Don’t use ‘medium-sliced’ as your starting point when ordering bread rolls online: the options described here are part-baked or frozen rolls, not medium-sliced everyday bread. If wholemeal is your priority, check the ingredients and fibre per 100 g. For white and frozen rolls, also check the preparation and storage instructions, and whether delivery is available to your postcode.
You want to be able to check the ingredients and nutritional information to see whether a roll is made with wholemeal flour and how much fibre it contains per 100 g. The word ‘multigrain’ alone doesn’t tell you that.
You’re ordering rolls for breakfast or lunch and want to know before you place your order whether you’ll need to bake them, and which instructions apply for the oven, air fryer or defrosting.
You want your rolls delivered with the rest of your shopping, so you need to distinguish between home delivery, collection and items that are only available in store.
First decide what type of bread you’re looking for and how much preparation fits into your plans. Then check whether the rolls you’ve chosen can be delivered to your postcode.
| What to consider | What to look for | Who it matters to |
|---|---|---|
| Wholemeal flour and fibre | Look for an explicit wholemeal description in the ingredients list and compare fibre per 100 g on a like-for-like basis. | I don’t want to rely on ‘multigrain’ alone when I’m looking for a roll made with wholemeal flour. For around 45% of consumers, wholemeal flour and fibre content are the top priorities. |
| Preparation and storage | Check the baking instructions for your oven or air fryer, and find out what to do after defrosting frozen rolls. | If I want to bake rolls just before lunch, I need to factor that into my plans. Preparation and stock planning come first for around 33% of consumers. |
| Home delivery | Check delivery options, delivery times and availability for your postcode and chosen shop. | I want my rolls delivered with the rest of my shopping; an in-store item won’t work for me. Home delivery is the deciding factor for around 22% of consumers. |
The word ‘multigrain’ doesn’t tell you by itself how much wholemeal flour or fibre a roll contains. For its 300 g multigrain rolls, PLUS lists, among other details, 56% wholemeal wheat flour and 7 g of fibre per 100 g for the product before baking. These figures apply to this particular variety.
Check the ingredients list for the rolls you want to order and compare the fibre per 100 g.
Dirk lists rolls online but doesn’t offer a delivery service. Lidl describes the white roll mentioned here as an item that’s only available in store.
Before completing your order, check whether home delivery is available for your postcode and the item you’ve chosen.
Part-baked rolls still need to go in the oven. For its frozen white rolls, Jumbo also says they must not be refrozen after defrosting and must be prepared and eaten within 24 hours.
Read the instructions on your chosen pack before deciding when you’ll use the rolls.
According to the Netherlands Nutrition Centre, bread doesn’t have to be baked with baker’s salt. So a statement on one product doesn’t tell you anything about all rolls.
If you want to know whether a particular variety contains iodised salt or baker’s salt, check its ingredients list.
Albert Heijn has product pages for rolls, including multigrain varieties.
Jumbo lists white and frozen rolls, among other options, and offers delivery or collection.
PLUS has product pages for white and multigrain rolls, and offers delivery or collection.
Dirk lists white and multigrain rolls on its product pages.
Lidl lists a white roll as an in-store item.
ALDI lists bread and bakery categories, and offers online services such as an app.
No, not as a starting point for the rolls described here. Product pages from shops including PLUS and Jumbo describe part-baked or frozen rolls. When ordering, check the type of bread, pack and preparation method.
No, you can’t assume that every roll does. The Netherlands Nutrition Centre says it isn’t compulsory to bake bread with baker’s salt, so check the ingredients list for the variety you choose.
Always check the current label for the exact variety you’ve ordered. The PLUS multigrain rolls described here contain gluten-containing cereals and, according to PLUS, may also contain soya, milk and sesame. The white rolls from Jumbo mentioned here contain wheat and gluten.
Follow the instructions on the pack you’ve chosen. For its frozen white rolls, Jumbo says not to refreeze them after defrosting, and to prepare and eat them within 24 hours.
