Which pack size works best for you?

If you plan lunchboxes or snacks on the go

If you prepare several separate snacks throughout the week, small individual packs are more useful than simply looking at the total weight of the pack.

Families who share biscuits at home

For biscuits with coffee or tea, or for a shared snack, the total contents and how practical the pack is once opened matter more.

If you compare labels carefully

If ingredients, nutritional values or allergens are important to you, check the exact product. A brand name or pack size alone won’t tell you enough.

What should you look for when choosing?

Before doing your weekly shop, first think about where the biscuits will be eaten: individually on the go, in small groups or mainly at home. Then check that the pack’s contents and layout suit those occasions.

What to considerWhat should you check?Who is this important for?
Lunchbox portions Count the individual packs and check how many biscuits each one contains. If I’m packing a lunchbox on different days, I don’t want to open a large pack and portion out the biscuits each time. For around 29% of consumers, having the portions pre-packed is the most important factor.
Home stock Compare the total weight and the number of rolls or bags; also read the storage instructions. When several of us eat biscuits at home, I want enough for the occasions I have planned. For around 36% of consumers, having enough for home is the most important factor.
Smaller sharing occasions Check how many individual packs you’ll need to open for the number of people eating each time. For a small sharing occasion, I don’t want to leave one large pack open all week. Around 21% of consumers say this kind of pack layout is their priority.
Label information Read the ingredients and allergens for the exact product; compare nutritional values per 100 g. If ingredients or nutritional values determine my choice, I want to check the label before choosing a pack size. This is the top priority for around 14% of consumers.

Common mistakes

  • Assuming a large pack is a lunchbox multipack

    A large quantity doesn’t mean the biscuits are divided into individual portions. A pack may be handy at home but impractical for several lunchboxes.

    Before buying, count the individual packs and the biscuits in each one. Compare that number with the snack occasions you have planned.

  • Guessing the ingredients based on the brand or flavour

    Products from the same brand can contain different ingredients and allergens. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on labels for pre-packed foods.

    Read the ingredients list and the highlighted allergens on the exact pack you’re buying.

Brands and retailers compared

The pack types mentioned can help you compare portions and stock levels; they don’t apply to every product from a brand or retailer.

Lotus Biscoff

An option to consider if you’re looking for speculoos biscuits in small individual packs.

  • Albert Heijn lists a Belgian chocolate variety with six packs of three biscuits.
  • Check the pack layout and ingredients of the variety you choose; these aren’t the same across all Lotus Biscoff products.

Albert Heijn

A supermarket where you can compare different types of biscuits and pack sizes.

  • The range includes both branded products and own-brand biscuits.
  • Check whether each product actually contains individual packs; a large pack isn’t automatically a lunchbox multipack.

Jumbo

A supermarket offering biscuits in a range of sizes for individual portions and enjoying at home.

  • Jumbo lists products including Smoeltjes Speculaasjes in eight bags and Lotus wafers in packs of 8 x 28 g.
  • Pack layouts vary by product; check the label before working out how many usable portions you’ll get.

ALDI / Biscotto

Examples of biscuits stocked in rolls and sold in small sharing packs.

  • ALDI lists María biscuits in four 200 g rolls and Biscotto chocolate biscuits individually wrapped in pairs.
  • These two pack sizes suit different occasions; choose based on how you want to portion out the biscuits.

Lidl

A retailer to check for sharing biscuits if you’re looking for small portions.

  • Lidl lists a product called Uitdeelkoekjes (sharing biscuits).
  • Check the contents, portion layout and ingredients on the pack before comparing this product with other sizes.

Biscuits for individual portions and smaller sharing occasions

These Joybuy products are listed as having portions or individual packs. Compare the number of occasions they’ll cover with your plans for the week; for a larger stock of biscuits at home, the total contents matter too.

Hellema Smoeltjes Speculaas biscuits, 8 pieces, 200 g

Hellema Smoeltjes Speculaas biscuits, 8 pieces, 200 g

A pack size to consider if you want to spread biscuits across separate snack occasions. Check the pack to see how many biscuits make up a portion, and read the allergen information for the exact product.

View on Joybuy
Ulker Halley Mini Biscuits, 3 x 77 g

Ulker Halley Mini Biscuits, 3 x 77 g

The three-pack format may work well for separate snacks on the go. Check the exact pack for the number of biscuits in each individual pack and the allergen information.

View on Joybuy
Oreo Raspberry & Blueberry Flavour Sandwich Cookies, 97 g, 2 packs

Oreo Raspberry & Blueberry Flavour Sandwich Cookies, 97 g, 2 packs

The two individual packs work well for two planned snack occasions; at 97 g, this isn’t a large stock-up pack. Check the number of biscuits in each individual pack and read the label for the exact product.

View on Joybuy

Frequently asked questions

How do I compare multipacks with different weights?

Look at both the total weight and the number of individual packs: the same quantity of biscuits can be divided differently across the week. To compare nutritional values, use the figures per 100 g; this is also the basis recommended by the Netherlands Nutrition Centre.

Does allergen information have to be on a packaged multipack?

Yes. According to the Netherlands Food and Consumer Product Safety Authority, allergens must be listed on the labels of pre-packed foods; the authority lists 14 allergens. Check the information for the exact product, not just a similar one.

Can I rely on a claim on the front of the pack?

No. A claim on the front doesn’t replace the ingredients list, nutritional information or allergen declaration. Read the full label if this information affects your choice.

Which pack size makes it easier to spread biscuits across the week?

For separate lunchboxes or snack occasions, a pack with small individual packs is handy if the number of portions suits your plans. If you mainly share biscuits at home, several rolls or a larger pack may be a better fit; also check the storage instructions for after opening.