Who are these options for?

Budget-conscious hosts

If you’re buying rolls for a group, check how many suitable portions you’ll get from each pack. The number of rolls and the total weight can help you avoid buying too few.

Hosts who’d also like a multigrain option

If you want to offer something with a different grain mix alongside white rolls, check the ingredients and fibre per 100 g. PLUS lists 56% wholemeal wheat flour and 7 g of fibre per 100 g for its multigrain rolls; these figures apply to this variety.

Hosts whose guest numbers vary

Frozen rolls can help you plan how many to serve each time, as long as you have freezer space and can follow the instructions for use after defrosting.

What should you look for when choosing?

Start with the number of guests and how many rolls you’d like to offer each person. Then check that the ingredients and preparation suit your coffee morning.

What to considerWhat to check when buyingWho it matters to
Enough portions Check the number of rolls and the total weight per pack, and pay attention to the size of each roll. If I’m hosting a group, I want to serve enough rolls without having lots left over. For around 50% of consumers, having the right number of portions is the top priority.
Ingredients and fibre Check the grain composition, fibre per 100 g and allergens on the label of the variety you choose. If I want to consider what my guests can eat or prefer, the ingredients are my first priority. This is the case for around 30% of consumers.
Storage and preparation Check the baking instructions and, for frozen rolls, the storage and defrosting guidance. When guest numbers vary, I want to be able to store the rolls and bake them in time. Around 20% of consumers give this kind of planning top priority.

Common mistakes

  • Counting packs instead of rolls

    Packs can vary in weight, number of rolls and the size of each roll. So one bag doesn’t tell you much about how many guests it will serve.

    Work out how many portions you need, then compare the number of rolls and the weight of the varieties you’re considering.

  • Assuming multigrain, brown and wholemeal mean the same thing

    A product name or colour doesn’t tell you how much wholemeal flour or fibre a roll contains. For example, PLUS lists 56% wholemeal wheat flour and 7 g of fibre per 100 g for its multigrain rolls; you can’t assume that other multigrain rolls have the same composition.

    Check the ingredients and nutritional information for the exact pack.

  • Checking for allergens just before serving

    The types of grain and warnings about possible traces vary between products. This could affect which rolls you choose for guests with allergies.

    Ask your guests about their requirements in good time and check the current label on the product you’re buying.

  • Defrosting frozen rolls without a plan for using them

    Jumbo says its White Frozen Rolls must not be refrozen after defrosting and should be prepared and eaten within 24 hours.

    Only defrost as many as you can prepare and serve in line with the instructions.

Brands to compare

PLUS

PLUS sells white and multigrain part-baked rolls in 300 g packs.

  • The product information for these varieties lists the ingredients and nutritional values, so you can compare the exact rolls.
  • If the ingredients matter to your guests, check the pack of the variety you choose again.

Jumbo

Jumbo offers white rolls, including a frozen variety.

  • The frozen variety gives you another way to plan your stock for several coffee mornings.
  • Jumbo says its white frozen rolls must not be refrozen after defrosting.

Dirk

Dirk offers individual white and brown rolls weighing 80 g, as well as a pack of four white rolls weighing 300 g in total.

  • Individual and packaged rolls let you compare different pack sizes.
  • Check the ingredients and other pack information for the variety you choose.

Lidl

Lidl describes brown part-baked rolls made with wheat and rye.

  • This is a brown part-baked option to consider when choosing the type of grain and how you’ll prepare the rolls.
  • Check the pack for instructions on preparing the rolls and details of any listed allergens.

Related products on Joybuy

Related products will appear here soon.

Frequently asked questions

How many rolls do I need for a coffee morning?

Work out how many guests you’re expecting and how many rolls you’d like to offer per person. Compare that total with the number of rolls and the weight shown on the pack, as rolls are sold in different sizes.

Are multigrain rolls automatically wholemeal?

No. The word ‘multigrain’ on its own doesn’t tell you how much wholemeal flour a roll contains. PLUS lists 56% wholemeal wheat flour and 7 g of fibre per 100 g for its multigrain rolls; check the ingredients and nutritional information for other products individually.

Can I cook part-baked rolls in an air fryer?

Yes, if the pack for your chosen variety includes air fryer instructions. PLUS recommends 4 minutes at 200 °C in an air fryer for its white and multigrain rolls; follow the cooking instructions on the pack for other rolls.

Can I refreeze defrosted frozen rolls?

Not according to the instructions for Jumbo White Frozen Rolls. For this variety, Jumbo says not to refreeze the rolls after defrosting and to prepare and eat them within 24 hours.

How can I tell whether rolls contain iodised salt?

Check the ingredients list on the exact pack for iodised salt. PLUS lists it for its white and multigrain rolls; don’t assume this applies to other varieties.