Who is this choice important for?

If you’re organising a meal for a group

Whether you’re serving breakfast, drinks or dinner, choose bread that suits how you’ll serve it: for example, a loaf to slice or smaller pieces to share. Albert Heijn features sourdough loaves, while ALDI has a rustic range; compare individual products by shape, ingredients and preparation.

If you’re not sure exactly when you’ll eat

If guests are arriving at different times, portion sizes and storage instructions matter. Part-baked bread lets you bake it when you’re there, as long as the kitchen has suitable equipment. For regular bread, the Netherlands Nutrition Centre recommends freezing it in portions straight after purchase if you won’t use it in time.

If you’re catering for a gluten-free guest

If a guest has coeliac disease, it’s important to choose the right bread and prevent contact with ordinary bread crumbs. The Netherlands Nutrition Centre warns that even a small amount of gluten can cause symptoms. Choose a product specifically labelled gluten-free and keep it, and the utensils used to prepare it, separate.

What should you look for when choosing?

First, decide when and who you’ll be eating with. Then compare the bread’s shape, preparation and packaging. If someone has a dietary restriction, check the label carefully and take extra care in a shared kitchen.

What to consider What to check when buying Who it matters most to
How you’ll serve it and the style of bread Check whether the shape and portions work for slicing, sharing or serving with dips. Read the ingredients as well as the product name. For a special meal, I want to choose bread that suits the way we’ll eat together. Around 36% of consumers prioritise how they’ll serve it and the style of bread.
Baking and storage Before opening, check what equipment you’ll need, the baking instructions and how to store the bread before and after opening. If our plans might change, I want to be able to plan the bread without bringing more than we need. Around 29% of consumers prioritise this practical planning.
Wholemeal and ingredients If you’re looking for wholemeal bread, check that it’s labelled ‘wholemeal’ and compare the ingredients and fibre per 100 g. According to the Netherlands Nutrition Centre, multigrain does not automatically mean wholemeal. For breakfast or lunch, I want to see which grains are in the bread rather than judge it by its dark colour. Around 21% of consumers put this choice of ingredients first.
Gluten and allergens Read the latest allergen information. If someone needs to eat gluten-free, choose a product specifically labelled gluten-free and prevent contact with ordinary bread. If a guest eats gluten-free, I want to take bread crumbs into account when preparing and serving food, too. Around 14% of consumers put dietary suitability ahead of other bread choices.

Common mistakes

  • Assuming multigrain or dark bread is wholemeal

    According to the Netherlands Nutrition Centre, ‘multigrain’ means bread made with at least three types of grain. It doesn’t mean the bread is wholemeal, and its colour is no substitute for checking the product label.

    If you want wholemeal bread, check that ‘wholemeal’ appears on the packaging. Then compare the ingredients and fibre per 100 g.

  • Buying part-baked bread without checking the kitchen

    Part-baked products may need to be cooked at a specific temperature for a set time. For example, PLUS gives separate oven and air fryer instructions for its sourdough demi-baguettes; don’t assume the same instructions apply to a different loaf.

    Before you set off, check what equipment is available and read the instructions for the product you’ve chosen.

  • Serving ordinary sourdough or spelt bread as gluten-free

    The words ‘sourdough’ and ‘spelt’ do not mean that bread is gluten-free. The Netherlands Nutrition Centre also warns that even a stray bread crumb can cause symptoms for someone with coeliac disease.

    Choose bread specifically labelled gluten-free and use separate utensils and toppings for that guest to prevent contact with ordinary bread.

  • Bringing more fresh bread than your group can eat

    If the group size or mealtimes change, you may end up with a large loaf left over. The Netherlands Nutrition Centre recommends freezing bread in portions straight after purchase if you won’t use it in time.

    Plan portions for each meal and consider smaller loaves or individual part-baked portions if they’re a better fit for your group.

Brands and shops to consider

Albert Heijn

Albert Heijn features sourdough loaves in its Liefde & Passie range. A separate product page also describes an organic multigrain artisan loaf made with sourdough.

  • The bread style gives you a starting point if you’re looking for something to serve with a meal shared with others.
  • Check the ingredients, allergens and availability of each product at your chosen shop.

Jumbo

Jumbo is an online supermarket where you can put together a grocery order for your stay.

  • You can plan your bread choice alongside the rest of your groceries.
  • Check the product information and packaging when assessing a particular loaf.

