What should you look for in a box of chocolates?
If you need a box of chocolates for your weekly shop, first decide what matters most to the recipient or for the occasion. If you’re actually looking for aniseed sprinkles to put on bread, don’t choose a box of chocolates based on these features.
| What to consider |
What to check |
Who it matters to |
| Ingredients and allergens |
Read the ingredients, allergen information and any warnings on the packaging of the product you choose. |
If I’m buying a box for someone with an allergy, I want to know exactly what’s in it first. This is the top priority for around 33% of consumers. |
| Giving as a gift and sharing |
Check the number of pieces, the different flavours and whether the chocolates are individually wrapped. |
For a visit or a group, I want people to be able to help themselves without having to divide up the box first. Around 27% of consumers put ease of sharing first. |
| Quantity and product type |
Compare the net weight and, where stated, the number of pieces; distinguish between an assortment, chocolates and pralines. |
If the box is for more than one occasion, I want to know how much it contains and what kind of chocolate I’m buying. Around 27% of consumers put the contents first. |
| Taking it with you and storage |
Check the best-before date and storage instructions on the box, especially if you’re not giving it straight away. |
If I’m taking the box along while doing the shopping and storing it afterwards, I want to be able to keep it according to the label. For around 13% of consumers, this is their first consideration. |
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Frequently asked questions
Are aniseed sprinkles the same as a box of chocolates?
No. Albert Heijn lists De Ruijter Muisjes in the aniseed sprinkles category, while Jumbo lists Feest Muisjes under breakfast and bread toppings. If you’re looking for something to give as a gift or share, look specifically for boxes of chocolates.
Are merci gift boxes handy for sharing?
According to Albert Heijn, the 400 g merci gift box contains 32 individually wrapped little bars, so everyone can help themselves. If anyone has an allergy, always check the ingredients and warnings on the packaging you choose.
Where can I find allergen information for a box of chocolates?
Check the label on the box you’re buying. Your Europe lists ingredients and allergens as part of the labelling information for prepacked foods in the EU; also check the packaging for any warnings.
How should I store a box of chocolates until I give it as a gift?
Follow the storage instructions on the specific packaging. For Belchic 350 g cream pralines, PLUS advises storing them in a cool, dry place at 14–18 °C.
Is a box of chocolates shown on a product page also available at my shop?
Not necessarily. Albert Heijn lists the 385 g Celebrations Assortment Mix as discontinued, while availability at PLUS may depend on which shop you choose. So check your local shop or delivery area before completing your shopping.