Shoppers on a limited breakfast budget
You often eat bread with sweet toppings and want to choose a pack whose contents you’ll actually use. The size and whether you can store the bread are important too.
Who is this for?
Shoppers who want wholemeal bread with sweet toppings
You might want to eat bread with jam, chocolate sprinkles or peanut butter, while also paying attention to the type of bread. According to the Netherlands Nutrition Centre, wholemeal bread contains more fibre than white bread.
Small households
You don’t eat several slices of bread every day. A half loaf could work for you, or you could buy a whole loaf and store portions for later. The Netherlands Nutrition Centre lists bread as a food that is often wasted.
What should you look for when choosing?
First decide which type and size of loaf you want. Then compare the nutritional information and ingredients of the options that meet your needs.
| What to consider | What to look for | Especially useful for |
|---|---|---|
| Size and storage | Consider whether a whole or half loaf suits how much you eat, and check the storage instructions. | I want to buy bread for several breakfasts without throwing any away; around 36% of shoppers prioritise this use of the pack. |
| Wholemeal and fibre | Look for the term wholemeal bread and compare fibre per 100 g where this information is provided. | If I often have bread for breakfast, I mainly want a wholemeal base for my sweet toppings; around 29% of shoppers prioritise this type of bread. |
| Taste and softness | Think about the type of bread you choose; tiger bread is also available as a wholemeal option. | Above all, I want my bread to taste and feel good with the toppings I use; around 21% of shoppers prioritise this. |
| Ingredients and baker’s salt | Read the ingredients and allergen information for your chosen bread; look for baker’s salt if this matters to you. | I need to know what’s in my bread before I can choose it; for around 14% of shoppers, checking the label comes first. |
Common mistakes
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Buying a whole loaf without a storage plan
If you eat only a few slices a day, some of the loaf may be left over. The Netherlands Nutrition Centre lists bread as a food that is often wasted.
Choose a size that suits your household, or check the freezing instructions and store the bread in portions.
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Assuming tiger or multigrain bread is wholemeal
These words don’t, by themselves, tell you whether the bread is wholemeal. Tiger bread is available in different varieties too.
Check the full product description if wholemeal is an important factor for you.
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Assuming every loaf contains baker’s salt
According to the Netherlands Nutrition Centre, not all bread is made with baker’s salt.
Look for baker’s salt or iodised salt in the ingredients list, or ask about the ingredients used if you’re buying unpackaged bread.
Brands to consider
Albert Heijn
Supermarket whose online bread range includes AH Tijger volkoren heel.
- A wholemeal tiger bread option is easy to identify by name.
- Check the product information for the option you choose.
Jumbo
Supermarket with own-brand bread in white, brown, wholemeal and multigrain options, among others.
- The range includes half and whole loaves.
- Check the type and size of each loaf individually.
Lidl
Supermarket with bake-at-home bread and pre-packed loaves.
- Lidl uses its own fibre scale on packaged loaves.
- When comparing fibre, the nutritional information per 100 g for the loaves you choose is still relevant.
ALDI
Supermarket offering fine wholemeal bread and tiger wholemeal bread, among other options.
- Several wholemeal loaves can be identified by name.
- Compare the ingredients and nutritional information for the specific option.
PLUS
Supermarket offering PLUS Volkoren tijger heel and PLUS Boeren volkoren heel, among other options.
- PLUS provides home-freezing instructions for its Volkoren tijger heel.
- Check the storage instructions for the exact loaf you’re buying.
Dirk
Supermarket offering Bakker van der Akker Boeren volkoren heel and wholemeal hearth bread, among other options.
- The product names make the wholemeal options easy to identify.
- Check the size and product information for each loaf.
Bread options on Joybuy
These options include wholemeal bread, rye bread and multigrain bread for anyone looking for bread to serve with a sweet breakfast. When choosing, focus on the type of bread, pack size and any preparation needed. The term multigrain doesn’t, by itself, confirm that a loaf is wholemeal.
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Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g
A round wholemeal loaf for breakfast. The pack contains 550 g; allow time to defrost and bake, and follow the preparation instructions on the packaging.
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Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g
For anyone who wants to store two round wholemeal loaves at once. The pack contains 2 × 550 g; make sure you have enough freezer space and allow time to defrost and bake before use.
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Bolletje Rye Bread Bun, 500 g
For anyone considering rye bread as a change at breakfast. The pack lists 500 g; check the image and product description if you’re looking for a particular shape or sliced bread.
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Lekhaven Bakkerij Multigrain Country Bread Round, 550 g
For anyone who wants a round multigrain loaf for breakfast. The pack contains 550 g; check the product description if you’re specifically looking for wholemeal bread, and follow the instructions for defrosting and baking.
Frequently asked questions
Is wholemeal bread a suitable everyday choice with sweet toppings?
Wholemeal bread is a sensible choice if you consider fibre when choosing bread. According to the Netherlands Nutrition Centre, wholemeal bread contains more fibre than white bread; the topping you add doesn’t change the type of bread.
Does all bread contain baker’s salt?
No. According to the Netherlands Nutrition Centre, not all bread is made with baker’s salt. Check the ingredients list on packaged bread, or ask which ingredients have been used if you’re buying unpackaged bread.
Can I freeze a whole loaf if I only eat a few slices?
Check the storage instructions for the loaf you’ve chosen, and freeze it in portions if needed. PLUS says that PLUS Volkoren tijger heel can be frozen at home on the day of purchase and should be used within one month; don’t assume the same instructions apply to other loaves.