Who might find this choice useful?

Family brunch organisers

You want to serve a range of breads for a special meal, but also need to work out how many individual rolls or packs to buy. Sourdough, wholemeal and multigrain are options to serve alongside white rolls.

Families who like to shop ahead

You want to have the rolls ready for your meal and be able to bake them at the right time. Storage instructions and preparation methods vary between ambient and frozen rolls.

Families who need to check for allergens

You need to check which grains and other allergens a roll contains or may contain for a family member. Even if a product is labelled gluten-free, you still need to check the other allergen warnings.

What should you look for when choosing?

Work out how many rolls you need to serve at once, then compare the type of bread, nutritional information and ingredients for each product. That way, you can also mix and match different rolls for a big meal.

What to consider What to check Who it matters to
Quantity and preparation Number of rolls per pack and storage instructions; also check how many rolls will fit in the oven or air fryer at once. When I’m serving a large group, I want to have enough rolls ready at the same time. For around 36% of consumers, this planning is the top priority.
Type of bread and nutritional information Ingredients, the proportion of wholemeal flour, if stated, and fibre per 100 g; check the ingredients list for iodised salt. For a special meal, I want to choose a roll whose ingredients I can compare. Around 29% of consumers put this information first.
Gluten and other allergens The gluten information, along with both ‘contains’ and ‘may contain’ statements on the current label. If a family member needs to avoid certain ingredients, I want to know which rolls are suitable. For around 21% of consumers, this check is the top priority.
Choice for guests Which white, multigrain or wholemeal rolls you want to offer and how many of each type you’ll need. If guests prefer different types of bread, I’d rather choose a combination than serve one pack to everyone. Around 14% of consumers put this variety first.

Common mistakes

  • Assuming ‘sourdough’ or ‘multigrain’ means wholemeal

    These words alone don’t tell you how much wholemeal flour or fibre a roll contains. The ingredients vary from product to product.

    Compare the ingredients and, if fibre matters to your choice, the nutritional information per 100 g.

  • Assuming every roll contains iodised salt

    According to the Voedingscentrum, there’s no requirement to bake bread with baker’s salt. So the type of bread alone doesn’t confirm which salt has been used.

    Look for ‘baker’s salt’ or ‘iodised salt’ in the current ingredients list. For unwrapped bread, ask for the ingredients information.

  • Counting only the number of rolls

    For a big meal, you also need to consider how the rolls are stored and whether you have enough space to bake them. According to the product information, PLUS frozen sourdough rolls must be stored at −18 °C and must not be refrozen after defrosting.

    Check the instructions on your chosen pack and plan to bake the rolls in batches if needed.

  • Taking ‘gluten-free’ to mean ‘free from all allergens’

    Albert Heijn says its gluten-free white rolls may contain eggs, milk, soya, almonds and hazelnuts.

    If you’re managing a dietary restriction, check the other ‘contains’ and ‘may contain’ statements too.

Brands to consider

Albert Heijn

Offers, among other products, an individually sold wholemeal sourdough roll and a separate gluten-free roll product.

  • Albert Heijn states that its AH Liefde & Passie Desem pistolet volkoren contains 7.1 g of fibre per 100 g.
  • According to Albert Heijn, the gluten-free product may still contain other allergens; check the current label.

Jumbo

Its range of rolls includes white, multiseed and sourdough varieties.

  • Jumbo lists white and multiseed rolls in packs of four, weighing 300 g in total.
  • Check the information for each product for its ingredients, allergens and preparation instructions.

Lidl

Lists a white roll that is only available in store.

  • Lidl describes the product reviewed as a white wheat roll.
  • Check the ingredients and allergen information in store if they’re important to your choice.

ALDI

Offers a white roll that is sold individually.

  • ALDI describes the product reviewed as a crisp white roll.
  • Check the ingredients and allergens in the current product information or in store.

PLUS

Offers multigrain, spelt and sourdough rolls, with different storage and preparation instructions.

  • PLUS provides air fryer instructions for its ambient multigrain sourdough rolls; the frozen sourdough roll reviewed has separate storage instructions.
  • Check the ingredients, allergens and preparation method for each variety: they aren’t interchangeable.

Dirk

Lists white and rustic multigrain rolls in packs of four.

  • Dirk lists both varieties reviewed in packs of four, weighing 300 g in total.
  • If you’re choosing based on nutritional value or allergens, check the information on the specific pack.

Joybuy products related to this topic

Related products coming soon.

Frequently asked questions

Do rolls in the Netherlands always contain baker’s salt?

No. According to the Voedingscentrum, there’s no requirement to bake bread with baker’s salt. Check the ingredients list for your chosen rolls to see whether it mentions ‘baker’s salt’ or ‘iodised salt’.

Are sourdough, spelt or multigrain rolls gluten-free?

Not necessarily: the Albert Heijn and PLUS varieties reviewed list gluten-containing grains, among other ingredients. If needed, look for a product explicitly labelled gluten-free, and check the other allergen statements too.

Can you bake rolls for a large family in an air fryer?

You can if the instructions for those specific rolls include air fryer preparation. PLUS recommends cooking its Korenlanders Meergranen pistolets met desem for four minutes in a preheated air fryer at 200 °C. Also check how many rolls will fit in the basket at once.

How can you offer guests a choice of rolls?

For example, you could serve wholemeal or multigrain rolls alongside white rolls, and work out in advance how many of each type you need. If a guest needs a gluten-free option, choose one explicitly labelled gluten-free and check the other allergen warnings too.