Which packaging works best for you?

For stallholders serving customers quickly

If you hand out a biscuit with a coffee or an order, pre-portioned packs can make serving easier. Lotus Bakeries, for example, lists a box of 300 individually wrapped Biscoff biscuits. Jumbo also lists a retail pack with ten bags, each containing two XL biscuits.

For stallholders stocking up for a busy spell

If you want to work out in advance how many portions you can serve, compare both the net weight and the stated number of portions. Jumbo lists around 2 × 27 portions for the McVitie's multipack of 2 × 400 g. This is a different pack from a single 400 g pack.

For stallholders who want to offer a small selection

If you want to offer a few types of biscuits alongside oliebollen, first decide which ones you actually plan to serve. ALDI lists Biscotto packs by weight or number of biscuits, while Lidl offers a range of biscuits under its Sondey brand. Check the specific product and the range at the branch where you plan to shop.

What should you look for when buying?

First decide whether you’ll hand out sealed portions or serve biscuits from an opened pack. Then compare the usable quantity and check what product information you need to provide to customers for that way of selling.

What to considerWhat to check before buyingWho it matters to
Serving each customer Check whether the biscuits are individually wrapped and how many portions the pack contains. If I want to hand out a set portion with every order, I don’t want to have to divide biscuits from an open pack on the spot. Around 33% of consumers prioritise this serving need.
Quantity and stock Compare the net weight and the stated number of biscuits or portions; use the same pricing measure for comparable products. For a busy selling period, I want to know how many portions I can prepare without judging by pack size alone. Around 27% of consumers prioritise this stocking need.
Allergens and how you sell Check the label on the exact product and decide how you’ll provide allergen information if you offer biscuits unwrapped. If I offer loose biscuits, I want customers to be able to find out about any allergens before buying. Around 27% of consumers prioritise this information need.
Variety and availability Choose the types of biscuits you want and check the packaging and availability at the branch where you plan to shop. If I want to offer more than one type of biscuit, I want to limit the choice to products I can actually buy. Around 13% of consumers place the greatest importance on this choice of range.

Common mistakes

  • Assuming a large pack contains individual portions

    A multipack containing lots of biscuits doesn’t necessarily mean they’re individually wrapped. Lotus Bakeries specifically lists 300 individually wrapped biscuits in its professional Biscoff box.

    Compare the number of biscuits or portions and the type of packaging with how you want to hand them out to customers.

  • Relying only on the original label when selling biscuits loose

    If customers are offered unwrapped biscuits, they must be able to get information about any allergens they contain. The Netherlands Food and Consumer Product Safety Authority sets out requirements for this that differ from the labelling rules for prepacked products.

    Keep the information for the exact product and decide before selling how customers will get the required allergen information for unwrapped biscuits.

  • Comparing only the pack price

    A 400 g pack and a multipack of 2 × 400 g contain different quantities. The stated number of portions may also vary.

    Compare similar biscuits by net weight and usable portions, as well as by price per kilo at the time of purchase.

  • Counting on one discount-store product

    ALDI directs customers to its stores for the Biscotto biscuits mentioned, while Lidl lists Sondey Speculoos as available in store. That makes it important to check local availability when planning your stock.

    Shortly before buying, check availability, the exact pack and its label at the branch where you plan to shop.

Brands to compare

Lotus Biscoff

Worth considering if you want to hand out pre-portioned speculoos biscuits.

  • Lotus Bakeries lists a professional box of 300 individually wrapped biscuits; Jumbo lists a retail pack with ten bags of two XL biscuits.
  • These packs contain different quantities and numbers of portions. Check the ingredients and allergens for the variant you choose; Jumbo lists wheat and soya for the XL variant.

McVitie's

A brand to compare if you’re looking for a larger quantity of digestive biscuits.

  • Jumbo lists a multipack of 2 × 400 g, with around 2 × 27 portions, for McVitie's Digestives Original.
  • A single 400 g pack is not the same as this multipack. The multipack listed by Jumbo contains wheat and may contain milk.

AH

Albert Heijn’s own brand offers packs you can compare by weight and number of portions.

