If you have fussy eaters at home, it’s a good idea to try familiar white bread alongside finely milled wholemeal bread before stocking up on one type. If getting more fibre is important to you, finely milled wholemeal could be an option, but whether it gets eaten is a personal matter. Freeze any bread you’re stocking up on in individual portions as soon as you buy it.
If not everyone eats the same bread, try white and finely milled wholemeal in small quantities first. Freeze the types your household likes separately, so you don’t end up with a large stockpile left uneaten.
Finely milled wholemeal bread could be an option if you’re looking for a different texture from coarser wholemeal bread. Check the product description and try the specific variety before stocking up on several loaves.
Compare whole and half loaves, or multi-packs, with what your household actually uses. Take into account how much freezer space you have and the portion sizes you want to take out.
First work out which bread gets eaten at home; then choose an amount you can portion and store.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Flavour and texture | Try a specific finely milled wholemeal variety alongside the familiar white bread before buying more loaves. | If a different flavour or crumb means bread gets left uneaten, I want to see what my household will eat first. Acceptance comes first for around 42% of these consumers. |
| Type of bread and fibre | Look for the description ‘wholemeal’ and compare the fibre per 100 g on the labels. | I want to try a higher-fibre bread, but I don’t want to assume that brown bread is wholemeal. The type of bread is the top priority for around 33% of these consumers. |
| Portions and storage | Check the pack size, storage instructions and how much room you have for individual portions. | If I’m stocking up for several meals, I only want to defrost what I need. Planning ahead is the biggest consideration for around 25% of these consumers. |
According to the Netherlands Nutrition Centre, brown bread is made from a mixture of wholemeal flour and white flour. A brown colour or a mention of fibre doesn’t automatically mean a loaf is wholemeal.
Check the product description first, then compare the ingredients and fibre per 100 g.
You may have to defrost more bread than you need at the time. Bread can also dry out if it’s kept in the freezer for too long.
The Netherlands Nutrition Centre recommends freezing bread in portions as soon as you buy it, and taking out only what you need each time.
The ingredients and allergen information for a loaf can change. This means the details you saw online previously may not match the pack you receive.
Check the label on the specific loaf every time you buy it, especially if allergens are a concern for your household.
A general rule about baker’s salt won’t tell you how much iodine a specific loaf contains.
Check the ingredients of the bread you’ve chosen, and ask the manufacturer for product-specific information if you need it.
Its online range includes white bread, wholemeal bread and some multi-packs.
Its bread range includes white bread and finely milled wholemeal bread.
Its packaged bread is grouped by type, among other categories, and fibre is listed per 100 g.
Its range includes white and finely milled wholemeal bread, with both whole and half loaves available.
Its online range includes finely milled wholemeal bread, as well as whole and half loaves.
Its range includes white bread, wholemeal bread and multigrain bread.
These products include white bread options, wholemeal bread and a mix for baking your own white bread. If you have fussy eaters at home, start with a suitable quantity. Check the storage instructions for each product before stocking up.
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A wholemeal option if you want to plan for two loaves alongside your usual white bread.
Pack: two 550 g loaves. Check the preparation and storage instructions before buying them to stock up.
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A white roll option if you want to try different types of bread in small quantities.
Pack: four rolls. Check the label and storage instructions if you’re stocking them up for later.
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A single wholemeal loaf if you’d like to try this type of bread alongside white bread first.
Contents: one 550 g loaf. Read the preparation and storage instructions for this variety before using it or stocking up.
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A white bread option if you’d rather choose a single baguette than buy several loaves straight away.
Weight: 220 g. Check the packaging for allergen information and storage or freezing instructions.
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For anyone who’d like to bake their own white bread instead of buying a ready-made loaf.
Contents: 450 g baking mix, not a ready-made loaf. Follow the instructions on the pack for preparation and storage.
No. According to the Netherlands Nutrition Centre, bread described as ‘wholemeal’ is made with wholemeal flour; adding extra fibre doesn’t automatically make white bread wholemeal. If you want to stock up on wholemeal bread, check the product description and ingredients.
Freeze any bread you won’t use straight away in portions as soon as you buy it. The Netherlands Nutrition Centre recommends keeping wholemeal bread in the freezer for one to three months, and high-fibre white bread for one month. Quality may deteriorate if it’s kept for longer, partly because it can dry out. Follow the instructions on the pack of your particular loaf too.
Read the label on each type of bread you actually buy, even if you’ve bought it before. PLUS notes that ingredients and allergen information can change; an earlier online product description is no substitute for checking the label on the pack you receive.
No, that mention doesn’t give you a fixed iodine value for a specific loaf. Check the ingredients of the product you’ve chosen and ask the manufacturer for product-specific information if the amount of iodine is relevant to your choice.
