Who is this choice important for?

Hosts whose guests prefer different types of bread

If not everyone wants the same bread, serving a white and a wholemeal option gives guests a choice without limiting everyone to one type.

Hosts who are also mindful of fibre

If you want to offer a wholemeal option, check how the bread is labelled rather than relying on its colour. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour.

Hosts who need to consider allergens

If guests need to avoid certain ingredients, it’s important to check the label on every loaf. The Netherlands Nutrition Centre points out that allergens must be clearly listed on the label.

What should you look for when choosing?

White bread

Choose it when: You want to offer a light bread option to guests who aren’t expecting a distinctly wholemeal loaf.

Consider: According to the Netherlands Nutrition Centre, wholemeal bread contains more fibre than white bread, so white bread alone won’t cater to that different preference.

Brown or mixed bread

Choose it when: A loaf made with both wholemeal flour and white flour may suit you if you’re looking for something between white and wholemeal bread.

Consider: A loaf isn’t automatically wholemeal just because it’s brown or has ‘brown’ in its name.

Wholemeal bread

Choose it when: Pick a loaf labelled as wholemeal if you want to offer your guests a bread option with more fibre.

Consider: If your guests mainly prefer white bread, offering a second type gives them more choice than serving only wholemeal bread.

What to consider What to check when buying Who is this most important for?
Choice for different tastes Pair a white or light loaf with one labelled as wholemeal; consider brown bread separately as a middle-ground option. I want guests with different bread preferences to have something to choose from, without buying lots of different types. Around 50% of consumers would make this freedom of choice their main consideration.
Fibre and ingredients Check for the wholemeal label and, if needed, compare the fibre content per 100 g on the packaging. I want to serve my guests a clearly recognisable wholemeal option alongside white bread. Around 30% of consumers would focus mainly on this.
Allergens and quantity Read the allergen information for each product and choose the number of loaves to suit your guests; also check whether half loaves are available. I need to choose bread that meets the stated allergen requirements without buying more than the buffet needs. For around 20% of consumers, this would be their main concern.

Common mistakes

  • Mistaking brown or multigrain bread for wholemeal

    A brown colour or multigrain label doesn’t mean that a loaf is entirely wholemeal. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour.

    If you want a wholemeal option, look for the wholemeal label and check the ingredients list for mixed-flour bread.

  • Serving ordinary bread to someone who needs to eat gluten-free

    Ordinary wheat bread isn’t a gluten-free alternative. What’s more, crumbs from other loaves could end up on a separate product at a buffet.

    Ask about any allergen requirements in advance. If needed, choose a product clearly labelled as gluten-free and keep it separate from ordinary bread and crumbs.

  • Buying several whole loaves for a small buffet

    Offering different types gives guests a choice, but you could also end up with a lot of leftover bread.

    Choose the quantity to suit the number of guests, consider half loaves if available, and follow the storage instructions on the packaging.

Shops to explore

Albert Heijn

Albert Heijn features different types of bread in its online range. The product information for AH Zoutarm bruin lists ingredients including wholemeal wheat flour and wheat flour.

  • The ingredients list for this variety can help you assess a mixed-flour loaf.
  • Don’t use the ingredients of one variety as a guide to other loaves; always check the label on the product you choose.

Jumbo

Jumbo’s online bread category includes white, brown, wholemeal and multigrain bread.

  • You can compare different types of bread for a buffet catering to a range of preferences.
  • Check the product information and availability at your chosen shop or for your delivery.

Lidl

Lidl Netherlands highlights wholemeal products, including bread, on its website.

  • The wholemeal label is a useful starting point if you’re looking specifically for this type of bread.
  • For a specific purchase, check which loaves are available at your local shop.

ALDI

In its information about freshly baked bread, ALDI Netherlands lists both white and wholemeal bread.

  • Both types of bread work well as two different buffet options.
  • Check which products are available at each branch and read the label on the variety you choose.

PLUS

PLUS features wholemeal bread online and describes different types of bread in its Korenlanders range.

  • You can search specifically for wholemeal bread as well as looking at other types.
  • The name of a range doesn’t tell you the ingredients of an individual loaf; check the packaging.

Dirk

Dirk’s online bread selection includes white, wholemeal, multigrain and sourdough bread.

  • The selection gives you a starting point for comparing several types of bread for your buffet.
  • Before you decide, read the latest product information and check availability at your local branch.

Bread options for your Joybuy buffet

These products offer different options for your bread table: a white baguette, wholemeal flatbread, rye bread and round loaves made with a blend of flours. For the round loaves, look beyond the English product name: the listed ingredients include both wholemeal wheat flour and wheat flour.

Souq Lebanese Bread Whole Wheat, pack of 6 flatbreads

Souq Lebanese Bread Whole Wheat, 6 pieces

A wholemeal flatbread option for a buffet with dips. The pack contains six pieces and weighs 330 g; the product description lists wholemeal wheat. Contains wheat and gluten. If you have allergies, also check the packaging for possible traces of soya and milk.

View at Joybuy
G'woon White Rustic Baguette, 250 g

G'woon White Rustic Baguette, 250 g

A white baguette to serve alongside other bread if you want a white option on the buffet too. The description lists wheat flour, sourdough and iodised salt. Contains wheat; if you have relevant allergies, check the packaging for possible traces of sesame, lupin, mustard and nuts.

View at Joybuy
TastyBasics Rye Bread, pack of 9 pieces

TastyBasics Rye Bread, 9 pieces

Rye bread as a separate buffet option alongside white bread. The product description lists wholegrain rye and 9,6 g of fibre per 100 g. Contains rye and gluten; if you have allergies, also check the packaging for possible traces of sesame, milk and nuts.

View at Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, two 550 g loaves

Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g

Two round bake-off loaves for anyone wanting to serve a mixed-flour bread on the buffet. The listed ingredients include both wholemeal wheat flour and wheat flour, so the name alone doesn’t mean the bread is entirely wholemeal. Allow time to defrost, bake and cool before serving. Contains wheat and gluten.

View at Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, one 550 g loaf

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

One round bake-off loaf if you need less of this mixed-flour bread. The listed ingredients include both wholemeal wheat flour and wheat flour. Check the instructions on the packaging before baking: the product information gives different baking times. Contains wheat and gluten.

View at Joybuy

Frequently asked questions

Is brown bread the same as wholemeal bread?

No. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour, while brown bread can combine wholemeal flour and white flour. Look for the wholemeal label if you specifically want to serve bread made entirely from wholemeal flour.

Can I serve ordinary brown or wholemeal wheat bread to a guest who needs to eat gluten-free?

No. Ordinary wheat bread isn’t gluten-free, whether it’s white, brown or wholemeal. Choose an alternative clearly labelled as gluten-free and keep it separate from ordinary bread and crumbs when serving.

Can I still buy bread on Boxing Day 2026?

That depends on the branch and availability on 26 December 2026. Check the chosen retailer’s official information shortly beforehand; if you need a specific type of bread, plan your purchase in advance.