Who is this choice relevant for?

Quick, budget-conscious top-up shopper

You need bread for today or tomorrow, but you’re not doing a big shop. It helps to start by working out how much bread you’ll actually use.

Shopper who cares about wholemeal bread and fibre

You’re looking for bread for everyday use and want to check the wholemeal label and fibre per 100 g, as well as the quantity.

Small household looking to cut waste

You’re unlikely to finish a whole loaf quickly. Half a loaf may be a better fit; if you choose a whole loaf, check whether you can freeze it according to the packaging.

What should you look for when topping up?

First, work out how much bread you need and when you plan to eat it. The type of bread and the label may then affect your choice.

What to considerWhat to check when buyingWho it matters to
Quantity Check whether it’s a whole or half loaf and look at the pack size. If I only need bread for a short time, I don’t want to be left with some unused. For around 36% of consumers, getting the right amount is the main priority when topping up.
Wholemeal and fibre Read the type of bread and compare fibre on a like-for-like basis, per 100 g. For my everyday sandwiches, I want to know whether the bread is wholemeal and how much fibre it contains. Around 29% of consumers prioritise these qualities.
Bread available straight away See what bread is available in store and whether it’s ready to eat or needs baking first. If I’m picking up bread for a meal later today, I want to be able to use it straight away. Immediate availability is the main priority for around 21% of consumers.
Ingredients and labelling Check the current ingredients and allergen information; if needed, also look for a mention of baker’s salt or iodised salt. If certain ingredients matter to me, I need to be able to check the packaging before I take bread home. For around 14% of consumers, checking the label is the biggest priority.

Common mistakes

  • Assuming a half loaf and a whole loaf are the same amount

    White and wholemeal are different types of bread, too. So don’t just compare how the loaves are sold; check the pack size and nutritional information as well.

    First decide whether a half or whole loaf is right for your needs, then compare loaves of the same type.

  • Assuming every loaf is made with baker’s salt

    According to the Netherlands Nutrition Centre, using baker’s salt when baking bread isn’t compulsory. So the type of bread alone won’t tell you whether it has been used.

    Check the ingredients for baker’s salt or iodised salt, or ask the baker.

  • Buying a whole loaf without a plan for the rest

    If you only use some of it, the rest may go to waste.

    Choose half a loaf if that’s enough, or follow the storage instructions on the packaging if you buy a whole loaf.

    A whole loaf takes up extra freezer space if you can’t finish it in time and want to freeze it.

Brands to compare

Albert Heijn

Worth considering if you want to check the details of a particular whole loaf in advance.

  • For AH Extra lang lekker wit heel, Albert Heijn lists details including ingredients, allergens, fibre and freezing advice.
  • This example is white bread, so it isn’t a like-for-like comparison with wholemeal bread.

Jumbo

The online range includes whole, half and wholemeal loaves.

  • You can decide which type of bread and pack size you want in advance.
  • Check the pack size and nutritional information for each loaf before comparing different types.

Lidl

Worth considering if you’re looking for freshly baked bread or packaged bread with a fibre indicator during a quick shop.

  • Lidl describes its freshly baked bake-off bread and displays a fibre meter on packaged loaves.
  • Check what bread is available in store when you visit.

ALDI

The fresh daily range includes a selection of basic loaves, including wholemeal bread.

  • The range page can help you choose between types of bread and pack sizes.
  • Check the availability and label of the loaf you choose in store.

PLUS

Worth considering if you want to read online product information for a particular wholemeal loaf.

  • For the PLUS wholemeal loaves reviewed, the details include ingredients, allergens, fibre and freezing advice.
  • The information applies to those specific loaves; check the current label when you buy.

Dirk

The online range includes several wholemeal options, including whole and half loaves.

  • You can search specifically for the type and quantity of bread you want.
  • Check the individual product information for pack size, ingredients and nutritional values.

Bread products on Joybuy

These products suit different occasions: a round wholemeal loaf to bake at home and Lebanese wholemeal bread for a meal. Check that the preparation method suits the small top-up you’re looking for.

Lekhaven Bakery round wholemeal loaf, 550 g

Lekhaven Bakery round wholemeal loaf 550 g

An option if you want to bake bread at home and don’t need it straight away.

The product information says to defrost and bake. Check the packaging for the correct baking time.

View on Joybuy
Souq Lebanese wholemeal bread, 6 pieces

Souq Lebanese wholemeal bread, 6 pieces

An option for a meal where you’d like to use Lebanese flatbread instead of a whole or half loaf of everyday bread.

Check the current ingredients and allergen information on the packaging.

View on Joybuy

Frequently asked questions

Does all bread in the Netherlands have to be baked with baker’s salt?

No. According to the Netherlands Nutrition Centre, baker’s salt isn’t compulsory in bread. Check the label to see whether it has been used, and if you’re buying unwrapped bread, ask the baker if needed.

How can I avoid having bread left over after a small top-up shop?

Choose half a loaf if that’s enough, or freeze a whole loaf if the packaging says you can. Follow the storage instructions for that particular bread.