For hosts who want to bake just before serving
You want to serve warm croissants and have an oven or air fryer available at the time. Part-baked croissants need less shaping than croissant dough, but they still take up space while they bake.
For a Boxing Day buffet, you can serve fresh croissants as they are, bake part-baked croissants shortly before serving, buy frozen croissants in advance or use croissant dough to choose your own shapes and fillings. Choose based on your oven space and preparation time, and check the storage instructions, allergens and availability around the festive period for the option you select.
You want to serve warm croissants and have an oven or air fryer available at the time. Part-baked croissants need less shaping than croissant dough, but they still take up space while they bake.
You’re organising a buffet for several guests and want to get your shopping done early. Frozen croissants are a good option if you have enough freezer space and include baking time in your serving schedule.
You want to be able to tell guests which allergens a croissant contains, or check whether iodised salt has been used. Make sure you check the details for the exact product you’re serving, including unpackaged croissants.
Choose these: if you want to put croissants on the buffet without a baking session.
Bear in mind: you have less control over when they come out of the oven; ask for allergen information if they’re unpackaged.
Choose these: if you want to finish baking them shortly before serving, without shaping the dough yourself.
Bear in mind: you’ll need oven or air fryer space just before the buffet.
Choose these: if you want to shop in advance and bake them on the day.
Bear in mind: you’ll need freezer space and should follow the preparation instructions on the pack you choose.
Choose this: if you want to decide on the shapes or sweet and savoury fillings yourself.
Bear in mind: you’ll need time to shape and bake the dough; PLUS gives a baking time of around 15–20 minutes for its butter croissant dough.
| What to consider | What to check when buying | Who it matters most to |
|---|---|---|
| How you’ll serve them | Check the product format, preparation method and listed ingredients. A description such as ‘luxury’ doesn’t tell you how it tastes. | I want to serve warm croissants and care more about when they’re served than keeping preparation to a minimum. This serving experience comes first for around 37% of consumers. |
| Oven space and timing | Count how many croissants fit in your oven or air fryer at once, and follow the instructions for the product you choose. | When I’m hosting several guests, I want to plan baking batches without holding up the buffet. Around 27% of consumers give this planning top priority. |
| Allergens and ingredients | Read the label on the exact pack or ask for product information if the croissants are unpackaged. Check separately for iodised salt if it matters to your choice. | When I serve croissants to guests, I want to know which ingredients and allergens they contain. This is the main consideration for around 18% of consumers. |
| Portions and preparation | Compare the number of croissants and portion size with your guest list, and decide how much shaping or baking you want to do. | I want to serve suitable portions without taking on more preparation than necessary. This is the main consideration for around 18% of consumers. |
A ‘luxury’ label or a mention of butter doesn’t mean a product has won a taste comparison. The product format and preparation method also affect how much work you’ll have to do on the day.
Compare the ingredients, size and preparation method of the options you’re considering. Trying a batch in advance can help you work out your serving schedule.
A short baking time on the pack doesn’t mean all the croissants will fit in the oven at once. For example, PLUS gives a baking time of 4–6 minutes at 200 °C for its part-baked butter croissants, compared with around 15–20 minutes for its croissant dough.
Count how many croissants you can bake in each batch and plan the order before deciding how many you want to bake yourself.
Even with unpackaged croissants, you need to know which ingredients may be relevant to your guests. The label on a similar packaged product isn’t a substitute.
Ask the seller for allergen information about the product you’re buying and have it available at the buffet.
According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So you can’t tell which salt has been used just from the word ‘croissant’.
Check the ingredients list for iodised salt or baker’s salt, or ask the seller if the product is unpackaged.
A brand to consider if you want to bake butter croissants or prepare them from frozen.
A brand with several croissant products for baking at home in the range shown by Jumbo.
Albert Heijn’s own brand offers both a fresh luxury butter croissant and butter croissants in its frozen range.
The own-brand range includes both part-baked butter croissants and butter croissant dough to shape yourself.
Dirk’s own brand offers butter croissants to bake at home.
No. According to the Voedingscentrum, bakers don’t always use baker’s salt. PLUS lists iodised salt for its part-baked butter croissants, but check the label or ask the seller about other products.
Check the information for every product you’re serving, not just for a similar croissant. PLUS lists wheat, spelt and milk among the ingredients in its part-baked butter croissants, which may also contain rye, barley and oats. According to the Dutch Food and Consumer Product Safety Authority, allergen information for prepacked foods appears on the label. For unpackaged croissants, ask the seller for product information.
Yes. Frozen croissants are an option if you have enough freezer space and follow the storage instructions. Fresh croissant dough needs different planning: PLUS says its butter croissant dough should be stored at a maximum of 7 °C and used immediately after opening. Also check the use-by date on the pack you buy.
It depends on the product you choose. PLUS gives a baking time of 4–6 minutes at 200 °C in the oven or 4 minutes at 180 °C in the air fryer for its part-baked butter croissants. For its croissant dough, PLUS gives a baking time of around 15–20 minutes. Follow the instructions on the pack for other products.