Who are these rolls for?

Hosts looking to serve a varied bread basket

If you’re serving a range of toppings, you can choose between a plain white roll and one with visible grains or seeds. Check the baking time for each product so the rolls are ready to serve when you want them.

Brunch shoppers keeping an eye on fibre

If you want to take the ingredients into account, check the ingredients list for wholemeal flour and look at the fibre per 100 g. According to PLUS product information, the Korenlanders multigrain roll reviewed contains 5.8 g of fibre per 100 g, compared with 2.29 g in the white variety reviewed.

Shoppers checking ingredients and allergens

If you need to avoid certain grains or sesame, the allergen information on the individual pack is more useful than a name such as spelt or sourdough. Spelt is a type of wheat and is not gluten-free.

What should you look for when choosing?

First decide what kind of texture and ingredients you want for Sunday breakfast. Then check that the pack size and preparation instructions suit the number of guests and when you plan to serve the rolls.

What to consider What to check when buying Who it matters to
Presentation and toppings Check the type of flour, whether sourdough is mentioned and the baking instructions. I want to serve warm rolls that go well with a range of toppings. For around 31% of consumers, presentation comes first.
Flour type and fibre Compare the wholemeal flour content and fibre per 100 g; check the ingredients and allergen lists too. If the ingredients are the deciding factor for me, I want to know which grains the roll contains and how much fibre it has. Around 31% of consumers make this their top priority.
Preparation and storage Check the preparation time, number of rolls and storage instructions on the pack. I want to bake the rolls around breakfast time without making more than I need. For around 23% of consumers, planning is the most important factor.
Pack size Count how many rolls you need and check how to store any you don’t use. For a small gathering, I don’t want to have leftover rolls that are difficult to store properly. Around 15% of consumers prioritise getting the right quantity.

Common mistakes

  • Assuming sourdough or multigrain means wholemeal

    The name on the front of the pack doesn’t tell you how much wholemeal flour or fibre a roll contains. PLUS lists 2.29 g of fibre per 100 g for the white sourdough variety reviewed and 5.8 g per 100 g for the multigrain sourdough variety reviewed.

    Compare the types of flour in the ingredients list and the fibre per 100 g before choosing between these varieties.

  • Assuming spelt is gluten-free

    Spelt is a type of wheat. The Korenlanders spelt roll described by PLUS also contains sesame.

    If you have a specific dietary requirement or need to avoid an allergen, check the information on the pack of the exact variety you’re buying.

  • Assuming every roll contains iodised salt

    The Dutch Commodities Act Decree and the Netherlands Food and Consumer Product Safety Authority describe the permitted use of iodine in bakers’ salt. This doesn’t mean that every roll contains it.

    For packaged rolls, check the ingredients list for bakers’ salt or iodised salt. If you’re buying unpackaged bread, ask the seller which ingredients have been used.

  • Baking all the rolls in advance

    If you have baked rolls left over after breakfast, you’ll need to think about how to store them too.

    Bake as many as you expect to eat, and follow the storage instructions on the pack for any remaining rolls.

    Rolls that are stored for too long can dry out or end up being thrown away.

Retailer brands to consider

Albert Heijn

Albert Heijn’s online range includes wholemeal and brown multigrain sourdough rolls, among other options.

  • The product names help you distinguish between white, brown and wholemeal varieties.
  • For fibre, salt and allergen information, check the details for the specific pack.

Jumbo

Jumbo’s online range of rolls includes white, multigrain, spelt and sourdough varieties, among others.

  • There are a range of flour and grain types to compare.
  • A label such as spelt or sourdough doesn’t replace the need to check the ingredients and allergens.

PLUS

PLUS describes white, multigrain and spelt rolls from the Korenlanders range, among other products.

  • The product information lists the ingredients, allergens, nutritional values and preparation instructions for the varieties described.
  • Always compare the exact variety: the grains, seeds and allergens differ from one roll to another.

Dirk

Dirk describes white and rustic multigrain bake-at-home rolls from 1 de Beste, sold in packs of four.

  • A pack of four makes it easy to work out how many rolls you need.
  • Don’t assume the wholemeal flour content or fibre level from the word ‘multigrain’; check the pack.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is iodised bakers’ salt compulsory in Dutch rolls?

No. Dutch regulations allow the use of iodised bakers’ salt, but don’t make it compulsory for every roll. Under the Commodities Act Decree and according to the Netherlands Food and Consumer Product Safety Authority, the maximum permitted amount for this addition is 65 mg of iodine per kg of salt. If the presence of iodised salt matters to you, check the ingredients list.

Is a spelt roll gluten-free?

No. Spelt is a type of wheat, so it isn’t a gluten-free alternative. If you have a specific dietary requirement, always check the ingredients and allergens for the individual product.

Can I buy bake-at-home rolls in advance for Sunday?

Yes, as long as the use-by date and storage instructions on the pack allow it. For opened bake-at-home rolls, the Netherlands Nutrition Centre recommends storing them in the fridge for 2–4 days or in the freezer for 1–3 months. Bread may dry out if it’s frozen for longer.

Can you cook rolls in an air fryer?

You can if the instructions for the specific product say it’s suitable for air-frying. For the Korenlanders varieties described, PLUS recommends four minutes at 200 °C in a preheated air fryer. Follow the time and temperature stated on your pack.