Who are these options for?

Hosts planning a small Asian-themed evening

You only want to buy the rolls you’ll need that evening. According to their product pages, ALDI and Albert Heijn sell individual white rolls.

Hosts catering for a larger group

You want to serve rolls to several people at once. Packs of bake-at-home or frozen rolls are worth considering, provided you have the space and time to prepare them.

Shoppers checking ingredients

You check whether a roll is labelled wholemeal, as well as its ingredients and allergens. You can also check the label for any mention of baker’s salt.

What should you consider when choosing?

Decide how many rolls you need for your meal, whether you want to serve them straight away and what information on the label matters to you.

What to consider What to check before buying Who it matters to
Number of rolls Check how many rolls are in the pack and think about how many you’ll serve that evening. If I’m catering for a small group, I don’t want to be left with unused rolls. Around 46% of consumers put the number they need first.
Preparation and storage Check whether the rolls are fresh, bake-at-home or frozen, and follow the preparation and storage instructions for the option you choose. If the rest of the meal also needs preparing, I want to know whether I’ll need oven or freezer space. For around 27% of consumers, ease of serving and storage is the top priority.
Ingredients Check whether the rolls are labelled wholemeal, as well as the ingredients, allergens and, if relevant, whether baker’s salt is listed. If the ingredients are the deciding factor for me, I don’t choose a roll based only on its colour or name. That’s the top priority for around 27% of consumers.

Common mistakes

  • Overlooking the number of rolls

    An individual roll and a pack of four suit different group sizes. So don’t just look at the product name.

    Work out how many rolls you want to serve, then check the number in the pack.

  • Assuming bake-at-home and frozen rolls are ready to serve

    Bake-at-home rolls need oven space. With frozen rolls, you’ll also need to follow the defrosting and storage instructions.

    Choose the type that fits your plans. Albert Heijn recommends baking its white rolls for 8–10 minutes at 220 °C; follow the packaging instructions for any other product.

  • Assuming multigrain, brown and wholemeal mean the same thing

    The colour or the word ‘multigrain’ doesn’t, on its own, tell you whether a roll is wholemeal.

    Look for the word ‘wholemeal’ on the packaging. According to the Voedingscentrum, bread labelled wholemeal is made from 100% wholemeal flour.

  • Assuming a roll contains baker’s salt or is allergen-free without checking the label

    The Voedingscentrum says that using baker’s salt in bread-making isn’t compulsory. Ingredients and warnings about possible allergens also vary from product to product.

    Check the current ingredients and allergen information for the exact roll, even if you’ve bought a similar one before.

Brands to consider

ALDI

An individual white roll if you only need a few.

  • ALDI describes its roll as a crisp white roll sold individually.
  • Check availability in store, along with the latest ingredients and allergen information.

Albert Heijn

Choose between an individual white roll and a pack of four white bake-at-home rolls.

  • Albert Heijn recommends baking the bake-at-home rolls for 8–10 minutes at 220 °C.
  • Albert Heijn says this pack of bake-at-home rolls isn’t suitable for home freezing.

Jumbo

A range of rolls, including packs of bake-at-home and frozen rolls.

  • Jumbo lists white and multiseed rolls, as well as packs of four frozen rolls.
  • Follow the instructions for the frozen rolls you choose. Jumbo says its white rolls should be prepared and eaten within 24 hours of defrosting.

Lidl

A white wheat roll for shoppers choosing their rolls in store.

  • Lidl lists the roll in its bread range.
  • According to Lidl, this product is only available in store.

PLUS

An individual white sourdough roll if you’re looking for this particular type of bread.

  • PLUS lists wheat flour and baker’s salt in its white sourdough roll.
  • The product contains wheat. PLUS also says it may contain sesame and walnuts, among other allergens.

Dirk

Packs of white rolls and rustic multigrain rolls to bake at home.

  • Dirk lists both options in packs of four.
  • Don’t assume that ‘multigrain’ means a roll is wholemeal; check the packaging.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Do all bread rolls have to contain baker’s salt?

No. According to the Voedingscentrum, using baker’s salt in bread-making isn’t compulsory. Check the label if you want to know whether it was used in your roll.

Is a multigrain roll wholemeal?

Not necessarily. According to the Voedingscentrum, bread labelled wholemeal is made from 100% wholemeal flour, so check the exact product description.

What should I look out for with frozen rolls?

Follow the instructions on the exact pack for defrosting, preparation and storage. Jumbo says its white frozen rolls must not be refrozen after defrosting and should be prepared and eaten within 24 hours.

How can I check for allergens in bread rolls?

Check the allergen information for the exact product every time you buy it. Jumbo lists wheat and possible traces of sesame and walnuts, among other allergens, for its white frozen rolls. PLUS also mentions the possibility of these allergens in its white sourdough roll.