Who is this relevant to?

Travellers taking rolls for a group

If several people want a roll for the journey, it helps to check how many come in each pack beforehand. Dirk, for example, lists both individual rolls and packs of four.

People who don’t have time to prepare food before setting off

You can fill an individual fresh roll and take it with you straight away. Part-baked rolls need to be prepared before you leave.

Travellers with specific dietary requirements

If you’re looking for wholemeal flour, fibre, gluten or iodised salt, the ingredients and nutritional information for the roll you choose will tell you more than the product name alone.

What should you look for?

First, decide whether you’ll have time to bake the rolls before your journey. Then check how many you need and which details on the packaging matter to you.

What to consider What to check before buying Who it matters to
Number of rolls Check how many rolls are in each pack and work out how many the group will need for the journey. If I’m taking rolls for several people, I want to know whether one pack will be enough. Around 42% of consumers put the number of items first.
Preparation Check whether the roll is fresh or needs baking, and read the preparation instructions for part-baked rolls. I’m leaving straight away and want to be able to fill a roll for the journey without baking it first. For around 33% of consumers, this convenience is the top priority.
Ingredients Read the ingredients, allergen and nutritional information. If you’re interested in iodine, look for iodised salt or baker’s salt. If I’m checking gluten, fibre or ingredients, I want to look at the details for this specific product. An estimated 25% of consumers give ingredients the highest priority.

Common mistakes

  • Assuming part-baked rolls are ready to eat

    Part-baked rolls need to be prepared before you take them with you. That can be inconvenient if you’re about to set off.

    Read the preparation instructions before you buy. Choose an individual fresh roll if you don’t want to bake anything first.

  • Assuming every roll contains baker’s salt

    According to the Voedingscentrum, baker’s salt isn’t compulsory for bakers to use. So, the information on one product doesn’t tell you anything about another roll.

    For packaged rolls, check the ingredients list for iodised salt or baker’s salt. If the bread is unpackaged, ask which salt has been used.

  • Judging a roll by the words ‘multigrain’ or ‘gluten-free’ alone

    The word ‘multigrain’ doesn’t tell you how much wholemeal flour or fibre a particular roll contains. A gluten-free option must also be clearly labelled as such.

    Compare the ingredients and nutritional information for multigrain rolls. If you’re looking for a gluten-free product, check the allergen information too, including any mention of possible cross-contamination.

Brands to consider

Albert Heijn

Albert Heijn lists individual fresh rolls and a separate gluten-free part-baked option.

  • The AH Pistolet wit reviewed is listed as available in store only; AH Glutenvrij Pistolets wit contains two rolls per pack.
  • Before setting off, check whether you can pick up the individual roll in store or whether the part-baked option will need time to prepare.

Lidl

Lidl describes its Pistolet wit as a white wheat roll.

  • The individual roll reviewed is an option if you want to set off without baking anything first.
  • Lidl lists this product as available in store only.

ALDI

ALDI lists individual rolls sold by the piece.

  • Buying an individual roll lets you choose how many you need for the journey without opening a pack of part-baked rolls.
  • If ingredients or allergens matter to you, check the product information in store before choosing.

PLUS

PLUS lists packaged part-baked rolls, including multigrain and gluten-free options.

  • The ingredients information for PLUS Pistolets meergranen lists 56% wholemeal wheat flour; iodised salt is also listed.
  • The multigrain rolls need to be baked. Check the instructions on the pack you choose.

Dirk

Dirk lists both individual white rolls and packs of white and multigrain part-baked rolls.

  • The 1 de Beste Pistolets wit and 1 de Beste Pistolets meergranen packs each contain four rolls.
  • Before buying, decide whether you want to take an individual roll or have time to bake the packaged rolls.

Bread rolls on Joybuy

Related products will be available soon.

Frequently asked questions

Does every Dutch bread roll contain iodised baker’s salt?

No, you can’t assume that every roll is made with baker’s salt. According to the Voedingscentrum, its use isn’t compulsory. For packaged rolls, check the ingredients list; for unpackaged rolls, ask which salt has been used.

Do I need to prepare part-baked rolls before a road trip?

Yes, prepare part-baked rolls according to the instructions on the packaging before taking them with you as baked rolls. If you’re leaving straight away, an individual fresh roll is more convenient.

Is a multigrain roll automatically wholemeal?

No, the word ‘multigrain’ alone doesn’t tell you how much wholemeal flour it contains. PLUS lists 56% wholemeal wheat flour for its Pistolets meergranen; for other products, check the ingredients and nutritional information.

What should I look for when buying gluten-free rolls?

Choose a roll that’s clearly labelled gluten-free and read the allergen information on the pack. Albert Heijn and PLUS list separate gluten-free rolls; don’t assume that a product is gluten-free just because it’s described as multigrain.