Who is this choice for?

Small household with bread left over

If you only use a few slices at a time, half a loaf may better suit your immediate needs. If you do want to buy a whole loaf, the Voedingscentrum recommends freezing it in portions straight away and taking out only what you need.

Shopper looking for a wholemeal base

For toppings or a snack during your fakeaway, you may want to choose between soft bread and a crunchy base without relying on appearance. According to the Voedingscentrum, the word ‘wholemeal’ on bread confirms that it is made with wholemeal flour.

Shopper who reads labels carefully

If ingredients or allergens matter to your choice, check the packaging of the specific product. If you want to know whether bread was made with baker’s salt, don’t assume that it was: the Voedingscentrum says its use is not compulsory.

What should you look for?

For a mini fakeaway, start by working out how many soft slices you want to use. If a crunchy base would also work, consider rusks and crispbread; then check the product name and label for each option.

Half a wholemeal loaf

Best for: a few soft slices with toppings, without having to keep a whole loaf in stock.

Bear in mind: you’ll still need to use or store half a loaf before it dries out.

Freeze a whole loaf in portions

Best for: several meals when you only need a few slices each time.

Bear in mind: you’ll need freezer space and will have to divide the loaf into portions after buying it.

Rusks or crispbread

Best for: a crunchy base you can top straight away, including with chocolate sprinkles.

Bear in mind: rusks and crispbread are different types of product and aren’t suitable as a soft sandwich base.

What to consider What to check when buying Who it matters to
Amount of bread Compare the amount in half a loaf with how much you use; consider whether you can freeze a whole loaf in portions straight away. If I only need a few slices, I want to avoid leaving the rest uneaten. Around 33% of consumers put finding the right amount first.
Wholemeal and fibre Look for ‘wholemeal’ in the product name and, if needed, compare the fibre per 100 g in the nutritional information. I want to choose a clearly wholemeal base for my toppings, whether it’s soft or crunchy. This is the biggest factor for around 25% of consumers.
Texture and how you’ll use it Decide whether your dish calls for soft bread or whether crisp rusks or crunchy crispbread would work. For my snack night, it matters whether I want to make a sandwich or top something crunchy instead. Around 25% of consumers choose primarily based on how they’ll eat it.
Label and ingredients Check the ingredients and allergens. If you have a question about baker’s salt, check the label or ask when buying unpackaged bread. If I need to avoid an ingredient, I want to be able to check before buying. For around 17% of consumers, checking the label comes first.

Common mistakes

  • Assuming half a loaf will automatically prevent waste

    A smaller pack only helps if you use the bread in time or store it properly. A whole loaf can also suit a low level of consumption if you freeze it in portions straight away.

    Before buying, estimate how many slices you’ll need for your meals. If freezing bread, follow the Voedingscentrum’s advice and take only the portions you need out of the freezer.

  • Mistaking dark or multigrain bread for wholemeal

    The colour of bread and visible seeds don’t confirm that it’s wholemeal. According to the Voedingscentrum, it’s the word ‘wholemeal’ on the bread that tells you for sure.

    If a wholemeal base is the deciding factor for you, read the product name and compare the nutritional information per 100 g across different products.

  • Assuming every loaf contains baker’s salt

    Baker’s salt contains iodine, but the Voedingscentrum says that using it to make bread isn’t compulsory. So the type of bread alone won’t tell you whether it has been used.

    Check the ingredients on the packaging or ask which salt has been used if you’re buying unpackaged bread.

  • Letting chocolate sprinkles dictate your choice of bread

    Chocolate sprinkles don’t change how much bread you’ll have left over or whether the base is wholemeal. The Voedingscentrum does not include chocolate sprinkles in the Wheel of Five.

    First choose an amount and texture that suit the occasion; then decide which topping you’d like to use.

Brands to consider

Albert Heijn

Albert Heijn lists products including AH Boeren grof volkorenbrood half. It’s one example to compare if you’re looking for soft slices in a smaller loaf.

  • For this particular loaf, the half-size pack and the wholemeal product name are useful details to consider.
  • Check the packaging again for ingredients, nutritional information and allergens; Albert Heijn says this information may change.

Jumbo

Jumbo lists whole and half loaves in a range of styles, so you can consider the loaf size and product name separately.

  • Jumbo says its range includes both whole and half loaves.
  • A half-size pack says nothing about the fibre content: Jumbo describes its specific Rond Wit Half as a low-fibre loaf.

ALDI

ALDI lists half-loaf options, including Extra vezelrijk volkorenbrood half. Read the product name of the variety you’re actually buying.

  • ALDI describes the half-size wholemeal loaf mentioned as dark bread with seeds and grains.
  • Check current in-store information and packaging for the available variety and its product details.

Bolletje

Bolletje is relevant here for rusks as a crisp base for toppings, not as a supplier of half loaves in this comparison.

  • Bolletje’s product information for its original rusks makes it clear that they are a separate type of product.
  • The ingredients for those specific original rusks include wheat flour and egg, among other things. If you have an allergy, always check the label for the variety you choose.

Crunchy options on Joybuy

These products are rusks and crispbread for anyone who wants a crunchy base with toppings for a mini fakeaway. If you want soft slices with toppings, choose a bread option rather than treating these products as half a loaf.

Bolletje wholemeal crispbread, 265 g pack

Bolletje wholemeal crispbread, 265 g

For anyone looking for a crunchy base with toppings instead of soft slices of bread. The pack contains 265 g; check the label for ingredients and allergens for this variety.

View on Joybuy
Wasa wholemeal crispbread, 260 g pack

Wasa wholemeal crispbread, 260 g

A crunchy base for toppings when you don’t need soft slices. According to Joybuy’s product information, this crispbread is made from 100% wholegrain rye; the pack contains 260 g. Check the label if ingredients or allergens are important to your choice.

View on Joybuy
Bolletje wholemeal rusks, pack of 13

Bolletje wholemeal rusks, pack of 13

A crisp base you can top straight away instead of soft bread. The pack contains 13 rusks; if you have an allergy, read the ingredients and allergen information for this variety.

View on Joybuy

Frequently asked questions

Does half a loaf always prevent me from throwing bread away?

No, it depends on how many slices you use and how you store the bread. Half a loaf limits how much you buy at once; according to the Voedingscentrum, you can also freeze a whole loaf in portions straight away and take out what you need each time.

Are rusks with chocolate sprinkles the same as half a loaf with toppings?

No. Rusks are crisp, while half a loaf gives you soft slices; crispbread is another crunchy option. Choose your base based on the texture and amount you want. You can add chocolate sprinkles as a topping, but they won’t determine whether you have bread left over.

Does all Dutch bread contain iodised baker’s salt?

No. According to the Voedingscentrum, baker’s salt contains iodine, but using it to bake bread is not compulsory. Check the ingredients on packaged bread or ask about it when buying unpackaged bread.

Where can I check for allergens in bread or rusks?

For prepacked products, check the label: according to the Netherlands Food and Consumer Product Safety Authority, all legally required allergens must be listed there. If you’re buying unpackaged bread, ask for allergen information about the specific product before buying.