What should you look for when choosing?
First decide whether you’d rather have clearly labelled wholemeal bread or a familiar texture. Then compare the packaging of the breads you’re considering, looking at fibre, salt, allergens and a size that suits your lunch plans.
| What to consider |
What to check before buying |
Who it matters to |
| Wholemeal and fibre |
Check for the ‘wholemeal’ label and compare the fibre per 100 g shown on the packaging. |
I want to know whether my lunch bread is genuinely wholemeal and how much fibre it contains. For around 36% of shoppers, this is the top priority. |
| Texture and taste |
See if fine wholemeal bread has the texture you want; even with a soft variety, check the product name and ingredients. |
If I don’t like coarse bread, I look for a finer texture that I’ll enjoy taking with me. An estimated 29% of shoppers give this the highest priority. |
| Packing and buying |
Choose a practical size, such as sliced bread or rolls, and check what the shop currently has in stock. |
On a busy day of lectures, I want to be able to prepare and pack my lunch quickly. Around 21% of shoppers consider this practical convenience their top priority. |
| Portions and storage |
Choose a whole or half loaf to suit how often you have bread for lunch, and read the storage advice on the packaging. |
If I only eat bread on a few days, I want to avoid leaving the rest uneaten. Around 14% of shoppers prioritise reducing waste. |
Bread options on Joybuy
This Lebanese bread labelled ‘Whole Wheat’ is a different lunch option from a standard sliced sandwich loaf. Check its own packaging if you’re specifically looking for fine wholemeal bread or a loaf made with both wholemeal and white flour.
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Souq Lebanese Bread Whole Wheat 6 P
A Lebanese-style bread to consider for lunch if you’re not looking for a standard sliced sandwich loaf. The name includes ‘Whole Wheat’; check the ingredients, allergens and nutritional information on the packaging, and assess separately whether this bread meets your needs for fine wholemeal bread or a white-and-wholemeal blend.
View on Joybuy
Frequently asked questions
Is brown or multigrain bread automatically wholemeal?
No. According to the Netherlands Food and Consumer Product Safety Authority, a product can only be called ‘wholemeal’ if all the grain ingredients are wholemeal. Check the product name and ingredients; colour and the name ‘multigrain’ are no substitute.
Which bread could I try if I don’t like coarse bread?
Fine wholemeal bread is one option if you’re looking for a finer texture while still wanting wholemeal bread. Check for the ‘wholemeal’ label and compare the fibre and salt in the specific products you’re considering; a soft texture won’t predict those values.
Does all bread contain iodine because of baker’s salt?
You can’t assume that this is true of every loaf. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread through the use of baker’s salt. If baker’s salt is relevant to your choice, check the ingredients of the bread you’re considering.
How should I store bread for several university lunches?
If needed, freeze bread in lunch-sized portions after buying and take out what you need. The Netherlands Nutrition Centre recommends storing opened wholemeal bread in a kitchen cupboard for 2 to 4 days or in the freezer for 1 to 3 months. For a sealed pack, also follow the instructions on the label.
Where can I find allergen information for bread from the canteen?
If the allergen information isn’t visible, ask for it before buying unpackaged bread from the canteen. According to the Netherlands Food and Consumer Product Safety Authority, this information must be made available in another way for unpackaged products. For packaged bread, read the ingredients list on the current packaging.