Who is this guide for?

Students who plan their meals

Want to know how many rolls are in a pack and whether they can use them before the best-before date.

Students with limited cooking equipment

Need to check whether the cooking method suits their oven or air fryer, and whether they have room for a frozen option.

Students who pay attention to bread type and fibre

Compare the ingredients and nutritional information for white, brown and multigrain rolls, rather than relying on the name alone.

What should you look for when choosing?

First, work out how many rolls you’ll use and how you can store and prepare them. Then check the nutritional information and ingredients for the option you’re considering.

What to consider What to check when buying Who it matters to
Pack size Check the number of rolls, the weight and the best-before date. If I only need a few rolls, I want to be able to use the rest before they’re no longer fresh. Around 39% of consumers would put a suitable pack size first.
Preparation and storage Check the equipment needed, cooking time and storage method; for frozen rolls, follow the defrosting instructions too. If I have limited equipment or freezer space, I need to choose an option I can prepare and store at home. This would be the main consideration for around 23% of consumers.
Bread type and fibre Compare the ingredients and grams of fibre per 100 g; the name ‘multigrain’ doesn’t confirm that a roll is wholemeal. If bread type and fibre are my main priorities, I need to check the nutritional information for the specific option. Around 23% of consumers would weigh this up first.
Ingredients and allergens Read the current label for allergen information and, if it matters to your choice, to check for iodised salt or baker’s salt. If an ingredient or allergen determines my choice, I can’t rely on the name of the bread. For around 15% of consumers, the label would therefore be their first selection criterion.

Common mistakes

  • Assuming multigrain means wholemeal

    Multigrain refers to different types of grain; it doesn’t automatically mean that the whole grain has been used.

    Look for the word ‘wholemeal’ if you want a wholemeal roll, and compare the ingredients and fibre per 100 g.

  • Choosing frozen rolls without a storage plan

    Jumbo’s frozen brown rolls must be stored at −18 °C and must not be refrozen once defrosted.

    Check whether you have space in your freezer and how many rolls you want to defrost at a time.

  • Assuming iodised baker’s salt is always used

    According to the Netherlands Nutrition Centre, using baker’s salt when baking bread is not compulsory.

    If you want to know whether a roll contains iodised salt, check the ingredients on the relevant pack.

Brands to consider

Dirk / 1 de Beste

The range reviewed includes white and rustic multigrain bake-at-home rolls, both sold in packs of four weighing 300 g.

  • The same pack size makes it easy to compare the different types of roll.
  • The term ‘multigrain’ doesn’t tell you whether the rolls are wholemeal; check the ingredients.

Jumbo

Jumbo sells white bake-at-home rolls and brown frozen rolls, among other options; storage requirements vary by product.

  • The frozen brown rolls reviewed list 5.1 g of fibre per 100 g.
  • This frozen option must be stored at −18 °C and must not be refrozen once defrosted.

PLUS

The white bake-at-home rolls from PLUS reviewed here come in a 300 g pack, with instructions for both the oven and air fryer.

  • For this option, PLUS recommends cooking in the oven at 220 °C for 8–10 minutes, or in a preheated air fryer at 200 °C for 4 minutes.
  • The product contains wheat and cereals containing gluten; always check the current label for allergen information.

Joybuy products

Related products coming soon.

Frequently asked questions

Do bread rolls in the Netherlands have to be made with iodised baker’s salt?

No. According to the Netherlands Nutrition Centre, using baker’s salt in bread is not compulsory. Check the ingredients on the rolls if you want to know whether iodised salt or baker’s salt has been used.

Can you bake bread rolls without an oven?

Some options also come with air-fryer instructions: PLUS recommends cooking its white rolls in a preheated air fryer at 200 °C for 4 minutes. Follow the instructions on the pack for the option you buy.

Are multigrain rolls automatically wholemeal?

No. ‘Multigrain’ doesn’t automatically mean ‘wholemeal’. Check the product description and ingredients if you’re specifically looking for wholemeal rolls.

Which allergens should you check in bread rolls?

Check the allergen information for the specific product. The white rolls from PLUS reviewed here contain wheat and cereals containing gluten, and list sesame among the ingredients that may be present. The brown frozen rolls from Jumbo reviewed here list wheat, rye and gluten. The current label is what matters when making your choice.