Lidl

Lidl features, among other options, an organic brown multigrain sourdough loaf with seeds, and describes its freshly baked oven bread.

  • The product information gives you different bread styles to compare by shape and ingredients.
  • Check availability at your local shop and read the packaging of the individual loaf when making dietary choices.

ALDI

ALDI lists Bakkersgoud and Bakkersgoud Rustiek in the range at shops with an in-store bakery.

  • A rustic loaf is one option for a meal where you want to share the bread.
  • Check whether your chosen shop has an in-store bakery and read the details for the bread itself.

PLUS

PLUS provides oven and air fryer instructions for its sourdough demi-baguettes. Its organic sourdough pumpkin rolls also come with storage instructions for after opening.

  • Product-specific preparation information is useful if you want to bake the bread once you’re at the holiday home.
  • Follow the instructions and storage advice for the bread you actually buy; these can vary from product to product.

Dirk

Dirk’s bread range includes wholemeal bread, white bread, multigrain bread and sourdough.

  • The different types of bread give you a starting point for choosing a style to suit your meal.
  • For a particular loaf, check the ingredients, allergens and any part-baking instructions.

Bread options on Joybuy

These products suit different mealtimes at your holiday home: multigrain baguettes and round loaves to share, as well as flatbread for a meal that doesn’t need a planned baking time. For any bread you want to bake, compare the packaging instructions with the equipment available where you’re staying.

Lekhaven Bakkerij rustic multigrain baguettes, 4 × 135 g

Lekhaven Bakkerij rustic multigrain baguettes, 4 × 135 g

Four individual baguettes for a meal where you want to share the bread.

Before baking them where you’re staying, check the storage instructions and baking time on the packaging. These are not gluten-free.

View on Joybuy
Lekhaven Bakkerij round wholemeal loaf, 550 g

Lekhaven Bakkerij round wholemeal loaf, 550 g

A 550 g round wholemeal loaf for slicing and sharing at breakfast or lunch.

Check the oven instructions on the packaging before baking. The loaf contains wheat and is not gluten-free.

View on Joybuy
Lekhaven Bakkerij round multigrain loaf, 550 g

Lekhaven Bakkerij round multigrain loaf, 550 g

A 550 g round multigrain loaf for a meal where you want to share the bread.

If you want to bake it where you’re staying, check the baking time on the packaging. The listed ingredients include wheat, barley and sesame; don’t choose this loaf for a gluten-free guest.

View on Joybuy
Souq Lebanese wholemeal flatbread, 6 pieces

Souq Lebanese wholemeal flatbread, 6 pieces

Flatbread for an informal meal shared with dips, with no baking time to plan.

The pack contains six pieces. Check the ingredients and storage advice on the packaging; the bread contains wheat and gluten, so it is not gluten-free.

View on Joybuy

Frequently asked questions

Should I choose fresh or part-baked bread for my holiday home?

Choose fresh bread if you’re serving it shortly after buying it. Part-baked bread lets you bake it when you’re there, provided the necessary equipment is available. Always read the instructions for the specific product: for example, PLUS recommends baking its sourdough demi-baguettes in the oven for 8–10 minutes at 220 °C, or in the air fryer for 5–6 minutes at 200 °C.

What should I do with bread we won’t eat straight away?

Freeze ordinary bread in portions straight after purchase if you won’t use it in time, and take out what you need, as recommended by the Netherlands Nutrition Centre. For a specific product, also follow the storage instructions on the packaging, especially after opening.

Is multigrain bread also wholemeal?

No, ‘multigrain’ and ‘wholemeal’ don’t mean the same thing. According to the Netherlands Nutrition Centre, multigrain bread contains at least three types of grain. If you want wholemeal bread, check the product label and the ingredients of the loaf itself.

Can someone with coeliac disease eat ordinary sourdough or spelt bread?

No, the terms ‘sourdough’ and ‘spelt’ don’t mean that a loaf is suitable for someone with coeliac disease. Choose a product specifically labelled gluten-free and make sure it doesn’t come into contact with ordinary bread crumbs or shared utensils at the holiday home. The Netherlands Nutrition Centre warns that even a small amount of gluten can cause symptoms.

How can I tell whether the bread contains iodised salt?

If iodised salt matters to your choice, check the ingredients list for the specific loaf. Don’t rely on the type of bread or a description such as ‘artisan’ alone.