Budget-conscious hosts
If you’re buying rolls for a group, check how many suitable portions you’ll get from each pack. The number of rolls and the total weight can help you avoid buying too few.
First, work out how many rolls you’ll need for your guests, then compare the number of rolls and the weight per pack; one bag may not be enough. Choose between white, multigrain and frozen rolls based on the ingredients you want, the space you have for baking and what you can store afterwards.
If you’re buying rolls for a group, check how many suitable portions you’ll get from each pack. The number of rolls and the total weight can help you avoid buying too few.
If you want to offer something with a different grain mix alongside white rolls, check the ingredients and fibre per 100 g. PLUS lists 56% wholemeal wheat flour and 7 g of fibre per 100 g for its multigrain rolls; these figures apply to this variety.
Frozen rolls can help you plan how many to serve each time, as long as you have freezer space and can follow the instructions for use after defrosting.
Start with the number of guests and how many rolls you’d like to offer each person. Then check that the ingredients and preparation suit your coffee morning.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Enough portions | Check the number of rolls and the total weight per pack, and pay attention to the size of each roll. | If I’m hosting a group, I want to serve enough rolls without having lots left over. For around 50% of consumers, having the right number of portions is the top priority. |
| Ingredients and fibre | Check the grain composition, fibre per 100 g and allergens on the label of the variety you choose. | If I want to consider what my guests can eat or prefer, the ingredients are my first priority. This is the case for around 30% of consumers. |
| Storage and preparation | Check the baking instructions and, for frozen rolls, the storage and defrosting guidance. | When guest numbers vary, I want to be able to store the rolls and bake them in time. Around 20% of consumers give this kind of planning top priority. |
Packs can vary in weight, number of rolls and the size of each roll. So one bag doesn’t tell you much about how many guests it will serve.
Work out how many portions you need, then compare the number of rolls and the weight of the varieties you’re considering.
A product name or colour doesn’t tell you how much wholemeal flour or fibre a roll contains. For example, PLUS lists 56% wholemeal wheat flour and 7 g of fibre per 100 g for its multigrain rolls; you can’t assume that other multigrain rolls have the same composition.
Check the ingredients and nutritional information for the exact pack.
The types of grain and warnings about possible traces vary between products. This could affect which rolls you choose for guests with allergies.
Ask your guests about their requirements in good time and check the current label on the product you’re buying.
Jumbo says its White Frozen Rolls must not be refrozen after defrosting and should be prepared and eaten within 24 hours.
Only defrost as many as you can prepare and serve in line with the instructions.
PLUS sells white and multigrain part-baked rolls in 300 g packs.
Jumbo offers white rolls, including a frozen variety.
Dirk offers individual white and brown rolls weighing 80 g, as well as a pack of four white rolls weighing 300 g in total.
Lidl describes brown part-baked rolls made with wheat and rye.
Work out how many guests you’re expecting and how many rolls you’d like to offer per person. Compare that total with the number of rolls and the weight shown on the pack, as rolls are sold in different sizes.
No. The word ‘multigrain’ on its own doesn’t tell you how much wholemeal flour a roll contains. PLUS lists 56% wholemeal wheat flour and 7 g of fibre per 100 g for its multigrain rolls; check the ingredients and nutritional information for other products individually.
Yes, if the pack for your chosen variety includes air fryer instructions. PLUS recommends 4 minutes at 200 °C in an air fryer for its white and multigrain rolls; follow the cooking instructions on the pack for other rolls.
Not according to the instructions for Jumbo White Frozen Rolls. For this variety, Jumbo says not to refreeze the rolls after defrosting and to prepare and eat them within 24 hours.
Check the ingredients list on the exact pack for iodised salt. PLUS lists it for its white and multigrain rolls; don’t assume this applies to other varieties.