Which pack works best for you?

Households with a biscuit tin

If several people in your household regularly eat biscuits, the total quantity and how you store them once opened both matter. Consider whether the pack size suits how quickly you get through the tin.

Households that divide biscuits into portions

If family members eat breakfast at different times or you want biscuits to take with you, a pack with individual portions may be handy. Check how many biscuits are in each portion.

Shoppers comparing labels

If you need to check ingredients or allergens, you’ll need the information for the exact product. To compare the nutritional value of biscuits of the same type, the Netherlands Nutrition Centre recommends looking at the figures per 100 g.

What should you look for when choosing?

First, decide whether you want a pack mainly for keeping at home or one that’s easy to divide into portions. Then read the label for the product you’re planning to buy.

What to consider What to check before buying Who it matters to
Pack size and storage Check the total quantity and storage instructions for after opening. Think about how quickly you get through the biscuit tin. If the biscuit tin is opened often, I want enough biscuits at home without leaving a pack open for too long. For around 44% of consumers, having a useful supply at home is the top priority.
Portion sizes Check the number of portions and biscuits per portion, and see whether the inner packaging can be sealed individually. If family members have breakfast at different times or take something with them, I want biscuits that are easy to share out. Around 33% of consumers put ease of portioning first.
Label and breakfast For similar biscuits, compare sugars, fibre and saturated fat per 100 g. Read the ingredients and allergen information for the product you’ve chosen. For a sweet breakfast, I want to know what’s in the biscuit and how it fits alongside other breakfast foods. For around 23% of consumers, checking the label and choosing breakfast foods are the top priorities.

Common mistakes

  • Treating a biscuit as a complete breakfast

    A sweet biscuit isn’t the same as a breakfast made up of foods from the Wheel of Five, as described by the Netherlands Nutrition Centre.

    Decide which other breakfast foods you’ll serve with it, and compare biscuits of the same type by their nutritional value per 100 g.

  • Using the label for a different product

    Ingredients and allergens can vary between recipes and packs. If you have an allergy, information from a biscuit you bought before isn’t enough when choosing a different product.

    Check the ingredients and allergen information on the exact pack before using it.

  • Leaving a large pack open in the cupboard

    Biscuits can lose their crunch or flavour after opening if they aren’t sealed properly.

    Follow the storage instructions on the pack. The Netherlands Nutrition Centre recommends keeping biscuits in a cool, dry, dark place in a well-sealed container.

Brands to consider

Lotus Biscoff

Speculoos in a range of pack formats, including a 250 g pack and an XL version with smaller portions.

  • Jumbo lists 10 bags of 2 biscuits each for the XL version, making it easy to portion out.
  • The pack format alone doesn’t tell you about the nutritional value, so check the label for the product you choose.

Albert Heijn

The 400 g pack of AH Marie biscuits is an option if you want to keep a supply of biscuits at home.

  • Albert Heijn gives specific storage advice for these biscuits: keep them somewhere cool, dark and dry, and put them in a sealed tin after opening.
  • Check the ingredients, nutritional information and allergens on the pack you buy.

ALDI

The range includes Koekkie Speculoos biscuits in a 500 g pack and Family Biscuits María in 4 rolls of 200 g.

  • The different pack sizes give you the choice of one pack of speculoos biscuits or several rolls of María biscuits.
  • Check the current pack size, label and storage instructions for the pack you choose, particularly after opening.

Sondey

Lidl describes Sondey as its own brand, with a varied range of biscuits and cookies.

  • The range includes different types that you can compare by pack format and ingredients.
  • Check the quantity, nutritional information and allergens on each individual pack rather than relying on the brand name.

Biscuits at Joybuy

These products include both larger quantities for the biscuit tin and a smaller pack with a stated number of biscuits. For the product you’re interested in, check whether the inner packaging suits the way you want to store or portion the biscuits.

g'woon Bakers Speculaas 600 g

g'woon Bakers Speculaas 600 g

The 600 g pack suits households that want to keep speculaas at home as a sweet treat. Check the inner packaging and how you can seal the pack once opened.

View at Joybuy
De Ruiter Bakers Speculaas 450 g

De Ruiter Bakers Speculaas 450 g

At 450 g, this is a quantity of speculaas you can enjoy at home on several occasions. To plan portions, check the number of biscuits on the pack, and read the label if you have allergies.

View at Joybuy
Oreo Original 10 × 66 g

Oreo Original 10 × 66 g

The stated quantity of 10 × 66 g can help you plan a supply of sweet biscuits. Before choosing these as individual portions, check how the inner packaging is sealed.

View at Joybuy
Hellema Smoeltjes Speculaas Cookies, 8 pcs, 200 g

Hellema Smoeltjes Speculaas Cookies, 8 pcs, 200 g

This pack lists 8 biscuits and weighs 200 g, making it worth considering if you want a smaller number of biscuits to portion out. Check the pack to see how the biscuits are wrapped, and read the latest allergen information.

View at Joybuy

Frequently asked questions

Are sweet biscuits suitable as the whole basis of breakfast?

It’s best to have sweet biscuits as an addition rather than your only breakfast food. The Netherlands Nutrition Centre suggests options such as wholegrain products, fruit and dairy or a fortified dairy alternative for a breakfast based on foods from the Wheel of Five.

How do I compare the nutritional value of family packs?

For similar biscuits, compare the nutritional values per 100 g, including sugars, fibre and saturated fat. This means differences in pack size won’t affect the comparison. Also check the ingredients and how much you plan to serve at a time.

Where can I find a biscuit’s allergen information?

Read the allergen information on the exact prepacked product. The Netherlands Food and Consumer Product Safety Authority says that allergen information for prepacked foods must appear on the label, so don’t rely on the details for another product from the same brand.

How should I store an opened family pack of biscuits?

Follow the storage instructions on the pack and seal it well after opening. The Netherlands Nutrition Centre recommends keeping biscuits somewhere cool, dry and dark. An airtight tin can help if you’ll be using the contents over several occasions.