Households with different preferences
If some people prefer white rolls while others want wholemeal, you can stock up on smaller quantities of both. Choose the ratio based on what people at home actually eat, so rolls don’t go to waste.
Who would benefit from a mixed stock?
People who bake rolls as needed
If you don’t need all your rolls at once, compare frozen rolls with long-life bake-at-home rolls. Your available freezer space, the storage advice and the instructions for after defrosting will help you decide which option is more practical.
Shoppers who compare labels
If you want to check the wholemeal flour, fibre, allergens or iodised salt, look at the information for the exact variety. White, brown and multigrain rolls don’t necessarily have the same ingredients as other rolls in the range.
What should you look for when choosing?
First, work out which rolls people at home eat and how many you need at a time. Then choose a storage option that suits the way you’ll use them.
| What to consider | What to check when buying | Who is this important for? |
|---|---|---|
| Storing them without waste | Check the storage advice and use-by date. For frozen rolls, also check the instructions for after defrosting. | I want to take out only what we’ll use at a mealtime, without the rest drying out. For around 42% of consumers with this shopping need, practical storage comes first. |
| A wholemeal base | Look for the wholemeal label and read the ingredients list. Compare fibre on a like-for-like basis, such as per 100 g. | I usually want to serve wholemeal rolls, but I’d like to have a white option too. Around 33% of consumers give a wholemeal base top priority. |
| Taste and texture | As well as checking whether they’re white or wholemeal, look for seeds and other ingredients. If needed, try a small pack of each type first. | If people leave a roll because they don’t like its taste or texture, a large stock is no use to me. For around 25% of consumers, whether people enjoy eating them matters most. |
Common mistakes
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Assuming brown and multigrain means wholemeal
A brown colour or several types of grain doesn’t, on its own, prove that a roll is wholemeal. This matters if you want wholemeal rolls to be the basis of your stock.
Check the product description and ingredients list for the specific variety, rather than judging it by its colour.
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Not planning portions when buying a large stock of frozen rolls
According to the Voedingscentrum, bread can dry out if it’s kept in the freezer for a long time. Jumbo also says that its brown frozen rolls should not be refrozen after defrosting.
Work out how many rolls you’ll need at a time and follow the defrosting instructions on the pack.
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Assuming every roll contains iodised salt
The type of product alone won’t tell you which salt has been used. This is worth checking if it’s something you want to take into account when choosing.
For packaged rolls, read the ingredients list on the exact pack. For unpackaged bread, ask for the ingredients information.
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Using the baking time for a different variety
Oven instructions for one pack won’t necessarily apply to another type of roll or to cooking in an air fryer.
Follow the time, temperature and preparation instructions on the pack you’ve bought.
Brands to consider
Albert Heijn
An option to consider if you’re looking for an individual wholemeal roll alongside white varieties.
- The AH Pistolet volkoren is labelled as containing 100% wholemeal flour.
- Check the availability and current product information for your chosen variety when you buy.
Jumbo
Offers several types of rolls, including white and brown frozen rolls.
- You can compare different varieties and storage options.
- Jumbo says its brown frozen rolls should not be refrozen after defrosting.
PLUS
A point of reference for white bake-at-home rolls with preparation instructions.
- For the white Korenlanders rolls described, PLUS gives instructions for cooking in an oven or air fryer.
- This is a white variety; follow the pack instructions for other products.
Dirk
A possible source of white bake-at-home rolls to complement a separately chosen wholemeal variety.
- Dirk describes a pack of four white rolls for baking at home.
- Check whether a product is wholemeal separately, using its description and ingredients.
ALDI
An option to consider if you’re looking for an individual white roll.
- ALDI describes an individual white roll and also lists white and wholemeal bake-at-home rolls in its range.
- Not every bake-at-home roll is a pistolet; check the exact product type and availability.
White rolls as an alternative
These white rolls could complement a mixed stock. Choose a wholemeal variety separately if you want it to form the basis of your stock.
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g'woon White Rustic Pistolet, 4-pack
A white option for households who want to stock up on white rolls as well as a wholemeal variety.
The pack contains four rolls. If you’re buying a larger stock, check the use-by date, storage advice, preparation instructions and ingredients on the pack.
Frequently asked questions
Is a brown or multigrain roll always wholemeal?
No. If you want a wholemeal roll, look for the wholemeal label and check the ingredients list. Colour and the number of grain types aren’t proof on their own.
How should I store bake-at-home rolls I’ve bought to keep in stock?
For an unopened pack, follow the use-by date and storage advice on the label. If you want to freeze the rolls, divide them into portions according to how you’ll use them. The Voedingscentrum says bread can dry out if it’s kept in the freezer for a long time.
Can I refreeze frozen rolls after defrosting them?
Follow the instructions for the variety you’ve bought. Jumbo specifically says that its brown frozen rolls should not be refrozen after defrosting.
How can I check whether rolls contain iodised salt?
Check the ingredients list on the exact pack for information about the salt used. Don’t rely on the name of the roll or the shop alone; for unpackaged bread, ask for the ingredients information.
What should I look out for if allergens are a concern?
Check the allergen information for every variety you’re considering, even if two rolls look similar. Ingredients and the risk of cross-contamination can vary from one product to another.