Who is packaging important for?

Anyone serving coffee to several guests

Wants to keep biscuits sealed until they are handed out, and to know in advance whether each wrapper contains one biscuit or more.

Anyone looking for a small portion

Checks how many biscuits are in each individual pack, so an opened wrapper is just right for the planned coffee break.

Anyone considering eating comfort or the label

Looks beyond the packaging to check the texture, ingredients, allergens and nutritional information of the biscuit they choose.

What should you look for when choosing?

First decide how many biscuits you want to open at a time. Then check that the texture and label are suitable for the people you are buying them for.

What to consider What should you check? Who is this most important for?
Portion and packaging Count the biscuits in each individual wrapper; distinguish a consumer pack from a large box of individually wrapped portions. When I’m serving coffee to a group, I want to hand out one biscuit without opening a second one. Around 42% of consumers prioritise having one biscuit per sealed wrapper.
Ease of chewing and swallowing Check whether the texture is suitable for your guest; if you know they have difficulties, don’t choose on packaging alone. If eating or chewing is difficult, I want to know whether a crunchy biscuit will be comfortable to eat. Around 33% of consumers prioritise ease of eating.
Allergens and nutritional information Read the current label and compare the nutritional values for the actual portion, not just per 100 g. If I need to take an allergen or a particular diet into account, I need information about that specific product. This is the most important consideration for around 25% of consumers.

Common mistakes

  • Mistaking a twin pack for one individually wrapped biscuit

    Jumbo lists Lotus Biscoff XL as containing ten wrappers, each with two biscuits. ALDI also describes its Biscotto Chocolate Biscuits as being wrapped in pairs. If you hand out one biscuit, you’ll have a second one left in the wrapper.

    Check how many biscuits are in each individual wrapper, as well as the total number on the outer pack.

  • Assuming crunchy biscuits are easy for everyone to eat

    An individual wrapper doesn’t change the texture of the biscuit. If someone has difficulty chewing or swallowing, the texture may determine whether it’s suitable.

    If you know someone has difficulties, ask what texture is suitable and follow their personal dietary advice if needed.

  • Treating a sugar claim as a complete nutritional assessment

    ALDI lists a Koekhappers variety with the claim ‘30% less sugar’. On its own, this comparison says nothing about portion size, other nutritional values or allergens.

    Check the nutritional information for your chosen variety on the current label.

  • Overlooking allergens because the portion is small

    Even a single biscuit may contain ingredients that a guest needs to avoid. For example, Jumbo’s listing for Lotus Biscoff XL mentions wheat and soya.

    Before serving, read the ingredients and allergen information on the pack you’re actually using.

Brands and packaging types to consider

Lotus Biscoff

Lotus Bakeries describes a food-service box containing 300 individually wrapped biscuits; Jumbo also lists an XL variety with ten wrappers of two biscuits each.

  • The food-service box provides one sealed biscuit per wrapper. According to Lotus Bakeries, this packaging helps preserve the flavour and crunch for longer.
  • The XL twin pack isn’t a one-biscuit portion. If you have allergies, check the ingredients for your chosen variety; Jumbo lists wheat and soya for the XL variety.

Goud Gebakken

ALDI describes Koekhappers as a pack of six individually wrapped biscuits.

  • The small pack may suit you if you’re looking for a limited number of sealed portions.
  • Check the number of biscuits per wrapper and the current ingredients and nutritional information for your chosen variety.

Biscotto

ALDI describes its Chocolate Biscuits as a pack of 20, with two biscuits in each individual wrapper.

  • The individual pack is a good fit if you’re planning to serve two biscuits.
  • If you need one sealed biscuit per guest, a twin pack is less suitable. If you have allergies, check the current label.

Biscuits for serving individually

These Joybuy products are biscuits in small or individual packs. Before planning portions for a coffee table, check how many biscuits are in each opened individual pack.

Lu Scholiertje Milk Chocolate Biscuits, 150 g

Lu Scholiertje Milk Chocolate Biscuits, 150 g

Worth considering if you want to serve two biscuits per opened wrapper; this portion is less suitable if you want one biscuit per guest.

For a group, check the number of individual packs, and if you have allergies, read the current label.

View at Joybuy
Oreo Raspberry & Blueberry Flavor Sandwich Cookies, 97 g, two individual packs

Oreo Raspberry & Blueberry Flavor Sandwich Cookies, 97 g, two individual packs

The two separate individual packs may be useful if you want to open the biscuits at different times.

Check how many biscuits are in each pack. If someone has difficulty chewing or swallowing, consider the texture; if you have allergies, read the current label.

View at Joybuy
Ulker Halley Mini Biscuit, 3 x 77 g

Ulker Halley Mini Biscuit, 3 x 77 g

Worth considering if you want to hand out small biscuits individually.

Check how many biscuits are in each individual pack and read the label for ingredients and allergens. If ease of eating is important, consider the texture separately.

View at Joybuy

Frequently asked questions

Does individually wrapped always mean one biscuit per wrapper?

No. Jumbo lists Lotus Biscoff XL wrappers containing two biscuits, while Lotus Bakeries describes a food-service box of 300 individually wrapped single biscuits. So check what’s inside each individual wrapper.

What should I consider if a guest has difficulty chewing or swallowing?

Consider the texture of the biscuit, not just the packaging. If you know they have difficulties, check which texture is suitable for that person and follow their personal dietary advice if needed.

Should I still check for allergens in a small biscuit?

Yes. A small portion doesn’t change the ingredients. Read the allergen information on the current packaging; the Netherlands Food and Consumer Product Safety Authority explains that allergens must be listed on labels for prepacked foods.

Can a biscuit replace another eating occasion?

Don’t automatically use a biscuit as a substitute for a more nutritious eating occasion. Voedingscentrum notes that older people’s nutritional needs can vary; if someone has personal dietary advice, follow it when choosing a snack.