If you want to give each visitor one biscuit, choose a pack that clearly states how many biscuits are individually wrapped, and check that you can order it. For a smaller giveaway, bags containing two biscuits may work, but count the bags as giveaway portions, not the individual biscuits. Before handing them out, check the ingredients and allergen information on the label, and make sure you have somewhere for the empty wrappers.
If you want to give each visitor one biscuit, it helps to have a countable number of sealed portions. Albert Heijn described a Lotus pack containing 300 individually wrapped biscuits, but the product page also stated that the item was not in its range. Only plan around this size once a supplier has confirmed delivery.
For a smaller giveaway, bags containing two biscuits are one option. Albert Heijn lists eight bags in the Lotus Biscoff snack pack; Jumbo lists ten bags in the Lotus Biscoff XL 2P x 10. In both cases, one sealed bag is one giveaway portion.
If visitors may ask about ingredients, you’ll need the packaging for the biscuits you’ve actually bought. Albert Heijn and Jumbo’s product information lists wheat and soya for the Biscoff varieties mentioned; check the label again before handing them out.
First, work out how many sealed portions you need and whether you want to give each visitor one or two biscuits. Then check the label, how you’ll transport them to the festival, and how you’ll dispose of the wrappers.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Number of giveaway portions | Count the sealed bags or individually wrapped biscuits; for bags, also check how many biscuits they contain. | If I want to give each visitor one portion quickly, the number of sealed units needs to match the expected footfall. For around 36% of consumers, this would be the main consideration. |
| Allergen information | Read the ingredients and allergen information on the physical packaging, even if you’ve already looked at the product online. | If visitors ask about allergens, I want to be able to refer to the label on the exact biscuits I’m handing out. For around 29% of consumers, this would be the main consideration. |
| Sealed portions | Check the portion packaging, best-before date and storage instructions for the product you choose. | I’m buying the biscuits in advance and taking them to the stall later, so I want to keep them sealed until I hand them out. This would be the top priority for around 21% of consumers. |
| Clearing up wrappers | Match the number of individual wrappers to the bins available and the organiser’s instructions. | After handing out the biscuits, I want to avoid wrappers being left around the stall. For around 14% of consumers, clearing up would matter more than the other selection criteria. |
The Lotus Biscoff snack pack at Albert Heijn contains eight bags, each with two biscuits; the XL 2P x 10 at Jumbo contains ten bags, each with two XL biscuits. So 16 or 20 biscuits don’t mean the same number of separate giveaways.
Decide in advance how many sealed bags each visitor will receive, then use that figure to work out how many packs you need.
Albert Heijn’s product page described 300 individually wrapped Lotus biscuits, but also stated that the item was not in its range.
Confirm the supplier, availability and quantity you need before including this size in your giveaway plan.
A familiar brand or type of biscuit doesn’t tell visitors which allergens are listed on the pack you’ve bought. According to Albert Heijn and Jumbo, the Biscoff varieties mentioned list wheat and soya, among other ingredients.
Read the label on the pack you’ve actually bought, and don’t promise that it’s suitable for someone with an allergy without checking first.
Individually wrapped portions leave loose wrappers behind once they’ve been handed out. A statement about packaging materials doesn’t, by itself, tell you how waste is collected at the festival.
Put bins by the serving point and follow the organiser’s waste disposal instructions.
Worth considering if you want to hand out speculoos biscuits and choose between different sealed portion sizes.
A shop to consider for the Lotus Biscoff snack pack and a larger, individually wrapped Lotus option.
A shop to consider for Lotus Biscoff XL 2P x 10 if two XL biscuits can count as one giveaway portion.
A shop to consider for other types of biscuits in sealed portions, if you’re not set on speculoos.
Lidl features giveaway biscuits and a Sondey biscuit assortment as options to browse in store.
You can look at these packs for a smaller giveaway or as part of a larger purchase. For each product, check the packaging to see how many sealed portions you can actually hand out.
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An option to consider for a small stall. Check the packaging to see how many sealed portions you can hand out and how many biscuits each portion contains.
Pack size: 200 g. Before handing them out, also check the current label for ingredients and allergens.
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With two individual packs, this is best considered for a limited number of giveaways. If you want to give each visitor a set amount, check how many biscuits each pack contains.
Pack size: 97 g. Check the label on the pack you buy for ingredients and allergens.
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Consider this product if you want to hand out sealed portions. Before planning for visitor numbers, check the packaging to see how many individual portions this variety contains and how many biscuits you want to give each visitor.
Pack size: 150 g. Check the physical label for ingredients and allergens.
Not if giving each visitor two biscuits also works for your giveaway plan. However, individually wrapped biscuits make it easy to count out one biscuit per giveaway. Albert Heijn described a Lotus pack containing 300 individually wrapped biscuits, while each of the Biscoff bags mentioned contains two biscuits. Confirm a supplier before relying on the 300-piece pack.
Check all the allergens listed on the label of the pack you’ve bought that may be relevant to your visitors. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on labels for prepacked foods; according to their shop pages, the Lotus Biscoff snack pack and XL variety mentioned list wheat and soya, among other ingredients.
Use online product information to help you shortlist options, but check the label on the pack you’ve bought before handing the biscuits out. Albert Heijn warns that product information, including ingredients and allergen information, may change.
As well as checking the labels, find out what requirements the organiser has for your giveaway or sales setup. If you’re selling biscuits or using a caterer, check in advance which local arrangements apply at the event. Don’t assume the requirements are the same for every stall.
