Anyone planning a special meal
You’re looking for rolls that suit the meal and weighing up, for example, a fresh sourdough roll against rolls that are baked just before serving.
Who are these choices relevant to?
Anyone comparing ingredients and nutritional information
You want to know which grains are used and compare the stated wholemeal flour content and fibre per 100 g, rather than judging by colour or the word ‘multigrain’.
Anyone considering allergens or planning ahead
You check the latest allergen information before buying and see whether the rolls are sold fresh, part-baked or frozen.
What should you look for when choosing?
Before your first shopping trip, decide whether you want to serve the rolls straight away or bake them at home. Then compare the labels and preparation instructions of products that suit your meal.
| What to consider | What to check when buying | Who should consider this? |
|---|---|---|
| Crust and presentation | Whether the roll is fresh or needs baking, and whether sourdough is listed among the ingredients. | I want rolls that complement the presentation of my meal, without having to bake them at the last minute. For around 37% of consumers, this combination of taste and presentation comes first. |
| Grains and nutritional information | The stated wholemeal flour content and fibre per 100 g; colour and the name ‘multigrain’ are no substitute for this information. | If I’m considering different grain rolls, I want to be able to compare their ingredients and nutritional information. Around 27% of consumers give this their highest priority. |
| Allergens and ingredients | The latest allergen information and, if the type of salt matters to your choice, the ingredients list. | I need to know before serving whether a roll is suitable for me, based on the ingredients I want to avoid. For around 18% of consumers, checking this is their main concern. |
| Preparation and storage | The equipment and baking time required, as well as the storage and defrosting instructions. | I shop in advance and want to know when I can prepare the rolls. For around 18% of consumers, planning is the main consideration. |
Common mistakes
-
Assuming every roll contains baker’s salt
According to the Voedingscentrum, it isn’t compulsory to bake bread with baker’s salt. So the type of salt can vary from one roll to another.
If this information matters to your choice, check the ingredients list for baker’s salt or iodised salt.
-
Mistaking a dark or multigrain roll for wholemeal
The colour and product name don’t tell you how much wholemeal flour a roll contains.
Read the ingredients and compare the stated wholemeal flour content and fibre per 100 g.
-
Confusing sourdough, spelt or organic with gluten-free
These descriptions don’t rule out grains containing gluten. A roll with seeds may also contain other allergens.
Use the latest packaging to check allergens. If needed, make sure the product is explicitly labelled gluten-free.
Brands to consider
Albert Heijn
Albert Heijn lists fresh rolls sold individually, including Liefde & Passie sourdough varieties and an organic multiseed roll.
- According to Albert Heijn’s product information, the white Liefde & Passie sourdough roll is baked on a stone oven floor.
- The organic multiseed variety lists, among other things, grains containing gluten, sesame and soya; check the latest packaging.
Jumbo
Jumbo lists both SlooOW organic sourdough rolls and its own-brand frozen rolls.
- Jumbo’s product information states that SlooOW Bio Organic Rustieke Crispy Pistolets contain 20% sourdough and organic ingredients.
- For Jumbo Diepvries Pistolets Wit, Jumbo advises that they must not be refrozen after defrosting and should be prepared and eaten within 24 hours.
PLUS
PLUS lists Korenlanders rolls made with different types of grain, as well as a separate gluten-free white roll.
- PLUS product information states that Korenlanders Meergranen-pistolets contain 34% wholemeal wheat flour and 5.8 g of fibre per 100 g.
- A spelt or multigrain variety is not the same as the separately labelled gluten-free roll; check the packaging for each product.
Dirk
Dirk lists white and rustic multigrain rolls from its 1 de Beste own-brand range as bake-at-home products.
- Both varieties mentioned are sold in packs of four.
- Check the information on the packaging if you’re choosing based on ingredients or nutritional value.
Aldi
Aldi lists a fresh white roll sold individually in store.
- Buying rolls individually lets you choose the right number for your meal.
- Check the label in store if sourdough, organic ingredients or nutritional information will influence your choice.
Bread rolls at Joybuy
Related products coming soon.
Frequently asked questions
Does every Dutch bread roll contain iodised baker’s salt?
No. According to the Voedingscentrum, it isn’t compulsory to bake bread with baker’s salt. Check the ingredients list if you want to know which type of salt has been used.
How do I compare the fibre content of bread rolls?
Compare the fibre per 100 g in the nutritional information and check the stated wholemeal flour content. PLUS lists 5.8 g of fibre per 100 g and 34% wholemeal wheat flour for its Korenlanders Meergranen-pistolets; Albert Heijn lists 5.7 g of fibre per 100 g for its organic Liefde & Passie multiseed roll.
Can you bake part-baked rolls in an air fryer?
It depends on the product; follow the instructions on the packaging. For the Korenlanders spelt rolls consulted, PLUS advises cooking them in a preheated air fryer at 200 °C for four minutes.
What should I do with frozen rolls after defrosting?
Follow the instructions for the product in question. Jumbo says its Diepvries Pistolets Wit must not be refrozen after defrosting and should be prepared and eaten within 24 hours.
Are spelt rolls gluten-free?
No. A description such as ‘spelt’ doesn’t mean a roll is gluten-free. The PLUS spelt rolls consulted list spelt as wheat; if you need a gluten-free option, always check that the product is explicitly labelled as such and read the latest allergen information.