  • Albert Heijn lists AH Digestive biscuits in a 400 g pack and AH Marie biscuits in a 400 g pack divided into 2 × 200 g.
  • Check the allergens for the exact product and seal an opened pack according to the storage instructions.

Jumbo

Jumbo’s own-brand 400 g pack of digestive biscuits is another option to compare.

  • Jumbo lists around 27 portions in its 400 g Krokante Digestive Biscuit pack.
  • According to Jumbo, this product contains wheat and cereals containing gluten. Follow the storage instructions on the pack after opening.

Sondey

Lidl’s own brand is worth considering if you want to look at different types of biscuits and cookies.

  • Lidl describes a range of different biscuits under the Sondey brand, including vegan options.
  • Don’t assume a product’s nutritional or allergen characteristics from the brand name. Check the label on the variant you choose and what’s available at your branch.

Biscotto

ALDI’s own brand offers packs labelled with either the weight or number of biscuits.

  • ALDI lists 400 g packs of Sprenkeltjes with around 30 biscuits and 380 g packs of jodekoeken or coffee biscuits with around 20 biscuits.
  • Check which variant is available at your branch and read the label on the pack you buy.

Biscuits and syrup waffles on Joybuy

This selection includes biscuits for serving a set number of portions and larger packs to serve from yourself. The syrup waffles are a different kind of treat from biscuits, so choose the packaging that suits your stall.

Hellema Smoeltjes Speculaas, 8 pieces, 200 g

Hellema Smoeltjes Speculaas, 8 stuks, 200 g

If you’re buying a set number of speculoos biscuits, this pack states that it contains 8 pieces and weighs 200 g. Check that the packaging suits how you plan to serve them; the number of pieces alone doesn’t mean that each biscuit is individually wrapped.

View on Joybuy
FESTIVAL Vanilla Flavour Cookies, 403 g

FESTIVAL Vanilla Flavour Cookies, 403 g

Individually wrapped biscuits can be handy if you’re serving customers one portion at a time. This is a 403 g pack; before buying, check how many biscuits and individual portions it contains, and read the current label if allergens are a concern.

View on Joybuy
Kanjers Extra Delicious Stroopwafels, 10 pieces

Kanjers Extra Delicious Stroopwafels, 10 stuks

If you’d rather hand out syrup waffles than biscuits, this pack contains 10 pieces. Check whether they’re individually wrapped if you want to give each customer a sealed portion, and read the current label for allergen information.

View on Joybuy
McVitie's Digestive Original, 400 g

McVitie's Digestive Original, 400 g

If you want to serve biscuits from a larger pack, this product contains 400 g. It is not the 2 × 400 g multipack; check how many biscuits it contains and how to store the opened pack according to the label.

View on Joybuy
LU Bastogne Original, 260 g

LU Bastogne Original, 260 g

If you’re considering a pack of biscuits alongside other types, this variant contains 260 g. Check the number of biscuits and the packaging if you want to plan a set portion for each customer in advance.

View on Joybuy

Frequently asked questions

Do I need to register my oliebollen stall with the NVWA if I sell biscuits?

Before selling, check what registration your food business needs. The Netherlands Food and Consumer Product Safety Authority says that businesses working with food must register with the NVWA.

Do I need a pitch permit for my oliebollen stall?

Ask the local council where you plan to sell what permission your stall needs. The Netherlands Chamber of Commerce mentions a pitch permit for a winter food-and-drink stall; check the requirements for your location with the relevant council.

What allergen information should I provide if I sell biscuits loose?

Make sure customers can get information about any allergens before buying. The Netherlands Food and Consumer Product Safety Authority sets requirements for this information for unpackaged food, so keep the details for the exact product and make sure customers at your stall can access them.

What if I hand out biscuits in their original, sealed packaging?

For prepacked products, the Netherlands Food and Consumer Product Safety Authority says allergen information must be shown on the label. Check that the packaging and label stay with the product you hand out.

Does vegan mean a biscuit contains no allergens?

No. Vegan and allergen information describe different product characteristics. For example, Jumbo lists wheat and soya for Lotus Biscoff XL, so always check the label on the exact variant, even if a biscuit is labelled vegan.