the texture you’re looking for. Check the texture and nutritional information of the bread you’re actually buying.

Shoppers who prioritise fibre

If you want to compare bread by its wholemeal status and fibre content, read the product name and nutritional information. A brown colour or the name ‘multigrain’ won’t tell you whether all the grain ingredients are wholemeal.

Lunch planners who want to avoid wasting bread

If you don’t take bread with you every day, a smaller loaf or freezing it in lunch-sized portions may suit your plans better. The Netherlands Nutrition Centre provides separate storage advice for bread kept in a kitchen cupboard and in the freezer.

What should you look for when choosing?

First decide whether you’d rather have clearly labelled wholemeal bread or a familiar texture. Then compare the packaging of the breads you’re considering, looking at fibre, salt, allergens and a size that suits your lunch plans.

What to consider What to check before buying Who it matters to
Wholemeal and fibre Check for the ‘wholemeal’ label and compare the fibre per 100 g shown on the packaging. I want to know whether my lunch bread is genuinely wholemeal and how much fibre it contains. For around 36% of shoppers, this is the top priority.
Texture and taste See if fine wholemeal bread has the texture you want; even with a soft variety, check the product name and ingredients. If I don’t like coarse bread, I look for a finer texture that I’ll enjoy taking with me. An estimated 29% of shoppers give this the highest priority.
Packing and buying Choose a practical size, such as sliced bread or rolls, and check what the shop currently has in stock. On a busy day of lectures, I want to be able to prepare and pack my lunch quickly. Around 21% of shoppers consider this practical convenience their top priority.
Portions and storage Choose a whole or half loaf to suit how often you have bread for lunch, and read the storage advice on the packaging. If I only eat bread on a few days, I want to avoid leaving the rest uneaten. Around 14% of shoppers prioritise reducing waste.

Common mistakes

  • Assuming brown or multigrain bread is fully wholemeal

    The colour and the name ‘multigrain’ don’t prove that all the grain ingredients are wholemeal. According to the Netherlands Food and Consumer Product Safety Authority, this is a requirement for using the term ‘wholemeal’.

    Look for ‘wholemeal’ in the product name. If a loaf is made with both wholemeal flour and white flour, read the ingredients and compare its stated fibre and salt content with a fine wholemeal alternative.

  • Assuming a soft texture means a particular nutritional value

    ‘Fine’ or ‘soft’ doesn’t in itself tell you how much fibre or salt a loaf contains. Nor can you assume that information about one loaf applies to other soft varieties.

    Check the ingredients, allergens and nutritional information per 100 g for the exact product.

  • Buying a whole loaf without planning your next lunches

    If your timetable varies, you might not use all the slices before the bread starts to go stale.

    Choose a size that suits your lunch plans, or freeze portions after buying. Throw away mouldy bread.

    Freezing portions takes freezer space and a little preparation.

  • Looking for allergens only on the front of the packaging

    The front of a pack doesn’t provide all the information you need to check for allergens. For unpackaged bread, the Netherlands Food and Consumer Product Safety Authority says allergen information must be available in another way.

    For packaged bread, read the ingredients list for the product you’ve chosen. Before buying unpackaged bread from a canteen, ask for the allergen information.

Brands to compare

Albert Heijn

Albert Heijn lists various wholemeal breads, including round loaves and options in other styles. This gives you a choice of sizes and textures to compare.

  • The online category includes both whole and half loaves.
  • Check availability at your shop and the packaging for each loaf; not every product shown is available in the same way.

Jumbo

Jumbo’s bread category lets you compare fine wholemeal bread with white bread and other wholemeal varieties.

  • You can compare different types of bread within the same range.
  • The category doesn’t tell you the ingredients or allergens in an individual loaf; check the product information or packaging for those details.

Lidl

Lidl offers different types of bread and, according to its own information, uses a fibre meter on packaged loaves.

  • The fibre meter can help you compare the stated fibre content.
  • A fibre meter alone doesn’t show whether a loaf is fully wholemeal. Check the product name and ingredients too.

ALDI

ALDI lists fine wholemeal bread and white bread, among other options, so you can compare the two types within its range.

  • According to ALDI, its wholemeal breads are made with 100% wholemeal flour.
  • Check the packaging of the variety you choose and the latest information from your local shop.

PLUS

PLUS lists fine wholemeal bread and other wholemeal varieties, with product information you can compare side by side.

  • PLUS Rond fijn volkoren lists ingredients and nutritional values for each product.
  • PLUS notes that product information may change, so check the latest packaging.

Dirk

Dirk’s bread category includes white, wholemeal and multigrain bread in a range of sizes.

  • You can compare different types of bread, as well as whole and half loaves.
  • Check the label on the loaf you choose for its ingredients and nutritional information; these can’t be determined from the category name.

Bread options on Joybuy

This Lebanese bread labelled ‘Whole Wheat’ is a different lunch option from a standard sliced sandwich loaf. Check its own packaging if you’re specifically looking for fine wholemeal bread or a loaf made with both wholemeal and white flour.

Souq Lebanese Bread Whole Wheat 6 P

Souq Lebanese Bread Whole Wheat 6 P

A Lebanese-style bread to consider for lunch if you’re not looking for a standard sliced sandwich loaf. The name includes ‘Whole Wheat’; check the ingredients, allergens and nutritional information on the packaging, and assess separately whether this bread meets your needs for fine wholemeal bread or a white-and-wholemeal blend.

View on Joybuy

Frequently asked questions

Is brown or multigrain bread automatically wholemeal?

No. According to the Netherlands Food and Consumer Product Safety Authority, a product can only be called ‘wholemeal’ if all the grain ingredients are wholemeal. Check the product name and ingredients; colour and the name ‘multigrain’ are no substitute.

Which bread could I try if I don’t like coarse bread?

Fine wholemeal bread is one option if you’re looking for a finer texture while still wanting wholemeal bread. Check for the ‘wholemeal’ label and compare the fibre and salt in the specific products you’re considering; a soft texture won’t predict those values.

Does all bread contain iodine because of baker’s salt?

You can’t assume that this is true of every loaf. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread through the use of baker’s salt. If baker’s salt is relevant to your choice, check the ingredients of the bread you’re considering.

How should I store bread for several university lunches?

If needed, freeze bread in lunch-sized portions after buying and take out what you need. The Netherlands Nutrition Centre recommends storing opened wholemeal bread in a kitchen cupboard for 2 to 4 days or in the freezer for 1 to 3 months. For a sealed pack, also follow the instructions on the label.

Where can I find allergen information for bread from the canteen?

If the allergen information isn’t visible, ask for it before buying unpackaged bread from the canteen. According to the Netherlands Food and Consumer Product Safety Authority, this information must be made available in another way for unpackaged products. For packaged bread, read the ingredients list on the current packaging.