Households that prefer white bread
If a familiar white loaf is a must, you can compare the ingredients and nutritional information of specific breads online. The name or photo alone won’t tell you how much fibre a loaf contains.
Who is this choice for?
Shoppers looking for reassurance about wholemeal bread
If you want the grain content to be entirely wholemeal, the product description is a more useful guide than the colour. The Netherlands Food and Consumer Product Safety Authority explains that a product can only be called wholemeal if all its grain content is made from wholemeal flour.
Online shoppers who want to combine deliveries
If you’re ordering bread with your other shopping, you’ll also need a suitable delivery or collection option. So, check what’s available and choose a time slot for your postcode or store before selecting a loaf.
What should you look for when choosing?
First decide whether the ingredients, the preferences of the people at home or the ordering options will determine your choice. Then compare specific breads that meet your needs.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Check the wholemeal description and compare fibre per 100 g. For bread made with different types of flour, look for information about their proportions. | I want to know whether all the grain content is wholemeal and compare loaves using the same nutritional basis; for around 50% of consumers, that reassurance would be the first consideration. |
| Preference for white bread | Check the type of bread, ingredients and product format. A photo can’t confirm how soft a loaf will feel. | If the people at home mainly want a familiar white loaf, that preference carries weight; for around 30% of consumers, whether people enjoy eating it would come first. |
| Ordering online | Select your postcode or store and check availability, product information and the delivery or collection time. | I want to receive or collect bread along with the rest of my shopping; for around 20% of consumers, a suitable ordering option would be the main requirement. |
Common mistakes
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Assuming dark or multigrain bread is wholemeal
The colour and the term multigrain don’t confirm that all the grain content is wholemeal. The Netherlands Food and Consumer Product Safety Authority says this is a requirement for a product to be described as wholemeal.
Check the product description and, for bread made with different types of flour, read the ingredients to assess what it contains.
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Comparing fibre in different-sized portions directly
The Netherlands Nutrition Centre lists 1,2 g of fibre for a 45 g hand-cut slice of white bread and 3,4 g for a 50 g wholemeal bread roll. These portions aren’t the same size, and the figures don’t compare two specific products.
When choosing online, compare the nutritional information for each loaf per 100 g, or use the same portion size for both.
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Assuming every bread range is available for home delivery
Ordering options vary by store. PLUS offers delivery and collection through your chosen store; Dirk currently says it doesn’t deliver groceries. Lidl notes that its fresh bread range may vary by branch.
First check the options for your postcode, store and time slot, then choose from the breads available through that option.
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Assuming all bread contains iodine
The Netherlands Food and Consumer Product Safety Authority explains when iodine compounds may be present in bread through bakers’ salt. This doesn’t mean that every individual loaf contains it.
If you have a question about a specific loaf, check its ingredients rather than relying on a general assumption about bakers’ salt.
Stores to consider
Albert Heijn
Albert Heijn has an online bread category and mentions home delivery.
- You can browse breads and their product information before ordering.
- Check current availability and delivery options in your area; a bread category doesn’t confirm that a specific mixed-flour loaf is available.
Jumbo
Jumbo has an online wholemeal bread category and, according to its own ordering page, offers delivery or collection.
- The online product pages give you a starting point for comparing specific loaves.
- Check whether a specific loaf is available through your chosen delivery or collection option.
PLUS
PLUS lists bread online and offers delivery or collection through your chosen PLUS store.
- You can combine your bread order with a delivery or collection time.
- Check which times and products are available from your chosen store when you’re placing your order.
Lidl
Lidl mainly presents its fresh bread range as an in-store offering.
- Shopping in store is a good option if you want to choose your bread in person.
- Lidl notes that its fresh range may vary by branch and describes some fresh breads as available in store only.
ALDI
ALDI describes freshly baked daily bread, including white and wholemeal varieties, as part of its in-store range.
- You can browse different types of bread in store.
- If you need home delivery, you’ll need to choose a suitable way to place your order.
Dirk
Dirk has a bread range, but currently says it doesn’t deliver groceries to your home.
- Shopping in store is still an option if home delivery isn’t a requirement.
- If you need bread delivered to your home, Dirk’s in-store option won’t meet that need.
Bread options at Joybuy
These products include white baguettes, white bread rolls and a round loaf with Whole Wheat in its product name. If you’re specifically looking for a white and wholemeal mix, check the ingredients and any stated flour quantities for the last loaf; the product name alone doesn’t tell you the proportions.
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g'woon White Rustic Baguette 250 g
For anyone looking for a white baguette. Only compare nutritional information with other breads if the figures are based on the same quantity.
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g'woon White Baguette 220 g
An option if you’d like to order a white baguette. If comparing it with the other baguette, check the ingredients, allergens and nutritional information for the same quantity.
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g'woon White Rustic Pistolets, 4 pieces
For anyone looking for individual white bread rolls rather than a baguette. Check the latest ingredients and allergen information if these are important to your choice.
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Lekhaven Bakkerij Whole Wheat Country Round Bread 550 g
For anyone considering a round loaf and wanting to check whether its flours suit the mix they’re looking for. Don’t infer the exact flour composition from Whole Wheat in the name; also check the preparation instructions on the packaging.
Frequently asked questions
Is brown or multigrain bread automatically wholemeal?
No. The Netherlands Food and Consumer Product Safety Authority says a product can only be called wholemeal if all its grain content is made from wholemeal flour. So check the product description and ingredients rather than judging by the colour.
Can I have a loaf delivered as soon as I see it online?
Not always. Jumbo offers delivery or collection, PLUS links the options to your chosen store and when you place your order, and Dirk currently says it doesn’t deliver groceries. Check the options for your postcode and time slot before choosing a specific loaf.
What should I check online if I have a food allergy?
Before ordering, check the ingredients and allergen information for the specific loaf. Business.gov.nl says that the mandatory label information for packaged foods must also be available online; the Netherlands Food and Consumer Product Safety Authority says customers must also be given allergen information for non-prepacked foods. Ask the seller for clarification if anything you need to know isn’t clear.
Does the rule for bakers’ salt mean that every loaf contains iodine?
No. The Netherlands Food and Consumer Product Safety Authority explains the conditions under which iodine compounds may be present in bread through bakers’ salt, not that every loaf contains it. Check the ingredients for the bread you’re unsure about.