When comparing bread rolls for a work-from-home lunch, focus on what matters most to you: fibre, preparation time, storage or allergens. To check the fibre content, read the ingredients and nutrition information per 100 g; if you have a short break, check the preparation instructions. If you specifically need pre-sliced bread with a medium-thick slice, choose a loaf that explicitly states this slice thickness. The Netherlands Nutrition Centre classifies bread rolls as small bread products.
If you want to compare bread rolls by their ingredients, check the ingredients list and fibre per 100 g. For its multigrain rolls included in this research, PLUS lists 56% wholemeal wheat flour and 7 g of fibre per 100 g. Don’t assume these figures apply to other multigrain rolls.
Part-baked rolls need time to finish baking and suitable equipment. For the white and multigrain rolls included in this research, PLUS recommends four minutes in a preheated air fryer at 200°C. For other products, follow the instructions on the packaging.
The standard white and multigrain rolls from PLUS included in this research contain wheat or other gluten-containing cereals. If you need a gluten-free product, look for rolls clearly labelled as gluten-free and check the current packaging. PLUS also has a separate gluten-free option.
First decide what matters most to you for a work-from-home lunch. Then compare the packaging and nutrition information of the rolls that meet your needs.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Fibre and wholemeal flour | Read the ingredients and compare fibre per 100 g. The word ‘multigrain’ alone doesn’t tell you how much wholemeal flour a roll contains. | I want to choose a roll based on its stated wholemeal flour and fibre content, not just its name. For around 29% of consumers, fibre is the top priority. |
| Preparation time | Check the time and temperature for the appliance you’ll be using, including whether it needs to be preheated. | If my lunch break is short, I want to know how long baking the rolls will actually take. Around 36% of consumers give top priority to quick preparation. |
| Convenience for stocking up | Compare the number of rolls per pack and, for frozen rolls, read the storage and defrosting instructions. | I want to have rolls in stock, but I need to consider freezer space and how many I’ll defrost at once. For around 21% of consumers, this convenience is the most important factor. |
| Gluten and allergens | Read the current ingredients and allergen information; if necessary, look for a product clearly labelled as gluten-free. | If I need to avoid gluten, whether a roll is suitable comes before preparation time or fibre content. For around 14% of consumers, this is the top priority. |
The product name alone doesn’t tell you how much wholemeal flour or fibre a roll contains. For its multigrain option included in this research, PLUS lists 56% wholemeal wheat flour and 7 g of fibre per 100 g. These figures apply to that option only.
If this is your main consideration, check the ingredients and compare fibre per 100 g.
The standard white and multigrain rolls from PLUS included in this research contain gluten-containing cereals. So a multigrain roll isn’t automatically a suitable alternative to a gluten-free product.
Choose a product clearly labelled as gluten-free and check the current allergen information before use.
Ingredients and salt levels vary from product to product. A label stating that one product contains iodised salt also tells you nothing about the ingredients in another roll.
Check the ingredients for iodised salt and compare salt per 100 g if this matters to your choice.
The examples below relate to specific bread rolls and product ranges. Features of one option don’t necessarily apply to all rolls from the same brand.
The AH Liefde & Passie multigrain part-baked rolls included in this research are listed in packs of five.
Jumbo’s bread roll range includes white, multiseed, brown frozen and spelt options.
Lidl describes its white roll included in this research as a white wheat roll.
ALDI lists a fresh white roll, sold individually, in its bakery range.
PLUS lists white, multigrain and separate gluten-free part-baked rolls.
Dirk lists white and rustic multigrain part-baked rolls from 1 de Beste.
No, don’t assume they’re described in the same way. The Netherlands Nutrition Centre classifies bread rolls as small bread products. If you specifically need pre-sliced bread with a medium-thick slice, choose a loaf that explicitly states this slice thickness.
No, the name alone doesn’t confirm that. Check which types of flour are listed in the ingredients and compare fibre per 100 g. For its multigrain rolls included in this research, PLUS lists 56% wholemeal wheat flour and 7 g of fibre per 100 g; other options may have different ingredients.
Don’t assume they do; check the ingredients list for each product to see whether it contains iodised salt. For example, Albert Heijn lists it for the AH Liefde & Passie multigrain rolls included in this research. If you want to keep an eye on salt, compare the amount per 100 g separately.
Follow the preparation instructions for the rolls you’ve bought. For its white and multigrain rolls included in this research, PLUS recommends four minutes in a preheated air fryer at 200°C. Don’t assume the same timing applies to other products or appliances.
Check the instructions for the exact product. For its brown frozen rolls included in this research, Jumbo says to store them at -18°C and not to refreeze them after defrosting. So for this option, only take out as many rolls as you need.
