If you’re looking for a generously filled roll
If a roll is going to be your lunch or snack, consider its size, crust and crumb in relation to the filling. A rustic product name doesn’t tell you how thick or sturdy the roll actually is.
Who might find this choice useful?
Older households comparing labels
For retired people and carers comparing types of bread and nutritional information, the ingredients list and fibre per 100 g are more useful than the colour of the roll. If someone is unwell, has specific needs or has a reduced appetite, the Voedingscentrum recommends seeking additional personalised dietary advice.
Small households planning each meal
If you don’t want to buy fresh rolls every time, consider part-baked or frozen options. Compare the pack size and follow the preparation and defrosting instructions for the product you choose.
What should you look for when choosing?
First, decide what matters most for this roll: a suitable filling, the type of grain or convenient storage. Then compare the product-specific information on the packaging and label.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Suitability for fillings | Check the size, image and description; don’t treat ‘thick cut’ as a standard measurement. | If I want to add plenty of filling, I want to know whether the roll’s shape and texture will suit my lunch. Around 40% of consumers prioritise this. |
| Grain content and fibre | Look for wholemeal flour in the ingredients list and compare fibre per 100 g; ‘multigrain’ doesn’t tell you how much wholemeal flour is used. | If you mainly want to compare the grain content and nutritional information, the brown colour alone tells you little. Wholegrains and fibre are priorities for around 40% of consumers. |
| Storage and preparation | Compare the pack size, storage method and instructions for baking or defrosting. | In a small household, I want to plan rolls for each meal without defrosting more than I need. This is the main consideration for around 20% of consumers. |
Common mistakes
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Taking ‘thick cut’ to mean a specific roll measurement
On its own, the term doesn’t give you a measurable slice thickness or guarantee that a roll will hold a generous filling.
Check the size and product description, and assess the roll in the shop if possible. Don’t use ‘rustic’, ‘wholemeal’ or ‘multigrain’ to describe thickly sliced bread.
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Assuming multigrain means fully wholemeal
The proportion of wholemeal flour varies by product. PLUS states that its multigrain rolls contain 56% wholemeal wheat flour; the name ‘multigrain’ doesn’t tell you the percentage.
If wholemeal is your main priority, check the ingredients list and compare the stated fibre per 100 g.
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Defrosting frozen rolls without checking the instructions
Jumbo states that its Diepvries Pistolets Wit must not be refrozen after defrosting and should be prepared and eaten within 24 hours.
Only take the rolls you need out of the freezer and follow the instructions on the packaging.
Rolls that you don’t use in time after defrosting may go to waste.
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Assuming every roll contains iodised salt
The label tells you what’s in the product you’re buying. The Voedingscentrum recommends checking whether the bread is made with bakers’ salt.
Check the ingredients list if iodised salt is important to your choice.
Brands and shops to consider
Albert Heijn
Albert Heijn describes both white and wholemeal rolls sold individually.
- AH Pistolet volkoren lists 100% wholemeal flour and 7,1 g of fibre per 100 g.
- AH Pistolet wit has a different composition and lists 2,8 g of fibre per 100 g; check the label of the variety you buy.
Jumbo
Jumbo’s range includes white, multiseed and frozen rolls.
- Diepvries Pistolets Wit may be an option if you want to use rolls from a freezer supply.
- For this frozen product, don’t refreeze after defrosting, and prepare and eat within 24 hours.
PLUS
PLUS describes part-baked rolls in white and multigrain varieties, among others.
- The multigrain rolls list 56% wholemeal wheat flour and 7 g of fibre per 100 g.
- The white PLUS rolls list 2,7 g of fibre per 100 g; compare the nutritional information for each variety.
Dirk
Dirk describes, among other options, a rustic multigrain roll to bake at home and an individual brown wheat roll.
- Dirk describes its rustic multigrain variety as a sturdy roll; this is a product description, not a measurement of thickness.
- Check the ingredients and nutritional information for the variety you choose if they’re important to your purchase.
Lidl
Lidl includes a white wheat roll in its in-store fresh bread range.
- The description ‘white wheat roll’ makes the type of bread clear.
- Lidl says its fresh bread range may vary between stores.
Rolls at Joybuy for lunch and snacks
These white rustic rolls come in a pack of four and are described as suitable for meals or snacks. Check the packaging to see whether their size and preparation method suit your filling and occasion.
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g'woon White Rustic Pistolet, pack of 4
A pack of four white rustic rolls for anyone looking to serve rolls with a meal or as a snack.
Before buying, check the preparation instructions and, if allergens are a concern, the label. The product name doesn’t specify the thickness or confirm that the rolls are suitable for generous fillings.
Frequently asked questions
How can I tell whether a roll is wholemeal?
Check the product name and ingredients list for wholemeal flour; don’t rely on a brown colour or the word ‘multigrain’ alone. For example, PLUS states that its multigrain rolls contain 56% wholemeal wheat flour.
Can I refreeze defrosted frozen rolls?
Follow the instructions for the specific product: Jumbo states that its Diepvries Pistolets Wit must not be refrozen after defrosting. These rolls must be prepared and eaten within 24 hours of defrosting.
Is a crusty roll suitable for someone who has difficulty chewing or swallowing?
Don’t judge suitability by words such as ‘crusty’ or ‘rustic’. If someone has difficulty chewing or swallowing, ask a healthcare professional to assess which texture is suitable for them.
How can I tell whether a roll contains iodised salt?
Look for terms such as ‘iodised salt’ or ‘bakers’ salt’ in the ingredients list. The Voedingscentrum says the label will tell you whether bread is made with bakers’ salt; don’t assume this applies to every roll.