If you’re taking biscuits with you for a quick bite in the morning, individually wrapped portions are handy because there’s no need to portion them out in advance. A sharing pack is better for enjoying at home, where you can divide it up yourself. Whichever you choose, compare the amount per portion, the nutritional information and the current label; ingredients vary from one type of biscuit to another.
They want to pop a familiar portion into a school bag or work bag without any preparation. For example, Jumbo lists Lotus Biscoff XL as ten bags, each containing two biscuits; Albert Heijn describes Sultana Fruitbiscuit as portions of three biscuits.
They look beyond the name on the pack and compare things like fibre and sugars per 100 g and per portion. The ingredients list also helps you assess the differences between grain, fruit and other biscuits.
They want to know how many occasions a pack will cover and whether individual bags are needed. Jumbo, Albert Heijn and ALDI offer biscuit packs with varying numbers of two-biscuit portions.
First, decide between ready-to-go portions and a pack you can divide up yourself. Then check whether the amount per portion and the ingredients suit the morning occasion.
| What to consider | What to check | Who is it important for? |
|---|---|---|
| Taking them with you and portioning | Count the bags and biscuits in each bag; a multipack doesn’t always contain portions of the same size. | When I’m in a hurry, I want to be able to grab a bag without portioning out biscuits at home. An estimated 40% of consumers prioritise this convenience when taking biscuits with them. |
| Ingredients and nutritional information | Compare fibre and sugars per 100 g and per actual portion; check the ingredients and allergens too. | When choosing between grain, fruit and other biscuits, I want to know what each portion contains. Ingredients and nutritional information are the first consideration for an estimated 30% of consumers. |
| Stocking up and sharing | Check the number of portions, the use-by or best-before date and the storage instructions. | For several mornings, I want a pack we can share and finish at home. An estimated 30% of consumers say stocking up and sharing are their top priorities. |
A pack with individual bags doesn’t tell you how many biscuits you’ll get to take with you each time. Jumbo lists Lotus Biscoff XL as ten bags, each with two biscuits, while Albert Heijn packs Sultana Fruitbiscuit in portions of three.
Check both the number of bags and what’s in each one. If it matters to your choice, check the weight per portion too.
A product name won’t tell you which allergens are in a particular flavour or whether the packaging mentions possible cross-contamination.
Check the current ingredients list for each variety, along with any statement that the product may contain other allergens. Your Europe says that allergens must be emphasised in the ingredients list of prepacked foods.
Having more biscuits in one pack doesn’t automatically mean you’ll have more suitable portions to take with you. If the biscuits aren’t individually wrapped, you’ll need to divide them up yourself.
Work out how many individual portions you need. If you’re buying a pack to stock up, check the date and storage instructions on the packaging.
These examples show the types of biscuit packs you can compare. Always check the details for the variety you choose.
Lotus Bakeries Nederland lists several Biscoff formats, including Pocket Pack 8 x 2, XL 10 x 2 and Mega Pack 20 x 2.
Its own-label range includes AH Melkbiscuit in a pack of 6 x 2 pieces.
Jumbo offers, among other options, grain biscuits in 9 x 2 and multigrain biscuits with forest fruits in packs of 6 x 2 pieces.
Lidl stocks various types of cookies and biscuits under the Sondey brand.
ALDI lists yoghurt and fruit biscuits under Golden Bridge, including a pack of 5 x 2 pieces.
These products are suitable for taking biscuits with you or portioning them out for a quick bite in the morning. Pay particular attention to what’s inside individual packs: not every product name makes it clear how many biscuits one portion contains.
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An option to consider if you want to portion out chocolate biscuits to take with you.
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The two individual packs are handy if you want to take a pre-portioned amount with you.
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Only consider this pack if the contents suit the number of portions you want to take with you or share.
Yes. Read the ingredients list and check the current packaging for any statement about the possible presence of other allergens. Your Europe says allergens must be emphasised in the ingredients list of prepacked foods; Albert Heijn also points out that product information can change.
Check the date on the packaging and follow the storage instructions. The Netherlands Food and Consumer Product Safety Authority explains how dates are displayed on food products.
Follow the storage instructions on the specific pack. Reseal an opened pack as directed; if it contains individual bags, the storage instructions for unopened portions may differ from those for an opened bag.
