Planning how much to buy
If you know how many people are eating, you can decide whether a pack of four is suitable or whether loose rolls are a better fit. That way, you’re less likely to have any left over.
Which option works best for you?
Getting the quantity just right
Loose fresh bread rolls are handy when you only need a few. Frozen rolls are another option if you want to keep them for later and have space in your freezer.
Checking the ingredients
Wholemeal, multigrain and gluten-free describe different product features. Check the ingredients and allergen information for the exact roll, and, if it matters to you, find out what type of salt has been used.
What should you look for when choosing?
First, work out how many rolls you need. Then consider which ingredients, preparation method and storage option suit your barbecue.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Number of rolls | Compare the number of rolls in a pack with how many you want to serve. | If only a few people are eating, I don’t want to be left with rolls I haven’t used. Around 46% of consumers prioritise buying the right quantity. |
| Ingredients and allergens | Read the label for the exact product; don’t assume something is gluten-free just because it’s described as multigrain or brown. | If you’re looking for a particular type of grain or need to avoid gluten, you’ll need clear information about the ingredients. Ingredients are the most important factor for around 27% of consumers. |
| Preparation and storage | Check the preparation time, equipment needed and storage instructions. | If the oven is already in use for the barbecue or I want to store the rolls in advance, the type of product needs to fit my plans. Convenience comes first for around 27% of consumers. |
Common mistakes
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Looking only at the pack size
A pack of four won’t necessarily suit a barbecue where you need fewer rolls.
Count how many rolls you want to serve in advance, and consider buying them loose if you only need a few.
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Treating fresh, bake-at-home and frozen rolls as the same
Bake-at-home rolls need time and equipment to prepare, while frozen rolls come with storage instructions to follow.
Before you buy, check how to prepare and store your chosen product, and make sure it fits your serving plans.
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Confusing multigrain with gluten-free
According to PLUS product information, its multigrain rolls contain gluten-containing grains.
If you need a gluten-free option, look for an explicit gluten-free label and check the pack’s allergen information.
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Assuming every bread roll contains iodised salt
Albert Heijn lists iodised salt in its wholemeal roll, but ingredients vary from product to product.
If the type of salt matters to you, check the ingredients list of the roll you’re buying.
Brands to compare
Albert Heijn
For loose fresh bread rolls, including a wholemeal option.
- You can buy the number of loose rolls that suits your group.
- Albert Heijn says the fresh rolls shown are only available in store.
Jumbo
For a choice of white bake-at-home rolls and brown frozen rolls.
- Jumbo recommends baking its white rolls in the oven for 10–12 minutes at 200 °C.
- For its brown frozen rolls, Jumbo advises that they must not be refrozen after defrosting.
Lidl
For white rolls to bake at home.
- The product page describes the rolls as ready to bake at home.
- Lidl says the rolls shown are only available in store.
ALDI
For a single white roll when you only need a few.
- The rolls are sold individually.
- When you buy, check the ingredients and allergen information if you need it to make your choice.
PLUS
For individual white, multigrain and gluten-free bread roll options.
- The white gluten-free rolls are clearly labelled as gluten-free.
- According to PLUS, its multigrain rolls contain gluten-containing grains, so they’re not a substitute for a product explicitly labelled gluten-free.
Dirk
For white and multigrain bake-at-home rolls in packs of four.
- The pack of four makes it easy to count how many rolls you’ll need for your group.
- Plan the baking around when you want to serve them, and check the label for your chosen product.
Bread rolls on Joybuy
This pack of four rustic bread rolls is a good fit for a barbecue where you want to serve four rolls. Check the pack for preparation instructions before planning when to serve them.
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g'woon white rustic bread rolls, 4 pieces
This pack contains four bread rolls and is ideal if you need four. Check the pack for preparation instructions and the latest ingredients and allergen information.
Frequently asked questions
Does every bread roll in the Netherlands contain iodised salt?
No, you can’t assume that every bread roll does. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be added to bread and bakery products through baker’s salt. Check the ingredients list for the specific roll to see what type of salt has been used.
Is a multigrain bread roll gluten-free?
Not necessarily: according to the product information, PLUS multigrain rolls contain gluten-containing grains. If you need a gluten-free option, check that the exact product is explicitly labelled gluten-free and read the allergen information.
How long should bake-at-home rolls go in the oven or air fryer?
It depends on the product. PLUS recommends baking its multigrain rolls in the oven for 8–10 minutes at 220 °C, or for 4 minutes at 200 °C in an air fryer. Jumbo recommends 10–12 minutes at 200 °C in the oven for its white rolls. Follow the instructions on the pack you buy.
Can you refreeze defrosted frozen bread rolls?
Not with Jumbo’s brown frozen rolls: according to the product information, they must not be refrozen after defrosting. Check the storage instructions for other products.
When should you buy loose bread rolls instead of a pack?
Loose rolls are a good choice if you need fewer than the number in a pack or want to get the quantity just right. If you need exactly four rolls, check that a pack of four can be prepared in time for your barbecue.