Choose a white roll if you’re looking for a neutral base for sweet toppings. If wholemeal flour and fibre matter more to you, compare their amounts per 100 g. Also decide whether you want to eat the rolls straight away, bake them at home or keep them in the freezer. If you need a medium-sized, pre-sliced roll, check both details for the exact product: the name ‘roll’ doesn’t confirm either.
A white bake-at-home roll could be a good choice if you want the topping to provide the flavour and prefer to bake the roll at home. If you need a medium-sized or pre-sliced version, check the packaging or ask at the bakery counter.
If you eat rolls regularly, compare the wholemeal flour content and fibre per 100 g of specific products. The term ‘multigrain’ alone doesn’t tell you how much wholemeal flour a roll contains.
Bake-at-home rolls need to be prepared at home; frozen rolls also need freezer space and careful attention to storage instructions. A roll baked in store is a better choice if you want to eat it straight away.
Start with what matters most for your sweet breakfast: the type and cut, the grain, how the rolls are prepared or the ingredients. Then compare the packaging of rolls that meet your main requirement.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Type and cut | Decide whether you want a white roll or another type, then check the size and whether it’s pre-sliced. | If sweet toppings are the main event, I want a roll whose flavour and shape work well with them. For around 40% of consumers, the type and cut they want come first. |
| Grains and fibre | Compare the wholemeal flour content in the ingredients list and the fibre per 100 g in the nutritional information. | If you eat rolls for breakfast regularly, you can look for a product with a verifiable wholemeal flour content and a fibre level that suits you; this is the main priority for around 30% of consumers. |
| Preparation and storage | Check whether the roll is ready to eat, needs baking or is frozen, and read the preparation and storage instructions. | If I want to keep rolls in stock, their preparation needs to fit my morning routine and the packaging needs to suit my storage space. Around 20% of consumers prioritise this. |
| Ingredients and allergens | Read the ingredients and allergen information for the exact product; look specifically for iodised salt if that affects your choice. | If I need to avoid certain ingredients or check for iodised salt, I can’t rely on the product name. For around 10% of consumers, checking the ingredients is the first step in choosing. |
According to the Netherlands Nutrition Centre, using baker’s salt in bread isn’t compulsory. So its presence can vary from product to product.
Look for ‘iodised salt’ or ‘baker’s salt’ in the ingredients list. For an unpackaged roll, ask the shop for the product information.
The ingredients vary by product. PLUS lists 56% wholemeal wheat flour and 7 g of fibre per 100 g for its multigrain rolls; these figures don’t automatically apply to other multigrain rolls.
Compare the ingredients list and fibre per 100 g for the products you’re choosing between.
Bake-at-home rolls need time and equipment. Jumbo says its frozen brown rolls should be stored at −18 °C and must not be refrozen once thawed.
Choose a preparation method that suits when you want to eat the rolls, and follow the instructions on the relevant packaging.
A name such as ‘roll’ doesn’t tell you whether it’s pre-sliced or has the size and cut you’re looking for.
Before buying, check the size and whether it’s pre-sliced if these are essential for your breakfast.
For these shops, compare the specific product and its label: preparation method, ingredients and availability can vary between rolls.
A shop to try for individual rolls sold loose.
A range that includes white, multigrain, sourdough and frozen rolls.
A shop to try for a loose white wheat roll.
A shop to try for an individual white roll.
White and multigrain rolls to bake at home.
White and rustic multigrain rolls to bake at home.
A white roll is a good choice if you’re looking for a neutral base. If you want to consider wholemeal flour and fibre, compare the specific multigrain product. PLUS lists 2.7 g of fibre per 100 g for its white rolls and 7 g per 100 g for its multigrain rolls. This comparison doesn’t tell you about the ingredients in other brands’ products.
No. According to the Netherlands Nutrition Centre, using baker’s salt isn’t compulsory. Check the ingredients list for ‘iodised salt’ or ‘baker’s salt’, or ask for the product information if you’re buying an unpackaged roll.
For PLUS white rolls and PLUS multigrain rolls, PLUS recommends preheating the air fryer to 200 °C and baking for four minutes. For any other product, follow the instructions on its packaging; the same time and temperature won’t necessarily work for every size.
Read the current ingredients and allergen information for the exact product. PLUS lists wheat in its white rolls, which may also contain rye, barley, oats and sesame. According to PLUS, the multigrain version contains wheat, rye, barley and oats, and may contain soya, milk and sesame.
