What should you look for in a late-night snack?
First compare similar biscuits per 100 g, then decide on your portion and read the ingredients and allergen information before buying.
| What to consider |
What to check when buying |
Who it matters to |
| Sugar content |
For similar biscuits, compare ‘of which sugars’ per 100 g, and check the ingredients list too. |
If I have a biscuit late in the evening, I want to know what’s behind claims such as ‘zero’ or ‘less sugar’. Around 44% of consumers prioritise the sugar content. |
| Portion and energy |
Check the energy per 100 g and decide how much to have in advance; a portion pack doesn’t change the nutritional value. |
With an open pack, it’s harder for me to stick to the amount I’ve chosen. That’s why around 33% of consumers prioritise portion size and energy. |
| Ingredients and allergens |
Check the current label for polyols, warnings, allergens and possible traces. |
When choosing a biscuit with sweeteners, I want to know what’s in it first. Around 23% of consumers make these checks a priority. |
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Frequently asked questions
Does ‘no added sugar’ mean a biscuit contains no sugars?
No, the biscuit may still contain sugars. So check the ‘of which sugars’ value per 100 g in the nutrition table, even if the front of the pack says ‘no added sugar’.
How do I compare two lower-sugar biscuits?
First compare similar biscuits per 100 g. This lets you assess sugars, energy and fibre on the same basis. Then consider how much you actually want to have as a late-night snack.
Can I eat unlimited biscuits containing maltitol?
No. Some products containing maltitol or other polyols carry a warning that excessive consumption may have a laxative effect. Read the ingredients and the warning on the current packaging before deciding on your portion.
Where can I check the allergens in a biscuit?
Check the ingredients and allergen information on the current packaging. The Netherlands Food and Consumer Product Safety Authority describes the requirement to list fourteen allergens on food labels; also look for any information about traces on the biscuit you’ve chosen.
Does a 0%-sugar biscuit automatically contain less energy?
No, a sugar claim alone doesn’t tell you the energy content. Albert Heijn lists 465 kcal per 100 g for AH Digestive 0% sugar, while Jumbo lists 427 kcal per 100 g for Céréal Coconut No Sugar. Compare the energy content on the labels of the products you’re considering.