For a Boxing Day buffet catering for different preferences, you could serve regular wholemeal breakfast cake alongside a wholemeal version with no added sugars. Compare the nutritional information per 100 g and keep the packaging by the buffet: the no-added-sugars version reviewed contains xylitol, which carries a warning about excessive consumption, and allergen information varies by product.
If your guests have different preferences, you can serve regular wholemeal breakfast cake and a no-added-sugars version separately. Leave the packaging beside each one so guests can choose for themselves.
For this choice, the nutritional values per 100 g are more useful than the ‘wholemeal’ label alone. For a no-added-sugars version, also check which sweetener it contains and what warning appears on the packaging.
They need access to the information for the exact breakfast cake being served. The wholemeal versions reviewed list rye or cereals containing gluten, among other ingredients; additional allergen information can vary between versions.
First, decide which differences matter to your guests. Then compare the packaging for each product rather than treating all wholemeal breakfast cakes as the same choice.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Fibre and sugars | Compare fibre and ‘of which sugars’ per 100 g; if sweeteners are used, check the ingredients and warnings too. | If I’m keeping an eye on fibre and sugars, I want to see how the options differ. Around 46% of consumers prioritise this nutritional profile. |
| A familiar choice and easy serving | Check whether the cake is sliced and how many slices or portions the packaging says it contains. | For guests with different tastes, I want to be able to put out a familiar breakfast cake without having to slice it during the buffet. A familiar choice and easy serving are priorities for around 36% of consumers. |
| Ingredients and allergens | Read the allergen information for the specific product and keep it available by the buffet. | If a guest needs to avoid certain ingredients, I want to know which cake is suitable before serving it. For around 18% of consumers, this is their main concern. |
Choosing bread and choosing breakfast cake are not the same thing. The wholemeal breakfast cakes reviewed use wholemeal rye flour; the label does not mean that white and wholemeal wheat bread are combined in one product.
If you want to serve both types of bread, choose them separately. Compare breakfast cake options based on their own ingredients and nutritional information.
According to Peijnenburg, Peijnenburg Wholemeal with no added sugars contains xylitol. The product information warns that excessive consumption may have a laxative effect.
Put the original packaging beside this option so guests can also see the sweetener and warning.
At a buffet, the same person may not always be available to answer questions. The products reviewed also differ in their ingredients and any additional allergen information.
Keep the packaging beside the cake or provide a complete, product-specific ingredient card. The Netherlands Food and Consumer Product Safety Authority stresses that allergens must be clearly identified on the label.
Peijnenburg offers a regular sliced wholemeal breakfast cake and a sliced wholemeal version with no added sugars. Both weigh 345 g and contain 12 slices.
Jumbo Wholemeal Breakfast Cake comes in a 280 g pack, which Jumbo says contains around 11 portions.
On 7 October 2026, Lidl listed a 485 g sliced wholemeal breakfast cake as a shop product.
Albert Heijn lists its own wholemeal breakfast cake and Peijnenburg wholemeal products as separate options.
PLUS lists product information for Peijnenburg Wholemeal with no added sugars in a 345 g pack.
These products give you a sliced wholemeal breakfast cake and another breakfast cake option to compare for your buffet. Don’t judge the second option by its name as a product with no added sugars; check the ingredients and nutritional information on the packaging instead.
Image unavailable
A sliced wholemeal option for your buffet, in a 485 g pack. Check the number of slices and the ingredients and allergen information on the current packaging before serving.
Image unavailable
A 250 g breakfast cake option to consider alongside the sliced wholemeal choice. Check the ingredients and nutritional information on the packaging before offering this to guests as a no-added-sugars option.
No. According to Peijnenburg, Wholemeal Sliced contains 39 g of sugars per 100 g, while the wholemeal version with no added sugars contains 4,9 g per 100 g. Check the nutritional information per 100 g for the cake you plan to serve.
Don’t assume they’re suitable: the products reviewed list rye or cereals containing gluten. Check the ingredients and any specific labelling for the exact product you’re serving.
According to the product information, this Peijnenburg version still contains 4,9 g of sugars per 100 g and uses xylitol as a sweetener. The packaging warns of a possible laxative effect if consumed excessively; keep this information visible beside the buffet.
Follow the storage advice and use-by date on the packaging of the breakfast cake you choose. For the Peijnenburg version listed by PLUS, PLUS recommends storing it in a cool, dry place away from light and, once opened, preferably in a sealed container or tin.
