What should you look for when choosing?
Start with any known allergy or dietary requirement, then decide what type of bread and how many rolls will suit the occasion. Before buying, check how your chosen rolls should be prepared and stored.
| What to consider |
What to check before buying |
Who it matters to |
| Wholemeal and fibre |
Read the product description and ingredients list; compare the fibre content per 100 g on a like-for-like basis. ‘Multigrain’ alone doesn’t tell you how much wholemeal flour a roll contains. |
If I serve bread to children regularly, I want to know how much wholemeal flour it contains rather than judge by its colour. This is the top priority for around 36% of consumers. |
| Allergens when sharing |
Check the latest label for relevant allergens and any warnings. If you’re buying loose bread, ask for allergen information and take the school or childcare setting’s policy into account. |
When I pack bread rolls for a child with a known allergy, I need to be sure which ingredients matter for that child. Checking allergens is the main concern for around 29% of consumers. |
| The right quantity |
Compare the number of rolls with the number of people eating and the other food; also check the storage instructions for any leftovers. |
For a small group, I’d rather not have rolls left over that I can’t use. Getting the quantity right matters most to around 21% of consumers. |
| Preparation and storage |
Read the preparation and storage instructions for your chosen product, especially if you’re buying frozen rolls. |
If I’m serving the rolls at a particular time, I need the preparation to fit my schedule and want to know what to do with any leftovers. This is the priority for around 14% of consumers. |
Brands offering relevant bread rolls
These brands offer a range of sizes and types of bread to compare. Always check the packaging for the variant you choose: a feature of one roll doesn’t automatically apply to another.
Albert Heijn
Worth considering for regular bread rolls and a separate gluten-free pack of two.
- Albert Heijn says that AH Gluten-free White Rolls are baked in a dedicated gluten-free bakery.
- Even with this variant, check the latest label for other allergens. Albert Heijn warns that product information can change.
Jumbo
Worth considering for white bake-at-home rolls, brown frozen rolls and a spelt option.
- The white rolls are sold in packs of four; the product information lists wheat and gluten, among other ingredients.
- The brown frozen rolls must not be refrozen once defrosted. Jumbo says its spelt rolls are not a gluten-free option.
Lidl
Worth considering for fresh-from-the-oven rolls you can check in store.
- Lidl provides an ingredients and allergen guide for its fresh-from-the-oven bread range.
- The range may vary from store to store, so ask for information about the specific roll you’re buying.
ALDI
Worth considering if you only need a few individual white rolls.
- ALDI lists a white roll that is sold individually.
- If you have an allergy-related requirement, ask for the ingredients and allergen information for that roll before buying.
PLUS
Worth considering if you want to compare white, multigrain and wholemeal wheat flour options.
- For the multigrain rolls reviewed, PLUS lists 56% wholemeal wheat flour in one variant and 34% in another multigrain sourdough variant.
- Both variants reviewed contain grains with gluten. Check the packaging for other allergens.
Dirk
Worth considering if you want a pack of four white rolls to bake at home.
- The 1 de Beste White Rolls pack reviewed contains four rolls.
- Check the ingredients and allergen information on the packaging, or ask in store if you need it to make your choice.
Bread rolls for a small gathering
This pack of four is an option if four rolls suit the number of children and the other food. Check the latest packaging for preparation instructions and allergen information.
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g'woon White Rustic Rolls, 4 pieces
This pack may suit a small group if you need four rolls. Before buying, check the preparation instructions and, if you have an allergy-related requirement, read the latest label.
View at Joybuy
Frequently asked questions
Are regular bread rolls suitable for a child who needs to eat gluten-free?
No. Choose a product explicitly labelled gluten-free. The regular white, brown and spelt rolls from Jumbo that were reviewed contain grains with gluten. AH Gluten-free White Rolls are labelled gluten-free, but check the latest label for any other relevant allergens too.
Is a multigrain roll automatically wholemeal?
No. Read the product description and ingredients list for the specific variant. PLUS lists 34% wholemeal wheat flour in the multigrain sourdough variant reviewed and 56% in the other multigrain rolls reviewed. The word ‘multigrain’ doesn’t tell you the difference.
Can I refreeze defrosted frozen rolls?
Not if the packaging says you can’t: Jumbo Brown Rolls must not be refrozen once defrosted. For other frozen rolls, check their own storage instructions and only defrost what you need.
What should I check if the rolls are going to school or childcare?
If a child has a known allergy or dietary requirement, check which rolls they can eat and what the school or childcare setting allows. Also check the latest product label, or ask for allergen information if you’re buying loose bread. Jumbo says that cross-contamination cannot be ruled out for certain products.