If you want to give each visitor exactly one biscuit, choose packaging that contains individually wrapped biscuits. Packs containing two biscuits or several mini biscuits are suitable when the whole pack is the portion you intend to hand out. Also check the current label for allergens and use-by information. If you’re selling from a stall, you’ll also need to follow food safety practices and check the requirements for your location.
If you want to avoid using an open bowl, decide in advance what you’ll give each visitor. An individually wrapped biscuit counts as one serving; with a 2-pack, you give out two biscuits at once. Listings from Albert Heijn and Jumbo show that Lotus Biscoff is available in both packaging formats.
Visitors need to be able to check which allergens are relevant to them before accepting or buying a biscuit. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked products is shown on the label. So keep the current packaging available at the point of service.
If you’re selling biscuits from a stall or van, there’s more to consider than choosing suitable portion packaging. The Netherlands Food and Consumer Product Safety Authority sets out rules for selling and storing food safely and hygienically at events. Business.gov.nl also mentions a pitch permit for selling from a stall or van on or beside a public road. Check with the event organiser and your local council to find out which requirements apply to your location.
First decide whether you want to give each visitor one biscuit or one sealed pack. Then compare the label information and the number of servings in each pack.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Handing them out quickly | Check whether the biscuits are individually wrapped or packed in bags containing several biscuits. Count the servings, not just the biscuits. | If I want to give each visitor exactly one serving quickly, I don’t want to have to handle loose biscuits. Around 42% of consumers prioritise ease of serving. |
| Allergen information | Read the current label and make sure visitors can check the information before accepting a biscuit. | When visitors need to decide for themselves whether a biscuit is suitable for them, I want to be able to show them the product packaging. For around 33% of consumers, allergen information is the most important factor. |
| Choosing the right portion | Compare the number of bags, the contents of each bag and the stated serving size. | A duo portion or a bag of mini biscuits may suit my event better than a single biscuit. Around 25% of consumers prioritise this choice of portion size. |
The Lotus Biscoff snack packs listed by Albert Heijn and Jumbo contain bags of two biscuits. So one bag per visitor means two biscuits per person.
Plan according to the number of sealed bags you want to hand out. If you intend to give each visitor one biscuit, choose packaging with individually wrapped biscuits.
A flavour or dietary description doesn’t tell you which allergens are listed on the current label. Visitors may need this information before accepting a biscuit.
Read the label on the packaging you’ll actually be handing out, and make sure it’s available at the point of service.
For sales at events, the Netherlands Food and Consumer Product Safety Authority requires food to be sold and stored safely and hygienically. Business.gov.nl also mentions a pitch permit for selling from a stall or van on or beside a public road.
Before buying stock, ask the organiser and the relevant local council which requirements apply to your location and how you plan to sell.
Listings from Albert Heijn and Jumbo show packs containing eight or ten bags of two biscuits each. Albert Heijn also lists a pack of 300 individually wrapped biscuits.
Albert Heijn describes a 200 g pack of Smoeltjes Speculaasjes containing eight treat bags. This means the serving unit is a sealed bag, not an individual biscuit.
These biscuits are worth considering if you want to hand out sealed bags or portion packs. For each product, compare the number of packed portions and check whether the contents of each portion suit your plans.
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For giving each visitor one sealed bag. Before buying, check how many biscuits each bag contains and read the current allergen label.
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For anyone who wants to count out sealed portion packs in advance. Check how many biscuits each pack contains and refer to the current label for allergen information.
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An option if a duo portion suits your event better than one biscuit per visitor. Check the number of individual portions on the pack and read the current allergen label.
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For handing out mini biscuits in sealed portions, provided the individual packs suit your plans. Check how many servings the pack contains and refer to the current allergen label.
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For giving each visitor one sealed snack pack. Check the contents of each individual pack and read the current label before choosing the portion.
According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked biscuits is shown on the label. Keep the current packaging available so visitors can check the information before accepting or buying a biscuit.
No. A vegan label doesn’t tell you which allergens a biscuit contains. Check the specific allergen information on the label for the product in question; don’t assume it’s suitable based on its dietary label.
For selling from a stall or van on or beside a public road, Business.gov.nl mentions a pitch permit. Ask the relevant local council and festival organiser which permissions and location requirements apply to your stall.
Yes. The Netherlands Food and Consumer Product Safety Authority states that food and drink must be sold and stored safely and hygienically at markets and events. Sealed portion packs don’t replace the need to handle food responsibly.
