Who is this relevant to?

Shoppers looking for Fairtrade cocoa

You want a biscuit to enjoy on the go and are looking for a Fairtrade logo or an explicit Fairtrade cocoa claim on the packaging. A retailer’s general sustainability statement is not the same as a label on the product you choose.

Shoppers looking for a handy portion

You want packaging that fits in your bag and would like to know how many biscuits you have to open at once. For example, the Verkade Lange Nekken described by Albert Heijn are individually wrapped in pairs.

Shoppers who check labels carefully

You want to check the ingredients, nutrition information and allergens for the exact variety before choosing a biscuit to take with you.

What should you look for?

If cocoa is your main priority, start by checking for a Fairtrade label. Then see whether the packaging suits when you plan to eat it, and read the nutrition information and ingredients for the variety you’ve chosen.

What to consider What to check before buying Who it matters most to
Fairtrade cocoa Look for the Fairtrade logo or an explicit cocoa claim on the packaging. If there’s a logo on a white background, check which ingredient is certified; Milieu Centraal distinguishes this from certification of the whole product. I want a biscuit to enjoy on the go, but I’ll only choose one once I know whether the cocoa is Fairtrade. This check comes first for around 38% of consumers.
Easy to take with you Check the pack size and whether the biscuits are individually wrapped or packed in pairs. If I’m only taking some of the pack with me, I don’t want to have to open the rest straight away. Around 31% of consumers prioritise this kind of portioning.
Nutrition information and allergens Compare sugars, saturates and fibre per 100 g and, where given, per portion. Read the ingredients list and any allergen warnings. Before taking a biscuit as a quick breakfast, I want to know what’s in my portion and which ingredients it contains. For around 31% of consumers, checking the label is the first thing they consider.

Common mistakes

  • Assuming a retailer’s policy means every biscuit has a Fairtrade label

    Albert Heijn, Lidl and ALDI refer to various cocoa certifications across their ranges or own-brand products. That doesn’t mean the biscuit you choose specifically contains Fairtrade cocoa.

    Use the retailer’s policy to help you find products, but check the Fairtrade logo or cocoa claim on the packaging of the exact biscuit you’re buying.

  • Confusing Fairtrade with nutritional value

    A Fairtrade label doesn’t tell you how much sugar, fat or fibre a biscuit contains. The certification doesn’t tell you the portion size either.

    Check the nutrition information per 100 g and, if provided, per portion before deciding what to take with you.

  • Skipping the ingredients label because the packaging is convenient

    Individually wrapped portions don’t change the ingredients in the biscuit. The Netherlands Food and Consumer Product Safety Authority says allergens must be listed in the ingredients list of prepacked foods.

    Check the highlighted allergens and any warnings on the packaging of the variety you’re buying.

Brands and retailers to consider

Lotus Biscoff

Lotus describes its standard Biscoff Cookie as a crunchy biscuit with a caramelised flavour.

  • An option to compare if Fairtrade cocoa isn’t a must for you.
  • The cocoa certification Lotus mentions for other product ranges doesn’t mean the standard Biscoff Cookie carries a Fairtrade cocoa claim.

Albert Heijn

Albert Heijn says that the cocoa in its own-brand products is Rainforest Alliance- or Fairtrade-certified.

  • The product page for Verkade Lange Nekken states that it contains Fairtrade cocoa and is wrapped in pairs.
  • The own-brand policy doesn’t determine which label appears on a biscuit from another brand, so check the packaging of the product you choose.

Jumbo

At Jumbo, you can compare chocolate biscuits and check the packaging of the product you’re considering.

  • Compare pack sizes and product labels when looking for a biscuit to take with you.
  • Being listed in the chocolate biscuit category doesn’t prove that an individual product contains Fairtrade cocoa.

Lidl

Lidl says that the cocoa in its own-brand products comes from certified farming, including Fairtrade, Rainforest Alliance or organic sources.

  • Its cocoa policy can help you search within the own-brand range.
  • You’ll need to check the packaging to see which certification applies to an individual biscuit.

ALDI

ALDI says that the cocoa in its products is Fairtrade-, Rainforest Alliance- or EU organic-certified.

  • The retailer’s policy gives you a starting point when looking for cocoa certification.
  • If you’re specifically looking for Fairtrade cocoa, the packaging of the biscuit you choose is what matters.

Biscuits on the go at Joybuy

This selection is suited to taking a biscuit with you in smaller portions. If Fairtrade cocoa is a must for you, check the packaging to see whether the Fairtrade label applies specifically to the cocoa.

Verkade Long Necks, 10 biscuits

Verkade Long Necks, 10 biscuits

A biscuit to take with you; the product information says they’re wrapped in pairs.

Check the packaging to see whether the Fairtrade label applies specifically to the cocoa. Also read the nutrition information and allergen details for this variety.

View at Joybuy

Frequently asked questions

Does a biscuit with a Fairtrade logo have Fairtrade certification for the whole product?

Not always. According to Milieu Centraal, a Fairtrade logo on a white background means an ingredient is Fairtrade-certified; it doesn’t automatically mean the whole biscuit is. Check the packaging to see which ingredient the label applies to.

Is a Fairtrade chocolate biscuit a complete breakfast on its own?

You can’t tell from the Fairtrade label. Compare the portion size and nutrition information for the biscuit. The Netherlands Nutrition Centre points out that biscuits and cakes are often high in calories and low in nutrients such as fibre, vitamins and minerals.

Where can I find the allergens in a packaged biscuit?

Read the ingredients list for the exact variety. The Netherlands Food and Consumer Product Safety Authority says allergens must be listed there; also check for any warnings on the packaging.