Who is this choice relevant to?

Label-checkers looking to cut down on sugar

You’re looking for something to satisfy a late-night craving and want to know how much sugar a biscuit actually contains. So you compare the nutrition information per 100 g and look beyond the claim on the front of the pack.

Snackers who decide on a portion in advance

You want to decide how much to have before you start eating. The number of biscuits in a pack or individually wrapped biscuits can be useful here, but doesn’t tell you anything about the product’s nutritional value.

Shoppers who check ingredients and allergens

You look beyond sugar to check sweeteners, product warnings and allergens. What’s relevant varies from product to product and from person to person.

What should you look for in a late-night snack?

First compare similar biscuits per 100 g, then decide on your portion and read the ingredients and allergen information before buying.

What to consider What to check when buying Who it matters to
Sugar content For similar biscuits, compare ‘of which sugars’ per 100 g, and check the ingredients list too. If I have a biscuit late in the evening, I want to know what’s behind claims such as ‘zero’ or ‘less sugar’. Around 44% of consumers prioritise the sugar content.
Portion and energy Check the energy per 100 g and decide how much to have in advance; a portion pack doesn’t change the nutritional value. With an open pack, it’s harder for me to stick to the amount I’ve chosen. That’s why around 33% of consumers prioritise portion size and energy.
Ingredients and allergens Check the current label for polyols, warnings, allergens and possible traces. When choosing a biscuit with sweeteners, I want to know what’s in it first. Around 23% of consumers make these checks a priority.

Common mistakes

  • Assuming ‘no added sugar’ means ‘sugar-free’

    A biscuit with no added sugar may still contain sugars. ‘Less sugar’ is a relative claim too, so the actual amount still matters.

    Compare the ‘of which sugars’ value per 100 g and treat the claim on the front of the pack as a prompt to check the label.

  • Assuming 0% sugar also means low in energy

    According to Albert Heijn’s product information, AH Digestive 0% sugar contains 465 kcal per 100 g. Jumbo lists 427 kcal per 100 g for Céréal Coconut No Sugar.

    Compare the energy per 100 g too, and decide on your snack portion before opening the pack.

  • Overlooking polyols when checking the label

    Some biscuits containing polyols carry a warning that excessive consumption may have a laxative effect. A low sugar value doesn’t remove that warning.

    Check which sweeteners the product contains and read the warnings on the packaging.

  • Relying only on online allergen information

    Ingredients and information about possible traces vary from one biscuit to another. Online product information is no substitute for checking the label on the pack you have in front of you.

    Check the current packaging before eating the product, and don’t choose it if the allergen information doesn’t meet your requirements.

Brands and product ranges to compare

Albert Heijn

AH Digestive 0% sugar is a biscuit with sweeteners for anyone who mainly wants to compare the stated sugar content.

  • Albert Heijn’s product information lists 0.3 g of sugars and 5.7 g of fibre per 100 g.
  • The same product information lists 465 kcal and 14 g of polyols per 100 g, a warning that excessive consumption may have a laxative effect, and information about wheat and possible traces of barley, oats and rye.

Céréal

Céréal Coconut No Sugar is a biscuit to compare if you’re considering a product containing maltitol.

  • Jumbo’s product information lists 0 g of sugars and 4.1 g of fibre per 100 g.
  • It also lists 427 kcal and 18 g of polyols per 100 g. The product contains wheat; check the label for possible traces of other allergens too.

Verkade

San Francisco Zero is a crunchy tea biscuit with a claim about added sugars, not a soft fruit biscuit.

  • Albert Heijn’s product information lists 0% added sugars and 1.7 g of sugars per 100 g.
  • It also lists 401 kcal per 100 g, maltitols and a warning that excessive consumption may have a laxative effect. Wheat, milk and soya are listed as allergens.

Sultana

Banana Fruit Biscuit is a soft, individually wrapped fruit biscuit for anyone looking for portion-controlled packaging and a relative reduction in sugar.

  • According to Albert Heijn’s product information, this variety contains at least 30% less sugar than Fruit Biscuit and 6 g of fibre per 100 g.
  • The same information lists 23 g of sugars per 100 g and ingredients including wheat, oats, milk and soya. ‘Less sugar’ doesn’t mean this biscuit is sugar-free.

Lotus

Mini Zero Gingerbread is an individually wrapped gingerbread bar. It isn’t a crunchy biscuit, but may be worth considering if you mainly want to choose a single snack in advance.

  • Lotus Bakeries lists 0% added sugars and 2.5 g of sugars per 100 g.
  • The product information lists xylitol, 208 kcal and 30.1 g of fibre per 100 g. Don’t compare this gingerbread as if it were the same type of product as a biscuit.

Joybuy products on this topic

Related products coming soon.

Frequently asked questions

Does ‘no added sugar’ mean a biscuit contains no sugars?

No, the biscuit may still contain sugars. So check the ‘of which sugars’ value per 100 g in the nutrition table, even if the front of the pack says ‘no added sugar’.

How do I compare two lower-sugar biscuits?

First compare similar biscuits per 100 g. This lets you assess sugars, energy and fibre on the same basis. Then consider how much you actually want to have as a late-night snack.

Can I eat unlimited biscuits containing maltitol?

No. Some products containing maltitol or other polyols carry a warning that excessive consumption may have a laxative effect. Read the ingredients and the warning on the current packaging before deciding on your portion.

Where can I check the allergens in a biscuit?

Check the ingredients and allergen information on the current packaging. The Netherlands Food and Consumer Product Safety Authority describes the requirement to list fourteen allergens on food labels; also look for any information about traces on the biscuit you’ve chosen.

Does a 0%-sugar biscuit automatically contain less energy?

No, a sugar claim alone doesn’t tell you the energy content. Albert Heijn lists 465 kcal per 100 g for AH Digestive 0% sugar, while Jumbo lists 427 kcal per 100 g for Céréal Coconut No Sugar. Compare the energy content on the labels of the products you’re considering.